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Company Research Report: AlexPhone



Company Overview



Name and Mission


  • Name: AlexPhone

  • Mission: AlexPhone is committed to the democratization of quality electronic products, offering them at reasonable prices while promoting eco-friendly practices by extending the life of used devices.


Founding and Founders


  • Founded: 2016

  • Founders: Alex Guardia and Álex González


Key People


  • Key Figures: Alex Guardia and Álex González serve as the co-founders and are presumably key figures in the company.


Headquarters


  • Location: C/ de Mallorca, 134, 08036 Barcelona, Spain


Number of Employees


  • Information: No information is available on the number of employees.


Revenue


  • Information: No information is available on the revenue of the company.


Recognition


  • Known For: AlexPhone is recognized for selling high-quality, refurbished iPhones and providing related repair services. The company is noted for its commitment to sustainability and reduced electronic waste.


Products



Product Offering


1. iPhones
  • A wide range of refurbished iPhone models, including:

  • iPhone 11, 11 Pro, 11 Pro Max

  • iPhone 12, 12 Mini, 12 Pro, 12 Pro Max

  • iPhone 13, 13 Mini, 13 Pro, 13 Pro Max

  • iPhone 14, 14 Pro, 14 Pro Max, 14 Plus

  • iPhone SE 2nd Generation (2020), SE 3

  • iPhone X, XR, XS, XS Max


Key Features


  • Refurbished Quality: Each iPhone sold is verified to function as if new, with cosmetic grades indicating levels of external condition (Satisfactory, Very Good, Excellent).

  • Warranty and Services:

  • 2 years of warranty offered on all products.

  • Devices come with a charging cable, with additional accessories available for purchase.

  • Free shipping and a 30-day trial period are available.

  • An easy return policy is in place.


Recent Developments



Recent Developments


  • Professionalization and Expansion:

  • In 2018, AlexPhone opened its first store in Badalona, which later moved to Barcelona in 2020.

  • The company updated its online presence with a redesigned e-commerce platform in 2022.


Product Launches


  • New Products: There is no information available on the specific new product launches.


New Features


  • Enhanced Online System: The recent redevelopment of the online shopping system to improve users’ purchasing experience.


Partnerships


  • Partnerships: The company works with major retailers in Spain, such as Carrefour, MediaMarkt, PCComponentes, Fnac, PhoneHouse, Amazon, Worten, and Pixmania, to distribute their refurbished iPhones online.


Sustainability Commitment


  • Environmental Focus: AlexPhone emphasizes the importance of sustainability by promoting the reuse of technology, extending product lifecycles, and reducing electronic waste.


Customer Reviews


  • Customer Rating: The company holds an average rating of 4/5 based on customer feedback collected from 100 reviews in the past 12 months, out of a total of 430 reviews.


Store Information


  • Physical Store: Located at C/ de Mallorca, 134, 08036 Barcelona


Services


  • Repair Services: Offers in-store repair services for iPhones, encouraging customers to maintain or extend the life of their devices through repair rather than replacement.


Conclusion


AlexPhone is a frontrunner in the refurbished electronics market in Spain, promoting environmentally sustainable practices and offering quality iPhones at competitive prices. Through strategic partnerships with major electronic retailers and a comprehensive online shopping experience, AlexPhone caters to consumers who prioritize both quality and sustainability.