Company Research Report: Aleph

Company Overview

• Name: Aleph

• Mission: Aleph aims to make digital advertising accessible around the world by empowering global growth through digital solutions which unlock opportunities in advertising, payments, and technology for all.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Gaston Taratuta, Founder and Chief Executive Officer

• Ignacio Vidaguren, Partner and Chief Operating Officer

• Aljoša Jenko, Chief Strategy Officer

• Victoria Hitce, Chief Legal Officer

• Marius Ivanovas, Chief Revenue Officer

• Juan Manuel Ruiz, Chief Financial Officer

• Michal Mullor, Chief People Officer

• Fernanda Zuloaga, Chief of Staff

• Rabin Yaghoubi, Chief Corporate Development Officer

• Christian Albarracin, Global Internal Auditor & Compliance Officer

• Headquarters:

• Dubai, United Arab Emirates

• Buenos Aires, Argentina

• Number of Employees: Over 1,400

• Revenue: No information is available.

• Known For: Aleph is known for making digital advertising accessible globally by connecting advertisers to over 3 billion consumers on leading digital media platforms.

Products

Advertisement Solutions

• Description: Aleph connects 26,000 advertisers across 140+ growth markets to significant consumers on the world's top digital media platforms.

• Key Features:

• Operations in over 140 countries

• Over 75 local offices worldwide

• Provides custom strategies, analytic tools, and payment processes

Technology Solutions

• Wise.blue:

• Description: A global AdTech solution that assists advertisers and agencies to excel on digital platforms like X and Reddit.

• Key Features: Campaign management, unique creative solutions, automatic reminders, and performance-focused teams.

Payment Solutions

• Description: Aleph Payments offers seamless cross-border payment capabilities in the digital advertising industry.

• Key Features:

• KYC and customer identification

• Credit assessment and underwriting

• Billings and collections

• Local tax and regulatory compliance

Education Solutions

• Digital Ad Expert:

• Description: A social initiative aimed to provide economic opportunities through digital advertising education.

• Key Features: Over 700,000 students registered in 140+ countries with courses in English, Spanish, French, and Arabic.

Recent Developments

Strategic Partnerships and Acquisitions

• October 15, 2024: Aleph partnered with MTN to boost local advertising in South Africa.

• October 9, 2024: Aleph acquired a controlling interest in Localpayment.

• September 12, 2024: Aleph expanded to the Azerbaijan market.

• September 5, 2024: Aleph was selected as TikTok's official ad reseller in Azerbaijan.

• August 7, 2024: Aleph partnered with Pinterest to represent sales in new key markets.

• July 1, 2024: Aleph completed the acquisition of Entravision Global Partners.

• May 20, 2024: Aleph expanded strategic partnerships in various regions, including collaboration with Microsoft Advertising in Belgium and Switzerland, and strengthening ties with Reddit in APAC.

Product Developments

• July 29, 2024: Aleph added TikTok ad products to its portfolio in the Balkans and Baltics.

No information is available for the following:

• New features added to existing products

• New partnerships not mentioned above

Conclusion

Aleph is a leader in digital advertising solutions with a significant impact globally, particularly in emerging markets. The company continues to expand its reach through strategic partnerships and innovative technology solutions, solidifying its position as a pivotal player in the digital marketing ecosystem.