Alandalus Property Company Market Research Report
Background
Overview
Alandalus Property Company, established in 2006, is a Saudi Arabian real estate firm specializing in the investment, development, and operation of income-generating commercial properties across the Kingdom of Saudi Arabia. The company offers a diversified portfolio that includes retail centers, hospitality, office spaces, and healthcare facilities. Alandalus Property was the first mall investor, developer, and operator in Saudi Arabia to be listed on the Saudi Stock Exchange (Tadawul) in 2015.
Mission and Vision
Alandalus Property's mission is to develop and operate unique and distinguished destinations that enhance guest, customer, and community interaction through experiences that foster loyalty, increase visitation rates, and deliver sustainable value, ultimately achieving unparalleled growth. The company's vision is to create exceptional projects, destinations, and landmarks by leading the transformation from shopping and business-focused destinations to spaces that enhance interaction and connectivity among individuals in Saudi Arabia.
Industry Significance
As a pioneer in the Saudi real estate sector, Alandalus Property has played a significant role in shaping the commercial property landscape, particularly in the retail and hospitality sectors. Its developments have set benchmarks for quality and innovation, contributing to the growth and modernization of urban centers in Saudi Arabia.
Key Strategic Focus
Core Objectives
- Diversified Property Development: Focus on creating a mix of retail, hospitality, office, and healthcare facilities to cater to various market needs.
- High-Quality Developments: Emphasis on building properties that foster customer loyalty and provide long-term economic value.
- Community Engagement: Design spaces that enhance interaction and connectivity among individuals, aligning with Saudi Arabia's Vision 2030.
Areas of Specialization
- Retail Centers: Development and management of shopping malls and community centers.
- Hospitality: Establishment of hotels and leisure facilities.
- Office Spaces: Provision of modern office environments.
- Healthcare Facilities: Development of hospitals and medical centers.
Key Technologies Utilized
- Sustainable Building Practices: Incorporation of eco-friendly materials and energy-efficient designs.
- Smart Building Technologies: Implementation of advanced systems for building management and security.
Primary Markets Targeted
- Urban Centers: Major cities across Saudi Arabia, including Riyadh, Jeddah, and Dammam.
- Community Hubs: Suburban areas with growing populations and economic activity.
Financials and Funding
Funding History
- Initial Capital: Established with a capital of SAR 238.9 million.
- Public Offering: In 2015, 30% of the company's shares (21 million shares) were offered publicly, marking its listing on the Saudi Stock Exchange (Tadawul).
- Capital Increases: The company has undertaken multiple capital increases to support its expansion and development projects.
Recent Financial Performance
- 2023: Net profit declined by 45.45% year-on-year to SAR 36.42 million, with revenues edging lower by 0.44% to SAR 215.16 million.
- 2024: The company reported a net loss of SAR 31.6 million, attributed to increased financing costs and losses from associate companies.
Intended Utilization of Capital
Proceeds from capital increases and public offerings are primarily allocated towards:
- Development Projects: Funding new real estate developments and expansions.
- Operational Enhancements: Investing in technology and infrastructure to improve operational efficiency.
- Debt Reduction: Managing and reducing existing financial obligations.
Pipeline Development
Key Pipeline Candidates
- Masat Mall in Makkah: A new shopping and retail destination under construction, expected to be completed in the near future.
- Malqa Alandalus Building (Mwaned Al-Tamayuz): An office building under construction, aiming to provide modern office spaces.
Stages of Development
- Planning and Design: Conceptualization and architectural planning.
- Construction: Ongoing building and development phases.
- Operationalization: Preparation for tenant occupancy and operational launch.
Target Conditions
- Retail: High-traffic urban areas with growing consumer demand.
- Office Spaces: Business districts requiring modern office facilities.
- Healthcare: Regions with limited access to quality medical services.
Anticipated Milestones
- Completion Dates: Specific timelines for project completion are outlined in the company's development plans.
- Operational Launches: Scheduled openings for new developments, subject to construction progress.
Technological Platform and Innovation
Proprietary Technologies
- Integrated Building Management Systems: Centralized control of building operations for efficiency and sustainability.
- Customer Engagement Platforms: Digital tools to enhance tenant and visitor experiences.
Significant Scientific Methods
- Sustainable Design Practices: Utilization of green building standards and certifications.
- Data Analytics: Employing data-driven approaches for market analysis and decision-making.
Leadership Team
Key Executives
- Faisal Al-Nasser: Chief Executive Officer (CEO). Recognized as one of the top real estate changemakers of 2025 at the Forbes Middle East Building the Future Summit.
- Fawaz Abdulaziz Bin Hoyel: Chief Financial Officer (CFO). Oversees financial strategy and operations.
Professional Backgrounds
- Faisal Al-Nasser: Extensive experience in real estate development and management, with a focus on strategic growth and innovation.
- Fawaz Abdulaziz Bin Hoyel: Background in finance and accounting, with expertise in corporate financial management and reporting.
Key Contributions
- Faisal Al-Nasser: Led the company's expansion into new markets and spearheaded major development projects.
- Fawaz Abdulaziz Bin Hoyel: Implemented financial strategies that supported the company's growth and operational efficiency.
Competitor Profile
Market Insights and Dynamics
- Market Size and Growth Potential: The Saudi real estate market is experiencing growth, driven by urbanization and economic diversification efforts under Vision 2030.
- Industry Trends: A shift towards mixed-use developments and sustainable building practices is evident.
Competitor Analysis
- Arabian Centres Company: Focuses on retail developments with a significant presence in major cities.
- Dar Al Arkan Real Estate Development Company: Engages in residential and commercial projects, with a diverse portfolio.
- Umm Al Qura for Development and Construction Company: Specializes in large-scale developments, including residential and commercial properties.
Competitive Landscape
Alandalus Property competes with these companies by offering diversified property developments and focusing on high-quality, community-oriented projects. Its strategic emphasis on mixed-use developments and customer engagement provides a competitive edge in the market.
Strategic Collaborations and Partnerships
Significant Collaborations
- Al-Ahli REIT Fund I: A closed-end real estate investment traded fund that includes Alandalus Mall and its adjacent hotel, Staybridge Suites.
- Dr. Sulaiman Al-Habib Medical Services Group: Joint venture for the development of West Jeddah Hospital, enhancing the company's healthcare portfolio.
Strategic Importance
These partnerships enable Alandalus Property to diversify its offerings, access new markets, and leverage expertise in various sectors, strengthening its position in the real estate industry.
Operational Insights
Strategic Considerations
- Market Position: Alandalus Property holds a significant position in the Saudi real estate market, with a focus on high-quality developments and customer engagement.
- Competitive Advantages: Diversified portfolio, strategic partnerships, and a commitment to innovation.