Al Ashraaf Developments Company Profile

Background

Established in 1980, Al Ashraaf Developments is a prominent Egyptian real estate developer with a legacy spanning three generations. The company has successfully completed over 280 projects across Egypt, encompassing residential developments and commercial hubs in cities such as Badr City, Nasr City, 6th of October City, New Cairo, Obour City, and New Obour City. Their mission is to create exceptional living and working spaces that inspire and enrich the lives of clients, while delivering exceptional value and superior quality in every project undertaken. The company's vision is to dominate the real estate sector and become the go-to developer when thinking of real estate.

Key Strategic Focus

Al Ashraaf Developments' strategic focus includes:

• Core Objectives: To redefine real estate by creating exceptional spaces that seamlessly blend innovation, sustainability, and timeless design.

• Areas of Specialization: Residential and commercial real estate development, with a particular emphasis on large-scale projects in emerging urban areas.

• Key Technologies Utilized: The company integrates modern construction technologies and sustainable practices to enhance project quality and efficiency.

• Primary Markets Targeted: Urban developments in Egypt, focusing on cities like New Cairo, Obour City, and New Obour City.

Financials and Funding

While specific financial details are not publicly disclosed, Al Ashraaf Developments has demonstrated significant growth and investment in large-scale projects. For instance, the company has invested approximately EGP 300 million in a commercial project in New Cairo, with expected sales of EGP 500 million.

Pipeline Development

Al Ashraaf Developments has an active pipeline of projects, including:

• Serenity Residence: A residential project spanning over 13 feddans in Obour City, featuring electronic gates, green spaces, swimming pools, children's areas, and a commercial mall.

• Hope New Cairo Compound: A 10-acre residential community in New Cairo, offering modern buildings surrounded by expansive green spaces.

• Holiday Inn Cairo Al Obour: A 170-key hotel in Al Obour City, developed in partnership with IHG Hotels & Resorts.

Technological Platform and Innovation

Al Ashraaf Developments employs several innovative approaches:

• Proprietary Technologies: Utilization of advanced construction techniques and sustainable materials to enhance project quality and environmental responsibility.

• Significant Scientific Methods: Incorporation of modern architectural designs and urban planning strategies to create functional and aesthetically pleasing spaces.

Leadership Team

The leadership team at Al Ashraaf Developments includes:

• Ahmed Amin Masoud: CEO, overseeing the company's strategic direction and operations.

• Bassem El-Sherbiny: CEO of Etqan Business Development, a consulting firm that has collaborated with Al Ashraaf on various projects.

Market Insights and Dynamics

The Egyptian real estate market is experiencing significant growth, driven by urban expansion and increased demand for residential and commercial spaces. Key trends include a focus on sustainable development, smart city initiatives, and the revitalization of emerging urban areas.

Competitor Analysis

Al Ashraaf Developments faces competition from several notable real estate developers in Egypt, including:

• Palm Hills Developments: Known for large-scale residential communities and mixed-use developments.

• City Edge Developments: A government-owned company focusing on urban development projects.

• Misr Italia Properties: Specializes in residential and commercial projects with a focus on luxury developments.

Strategic Collaborations and Partnerships

Al Ashraaf Developments has engaged in strategic partnerships to enhance its project offerings:

• ACE Moharram-Bakhoum: Appointed as a consultant for the Serenity Residence project, bringing expertise in engineering consultancy.

• Vodafone Egypt, Pinnacle Consultant, and Devcon Construction: Collaborated for contracting services in the development of the Serenity project.

• IHG Hotels & Resorts: Partnered to launch Holiday Inn Cairo Al Obour, expanding the company's presence in the hospitality sector.

Operational Insights

Al Ashraaf Developments differentiates itself through:

• Strategic Location Selection: Prioritizing prime locations for developments to ensure accessibility and value appreciation.

• Comprehensive Project Management: Overseeing all aspects of development, from design to construction, ensuring quality and timely delivery.

• Sustainability Focus: Incorporating green spaces and sustainable practices into projects to enhance environmental responsibility.

Strategic Opportunities and Future Directions

Al Ashraaf Developments is well-positioned to capitalize on:

• Urban Expansion: Developing projects in emerging urban areas to meet the growing demand for housing and commercial spaces.

• Sustainable Development: Implementing eco-friendly practices to appeal to environmentally conscious consumers.

• Diversification: Expanding into the hospitality sector through partnerships, such as the Holiday Inn Cairo Al Obour project.

Contact Information

• Official Website: alashraaf.com

• Social Media Profiles:

• Facebook: Al Ashraaf Developments

• Instagram: @alashraafdevelopments

• LinkedIn: Al Ashraaf Developments