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Aki Technologies

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Market Research Report: Aki Technologies



Company Overview



Name:


Aki Technologies

Mission of the Company:


Elevate digital advertising campaigns with personalization technology that matches the message to the moment.

Founded:


No information is available

Founders:


No information is available

Key People:


  • Ranjana Choudhry - SVP, Media and Data Platforms

  • Ryan DeVoe - Head of Sales

  • Amy Callahan - SVP, Client Services

  • Kathy Hayden - SVP, Strategic Partnerships

  • Stephanie Bunnell - SVP, Marketing

  • Orr Orenstein - SVP, Technology and Operations

  • Risa Crandall - SVP, CPG Sales

  • Omar Benguerah - SVP and GM, Retail Marketing Solutions

  • Leah Logan - VP and GM, Retail Media

  • Angela DiLemme - VP, Media Sales

  • Adrian Tompsett - VP, Strategic Alliances and Corporate Development

  • Becky Barnett - VP, Finance

  • Jake Davis - VP, Data Analytics and Data Science


Headquarters:


Multiple locations:
  • San Francisco

  • New York

  • Los Angeles

  • Chicago

  • Detroit

  • Mexico City


Number of Employees:


Nearly 500 people

Revenue of the Company:


No information is available

What is the Company Known For:


Aki Technologies is known for providing personalized advertising during the most receptive moments across multiple channels such as mobile, digital out of home (DOOH), connected TV (CTV), desktop, social media, and in-store displays.

Products



What Products Do They Offer:


1. Aki Moments
2. Personalized Creative
3. Dynamic Circulars
4. Social Influencer
5. CTV ONE
6. DOOH
7. QR+
8. First-party data

High-Level Description of the Product:



Aki Moments: Leverages core creative disciplines including motion graphics and digital display to reach people during their most receptive moments.

Personalized Creative: Dynamically tailors advertisements in the moment based on region, weather, timing, and other historical and present factors.

Dynamic Circulars: Automated, personalized digital circulars.

Social Influencer: Integration with social media influencers to amplify brand messages.

CTV ONE: Enables CTV advertisers to run campaigns with "frequency without fatigue," addressing issues with repetitive ads.

DOOH: Digital Out-of-Home advertising solutions that reach consumers in various out-of-home environments.

QR+: Enhanced QR code experiences that offer additional engagement opportunities.

First-party data: Utilization of proprietary and transaction data for more precise targeting.

Key Features of Each of the Products:



Aki Moments:
  • Motion graphics

  • Digital display


Personalized Creative:
  • Dynamically tailors advertisements

  • Four personalization patents

  • Contextual signals (region, weather, timing)


Dynamic Circulars:
  • Automated Personalization


Social Influencer:
  • Predictive models for advertising receptivity

  • Integration of original creator content


CTV ONE:
  • Frequency management to avoid ad fatigue

  • Enhanced sales lift attribution


DOOH:
  • Multi-channel performance across digital out-of-home environments


QR+:
  • Enhanced consumer engagement through QR codes


First-party data:
  • Proprietary transaction data

  • Deterministic data set for targeting precision


Recent Developments



What are the Recent Developments in the Company:


  • Integration of Aki Technologies as the media division under Inmar Intelligence.

  • Inmar and Aki's media offerings were integrated under one organization led by Aaron Kechley.

  • Aki's longstanding credibility within the advertising industry.


What are the New Products Launched:


  • Retail Media powered by Aki Moments

  • Social Unbound

  • CTV Attribution


What are the New Features Added to the Existing Products:


  • Enhanced sales lift attribution for CTV advertising campaigns.

  • Moments targeting enhances retailers’ transaction data with contextual signals.

  • Proprietary targeting within social media’s walled gardens.


Any New Partnerships:


  • Integration with Inmar's verified retail transaction data for enhanced targeting,

  • Ongoing partnerships with various top brands and agencies.


Testimonials


Ana Goettsch, VP of Marketing at Primal Kitchen: "By utilizing Aki's personalization tactics on mobile, the Primal Kitchen brand has seen impressive results."

Patty Vukanovich, Sr. Customer Marketing Manager at Molson Coors: "We tap into personalization throughout our brands because that’s what helps keep us top of mind.”

Shaila Garde-Lester, CMO at SpudLove: "Aki enabled SpudLove to increase foot traffic and sales of our chips.”

Kerry Fountain, Executive Director, Bahama Out Islands Promotion Board: "Partnering with Aki provided the scale and added reach we needed.”

Morgan Buehler Zanotti, Co-Founder and President at Primal Kitchen: "Aki’s ability to reach our audience at key moments throughout the day with just the right messaging complements our brand’s goals perfectly.”

Barack Orenstein, Chief Marketing Officer at Else Nutrition: "We saw a correlation between the CTV campaign and web sales, predominantly on Amazon."

Awards


  • 16 industry awards from Digiday, Marcom, Stevies, Modern Retail, OMMA, and others.


For more information, contact Aki Technologies through their website, or email specific inquiries. For more details on Inmar Intelligence, visit their dedicated site.