Aleta Planet Company Profile

Background

Overview

Founded in 2014 in Singapore, Aleta Planet is an award-winning global payments solution provider specializing in simplifying online, cross-border, and multi-currency transactions. The company offers a comprehensive suite of services, including merchant acquisition, card issuance, remittance, and B2B payments. As a principal member of VISA and UnionPay International, Aleta Planet facilitates secure and efficient financial transactions worldwide.

Mission and Vision

Mission: To empower businesses and consumers to navigate global markets with confidence and ease by providing seamless payment solutions.

Vision: To become a global leader in enabling businesses to expand internationally by offering a holistic payment infrastructure that breaks down barriers to trade.

Industry Significance

Aleta Planet plays a pivotal role in the fintech industry by bridging payment systems across different regions, particularly focusing on facilitating transactions between China and the rest of the world. Its services are crucial for businesses seeking to scale globally, offering a secure and efficient means to manage cross-border payments.

Key Strategic Focus

Core Objectives

Global Expansion: To enable businesses to access and operate in international markets seamlessly.

Innovation in Payment Solutions: To develop and provide cutting-edge payment technologies that address the evolving needs of global commerce.

Areas of Specialization

Cross-Border Payments: Facilitating secure and efficient transactions across different currencies and regions.

Multi-Currency Transactions: Enabling businesses to manage and process payments in various currencies without complexity.

Merchant Acquisition and Card Issuance: Providing services that allow businesses to accept payments and issue cards under their brand.

Key Technologies Utilized

Proprietary Payment Platform: A secure, internationally certified platform that connects businesses to the world’s payment infrastructure through a single Application Programming Interface (API).

Blockchain Integration: Enhancing transparency and traceability in supply chain transactions, particularly in the AgriFood sector.

Primary Markets Targeted

Asia-Pacific Region: With a strong presence in Singapore, Hong Kong, and Malaysia.

Middle East and Africa: Expanding operations through strategic partnerships, such as the investment from UAE's National Pulse.

Financials and Funding

Funding History

Specific details regarding Aleta Planet's total funds raised and recent funding rounds are not publicly disclosed.

Notable Investors

National Pulse: A UAE-based strategic management company that invested in Aleta Planet in August 2024, aiming to support its expansion in the Middle East and Africa.

Utilization of Capital

The investment from National Pulse is intended to bolster Aleta Planet's operations in the UAE and broader Middle East and Africa regions, enhancing its cross-border payment services and facilitating partnerships with local banks.

Pipeline Development

Key Pipeline Candidates

MPLUS Aleta: A digital payment application tailored for Muslim communities, launched in April 2025. This app is designed to cater to the specific payment needs of Muslims in Singapore and Southeast Asia, aligning with Islamic financial principles.

Stages of Development

MPLUS Aleta: Launched in April 2025, the app is in its initial deployment phase, targeting Muslim merchants in Singapore and Southeast Asia.

Target Conditions

MPLUS Aleta: Aims to serve the niche market of Muslim consumers and merchants, providing a payment solution that adheres to Islamic financial principles.

Anticipated Milestones

MPLUS Aleta: Expected to expand its user base and merchant partnerships over the next 12 months, with plans to introduce additional features and services tailored to the target demographic.

Technological Platform and Innovation

Proprietary Technologies

Unified Payment API: Aleta Planet's proprietary platform offers a single API that integrates various payment methods, simplifying the payment process for businesses.

Blockchain Integration: Utilized in partnerships like the one with DiMuto to enhance transparency and traceability in supply chain transactions.

Significant Scientific Methods

Data Analytics: Employs advanced data analytics to monitor transaction patterns, detect fraud, and optimize payment processes.

Machine Learning Algorithms: Utilized to improve transaction security and predict market trends, enhancing decision-making processes.

Leadership Team

Key Executives

Ryan Gwee: Founder and Group Chairman. He has a strong background in business and technology within the banking and finance industry, leading Aleta Planet's strategic direction and expansion efforts.

Ella Mak: Head of Legal and Compliance. She oversees the company's compliance and regulatory affairs, ensuring adherence to international standards and regulations.

Leadership Changes

No significant leadership changes have been publicly reported in the past year.

Competitor Profile

Market Insights and Dynamics

The global payments industry is experiencing rapid growth, driven by increasing cross-border trade and digitalization. Companies like Aleta Planet are well-positioned to capitalize on this trend by offering specialized solutions that address the complexities of international transactions.

Competitor Analysis

dLocal: A Uruguay-based payments platform connecting global merchants to emerging markets, supporting over 900 payment methods across regions including Africa, Asia, and Latin America.

EMQ: An Asia-Pacific fintech entity providing real-time cross-border payment solutions, promoting financial inclusion via its extensive network and API-driven platform.

Adyen: A Dutch payment leader offering a unified platform for online, mobile, and POS transactions, with operations across Europe, Asia Pacific, North America, Latin America, and the Middle East.

Alipay: Under Ant Group, it controls a significant portion of the digital payment market, particularly in China, with integrated capabilities across e-commerce and mobile platforms, fostering digital transformation for businesses.

Strategic Collaborations and Partnerships

DiMuto: Partnered to integrate payment solutions with DiMuto’s blockchain-enabled platform, enhancing transparency and traceability in the AgriFood supply chain.

Know Your Customer: Collaborated to streamline compliance and onboarding processes for global business partners, strengthening anti-money laundering (AML) and Know Your Customer (KYC) workflows.

Operational Insights

Strategic Considerations

Aleta Planet's strategic focus on facilitating cross-border payments, particularly between China and other regions, positions it uniquely in the market. Its partnerships with major payment networks and fintech companies enhance its service offerings and market reach.

Competitive Advantages

Comprehensive Service Offering: Provides a full suite of payment solutions, including merchant acquisition, card issuance, remittance, and B2B payments.

Global Network: Operates in multiple jurisdictions with the ability to deposit local currencies in 39 countries and remit funds to 140 countries.

Regulatory Compliance: Licensed by the Monetary Authority of Singapore as a Major Payment Institution and holds operating licenses from various card networks.

Strategic Opportunities and Future Directions

Strategic Roadmap

Geographical Expansion: Plans to establish a presence in Spain, marking its initial entry into the European market.

Product Development: Continued enhancement of payment solutions to cater to diverse market needs, including the launch of MPLUS Aleta for Muslim communities.

Partnerships and Collaborations: Seeking strategic partnerships to expand service offerings and market reach, particularly in the Middle East and Africa regions.