AS

Aldi Süd

www.aldi-sued.de link_icon

Market Research Report: ALDI SÜD



Company Overview


  • Name: ALDI SÜD

  • Mission: "Gutes für alle" (Good for Everyone)

  • Founded: 1961

  • Founder(s): No information is available

  • Key People: No information is available

  • Headquarters: Mülheim an der Ruhr, Germany

  • Number of Employees: Approximately 50,000

  • Revenue: No information is available

  • Known For: ALDI SÜD is a prominent discount retailer known for offering high-quality products at the best prices, focusing on an extensive range of exclusive private labels, including NUR NUR NATUR, RIO D'ORO, GUT BIO, and TANDIL.


Products


Products Offered:


  • Kühlung & Tiefkühlkost (Refrigeration & Frozen Foods): Includes milk products, cheese, eggs, meat, sausage products, fish & seafood, frozen fruits and vegetables, frozen pizza.

  • Nahrungsmittel (Food Products): Offers flour & sugar, noodles, rice & legumes, convenience products.

  • Brot, Aufstrich & Cerealien (Bread, Spreads & Cereals): Provides bread, rolls & baguette, pastries, spreads & honey, muesli, cornflakes, flakes.

  • Kaffee & Tee (Coffee & Tea): Coffee and tea selections.

  • Getränke (Beverages): Offers water, juice & nectar, cola, lemonades, iced tea, energy drinks, wine & sparkling wine, spirits, beer.

  • Süßigkeiten & Snacks (Confectionery & Snacks): Includes nuts & dried fruits, candies, biscuits, chocolates, bars, salty snacks.

  • Drogerie & Kosmetik (Drugstore & Cosmetics): Hair care, body care, oral & dental care products.

  • Baby & Kind (Baby & Child): Baby food, baby care, diapers.

  • Haushalt (Household): Cleaning products like detergents.


Key Features:


  • Diverse Range: A broad array of foodstuff catering to various dietary needs, such as vegan, vegetarian, and organic options.

  • Exclusive Private Labels: The majority of the products are exclusive ALDI own brands, which are competitively priced with a focus on quality.

  • Sustainability Focus: Many products are sourced keeping sustainability in mind, with a significant range of organic products available.


Recent Developments


New Products and Initiatives:


  • NUR NUR NATUR Expansion: ALDI SÜD has expanded its NUR NUR NATUR product line, focusing on more organic products using high-quality raw materials (June 2024).

  • Bio Product Range Expansion: ALDI SÜD further developed its bio product range to over 600 items, emphasizing making organic products accessible to all (May 2024).


New Partnerships and Sustainability Efforts:


  • Sustainable Logistics: Incorporation of a hydrogen-powered truck in logistics to reduce CO2 emissions, complementing an existing fleet of emission-free trucks (October 2024).


New Features:


  • Back System - MEINE BACKWELT: An enhanced bakery system providing fresh baked goods, with additional items from regional bakeries (Initiated in 2018).


Notes


This report is based on the data extracted from ALDI SÜD's official communications up to the current year. Information regarding founders, key people, and exact revenue figures is not available. Customer engagement and efforts towards sustainability are prominently featured, showcasing ALDI SÜD as a leader in incorporating environmentally friendly practices into their operations and product offerings.