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Al Badeyah Eyes Tourism

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Overview


Al Badeyah Eyes Tourism (ABET), founded in 2009, is a privately-held hospitality and tourism business based in Abu Dhabi, UAE. Operating primarily within the Desert Safari and City Tours industry, the company offers a rich introduction to UAE traditions through various adventure and leisure activities. The base of operations is strategically located between Abu Dhabi and Al-Ain, specifically in the Mohammed Bin Zayed commercial area.

Key Offerings


The company specializes in a diverse range of activities:
  • Desert Safaris: Featuring 4x4 dune bashing, sandboarding, camel rides, and falcon shows.

  • Cultural Activities: Including Henna tattoos and face painting.

  • Team Building and Adventure: Focused on both corporate groups and family-friendly experiences.

  • Sea Tours and Yacht Rentals: Expanding the recreational activities beyond desert adventures.

  • Overnight Stays: Offering an immersive overnight experience in traditional desert camps.

  • Polaris Rides and Liwa Oasis Tours: For clients seeking unique and exciting experiences.


Management and Team


Matar Al-Mansoori


Founder & CEO, Matar Al-Mansoori is a pivotal figure in the company. His background includes:
  • Education: Undergraduate degree from Lewis & Clark College (1996–1998).

  • Experience: Grew up in a traditional Bedouin environment, which inspired him to create a tourism business that showcases the rich cultural heritage of the UAE.

  • Roles: Besides being the CEO, Matar has held managerial positions that align with his vision of expanding the company’s legacy within the local leisure industry.


Hilal S.


Role and Contact Information:
  • Currently associated with Al Badeyah Eyes Tourism, Hilal S holds a Purchase Manager and Public Relations Officer (PRO) role.


The company's leadership, along with a small team of 8 employees, ensures seamless operations and exceptional customer engagement.

Customer Experience and Feedback


Al Badeyah Eyes Tourism has garnered significant attention and positive feedback across various platforms:
  • TripAdvisor: Rated 4.5/5 based on 275 reviews, indicating high customer satisfaction.

  • Facebook: Maintains a 4.4/5 rating from 31 reviews, further reflecting the popularity and quality of service provided.

  • Attributes: Customers particularly enjoy activities like dune bashing, sandboarding, camel rides, and the cultural immersion aspects of the camp.


Financials and Market Position


While specific financial details are not exhaustive, the organization’s revenue is reported to be under $5 million, indicating a small yet robust and niche market presence.

Contact Information


For inquiries and bookings, Al Badeyah Eyes Tourism can be reached via multiple channels:
  • Phone: +971 2 445 2644

  • Mobile: 0501325848

  • Email: info@abet-uae.com



The company continues to foster a family-friendly and culturally immersive atmosphere, providing unique and safe experiences ideal for both locals and expatriates residing in the UAE.

Competitor Profiles



Al Ain Oasis Holidays


  • Founded: 2002

  • Headquarters: Al Hosn, Abu Dhabi

  • Key Offerings: Comprehensive travel services, family-friendly packages, exceptional customer satisfaction.


Al Arabi Travel Agency


  • Founded: 1992

  • Headquarters: Dubai, UAE

  • Key Offerings: Leisure and corporate travel packages, reliable and efficient travel services.


Al Badie Travel Agency


  • Founded: 1988

  • Headquarters: Abu Dhabi, UAE

  • Key Offerings: Airline tickets, hotel reservations, variety of travel services.


Al Faizan Travels LLC


  • Headquarters: Dubai, UAE

  • Key Offerings: International ticketing, visa services, holiday packages.


Arabian Adventures


  • Part of: Emirates Group

  • Key Offerings: Desert safaris, tailored travel experiences, high-quality hospitality services.


Additional Insights



Notable Attributes


  • Customer Experience: The company maintains a good reputation for customer satisfaction, evidenced by positive reviews and repeat business.

  • Engagement: Active presence on social media platforms like Facebook, regularly engaging with potential and existing customers.


Key Insights


  • Strengths: Family-focused approach, partnership with Khalifa Fund, and rich cultural experiences.

  • Opportunities: Expansion in the international market and leveraging digital marketing strategies to enhance visibility and attract more tourists.

  • Customer Engagement: Maintaining active communication channels to provide updates on new services and promotions, fostering customer loyalty.