Air Lift Company
Background
Founded in 1949 and headquartered in Lansing, Michigan, Air Lift Company specializes in engineering and manufacturing air suspension products for the automotive aftermarket. The company's mission is to enhance vehicle performance, safety, and ride quality through innovative suspension solutions. With over 70 years of experience, Air Lift has established itself as a leader in the air suspension industry, offering products that cater to a wide range of vehicles, including cars, trucks, SUVs, and performance vehicles.
Key Strategic Focus
Air Lift Company focuses on two primary product lines:
- Load Support Products: Designed to assist vehicles in towing and hauling, these products improve safety and ride quality by preventing sagging and enhancing stability.
- Performance Products: Targeted at performance enthusiasts, this line offers full air suspension replacements and air compressor systems that allow for vehicle lowering without compromising ride comfort.
The company employs advanced technologies, including proprietary air spring designs and integrated control systems, to deliver customizable and reliable suspension solutions. Air Lift's primary markets include the automotive aftermarket, performance vehicle enthusiasts, and commercial vehicle operators.
Financials and Funding
As of recent estimates, Air Lift Company generates approximately $54.8 million in annual revenue and employs around 151 individuals. The company has achieved this growth through strategic investments in product development, marketing, and operational efficiencies. Specific details regarding external funding or investment rounds are not publicly disclosed.
Pipeline Development
Air Lift Company continually invests in research and development to expand its product offerings. The acquisition of Flo Airride in January 2021 exemplifies this strategy, enabling the company to enhance its product portfolio with high-quality air tanks and strengthen its position in the lowered vehicle market. While specific timelines for new product releases are not publicly available, the company's commitment to innovation suggests ongoing development efforts.
Technological Platform and Innovation
Air Lift's technological prowess is evident in its proprietary air spring designs and integrated control systems, which provide users with customizable suspension solutions. The company's adoption of lean manufacturing principles has streamlined production processes, enhancing efficiency and product quality. Additionally, Air Lift's engagement with online automotive communities and forums demonstrates its commitment to leveraging digital platforms for customer engagement and feedback.
Leadership Team
The leadership team at Air Lift Company is dedicated to fostering a culture of innovation and excellence:
- Kevin Mehigh: Serving as President and CEO, Mehigh has been instrumental in steering the company's strategic direction and growth initiatives.
- Mike Alexander: Following the acquisition of Flo Airride, Alexander joined Air Lift as the Air Lift Performance Brand Manager, bringing nearly two decades of experience in the automotive aftermarket industry.
Leadership Changes
A notable leadership change occurred in January 2021 with the appointment of Mike Alexander as the Air Lift Performance Brand Manager, following the acquisition of Flo Airride. Alexander's extensive experience in the automotive aftermarket is expected to contribute significantly to the company's performance division.
Competitor Profile
Market Insights and Dynamics
The air suspension market is characterized by steady growth, driven by increasing demand for vehicle customization, enhanced ride comfort, and improved towing capabilities. Technological advancements and a growing automotive aftermarket contribute to the market's expansion.
Competitor Analysis
Air Lift Company faces competition from several key players:
- Reyco Granning: Established in 1924 and headquartered in Mount Vernon, Missouri, Reyco Granning offers a range of suspension solutions for various vehicle applications.
- Bag Riders: Specializing in air suspension components and kits, Bag Riders caters to the performance vehicle segment, providing customizable solutions for enthusiasts.
- Skyjacker: Known for its lift kits and suspension systems, Skyjacker serves the off-road and performance vehicle markets, offering products that enhance vehicle capabilities.
These competitors contribute to a dynamic market landscape, each bringing unique offerings and innovations to the air suspension industry.
Strategic Collaborations and Partnerships
The acquisition of Flo Airride in January 2021 stands as a significant strategic move for Air Lift Company. This acquisition not only expanded Air Lift's product portfolio to include high-quality air tanks but also brought in the expertise of Mike Alexander, who now serves as the Air Lift Performance Brand Manager.
Operational Insights
Air Lift Company's commitment to lean manufacturing principles has optimized its production processes, resulting in increased efficiency and product quality. The company's proactive engagement with online automotive communities and forums has enhanced brand visibility and customer relations. These operational strategies have solidified Air Lift's competitive position in the market.
Strategic Opportunities and Future Directions
Looking ahead, Air Lift Company is poised to capitalize on the growing demand for advanced suspension solutions. The company's focus on innovation, strategic acquisitions, and customer engagement positions it well for future growth. Potential opportunities include expanding into emerging markets, developing new product lines, and leveraging digital platforms for enhanced customer interaction.
Contact Information
- Website: Air Lift Company
- Social Media:
- YouTube
For more information on products, services, or career opportunities, please visit the company's official website or follow their social media channels.
