Company Research Report: Ajinomoto do Brasil

Company Overview

Name, Mission, and Vision

• Company Name: Ajinomoto do Brasil Indústria e Comércio de Alimentos Ltda.

• Mission: Contribute to nutrition and well-being globally and to a better life in the future.

• Vision: To be a trusted Food, Amino Acids and their derivate company in Latin America, providing innovative solutions based on unique technology.

Foundation and Founders

• Founded: 1956

• Founder: Original research by Dr. Kikunae Ikeda, leading to the establishment of Ajinomoto Co., Inc.

Key People

• Key Executives: No information is available

Headquarters

• Location: São Paulo, Brazil

Number of Employees

• Employees: Approximately 3,000 in Brazil

Revenue

• Revenue: National revenue of R$ 2.7 billion in the fiscal year 2020

Recognition

• Notable Products: Known for producing amino acids and various food products, including seasonings and nutritional supplements.

• Awards: The Ajinomoto Group is recognized for contributing significant advances in nutrition and health through amino acids.

Products

Core Products

• AJI-NO-MOTO®: A flavor enhancer created from amino acids, known for its umami taste.

• AJI-SAL®: Seasoned salt for everyday cooking.

• aminoVITAL® GOLD: Nutritional supplement containing essential amino acids for muscle recovery.

• HONDASHI®: Granulated dashi seasoning.

• MID®: Flavored powdered beverages.

• SABOR A MI®: A variety of seasonings.

• SATIS!®: Soy sauce and other condiments.

• SAZÓN®: A line of flavorful seasonings.

• TERRANO®: Olive oil products.

• VONO®: Individual soups, including clear and creamy varieties.

Key Features

• AJI-NO-MOTO®: Reduces sodium content in dishes while enhancing flavor.

• aminoVITAL® GOLD: Comprises nine essential amino acids aiding in athletic recovery.

• SAZÓN®: Recognized for its practicality in seasoning various dishes quickly and effectively.

Recent Developments

Promotions and Marketing Initiatives

• Promotion "Hora de Ganhar com a Ajinomoto" (07/05/2024): Purchase two products and participate in a raffle, with chances to win significant prizes, including R$ 1 million, a car, and a house.

Innovations

• Hand Talk Plugin (13/02/2023): Implementation of a translation tool for the Brazilian Sign Language on the Sabores Ajinomoto recipe platform, enhancing accessibility.

• Human Resources Automation (13/02/2023): Introduction of Robotic Process Automation (RPA) and a chatbot for streamlining HR processes, resulting in increased efficiency and employee satisfaction.

Awards and Recognitions

• Prêmio Impactos Positivos (13/02/2023): Recognition in the “Ecossistema de Impacto” category for the Trade Comunidades project that supports local artisans by integrating them into the supply chain, aimed at reducing environmental impact and fostering community employment.

Expansion Efforts

• Disaster Response: Production shift to manufacture 70% alcohol during the pandemic to meet health safety demands.

Sustainability Initiatives

• Eco Friendly Factory Project: Award-winning at the ASV Global, aimed at reducing the environmental footprint through innovative technologies.

• Biocycle Project: Repurposing manufacturing by-products into fertilizers, contributing to sustainable agriculture.

Community and Environmental Goals

• Social Impact: Through the Instituto Ajinomoto, impacting over 2 million people via health, nutrition, and well-being initiatives.

• Carbon Footprint Reduction: Targeting a 50% reduction in environmental impact by 2030.

Summary

Ajinomoto do Brasil is a pivotal player in both consumer goods and industrial sectors, known for its high-quality food additives and seasonings. It continuously pursues innovation and sustainability, with a strong commitment to social responsibility and community welfare. Employing thousands globally, Ajinomoto do Brasil remains a leader in the application of amino acid technology, enhancing daily lives from nutrition to agriculture and beyond.