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Alfa Wood Group

www.alfawood.gr link_icon

Alfa Wood Group Market Research Report



Company Overview



  • Name: Alfa Wood Group

  • Mission: To innovate and revolutionize the wood industry by utilizing advanced technologies and sustainable practices, ensuring high quality and aesthetic integrity in all products.

  • Founded: No information is available.

  • Founders: No information is available.

  • Key People: No information is available.

  • Headquarters: Greece, with locations in Larissa, Grevena, and Drama.

  • Number of Employees: 460 employees

  • Revenue: No information is available.

  • Known For: Alfa Wood Group is known for being the largest wood processing industry in Greece, specializing in the production of MDF, decorative surfaces, laminates, doors, and flooring. They are also recognized for their sustainability practices, including renewable energy and recycling initiatives.


Products



Product Categories:


1. Decorative Surfaces
  • Melamine Surfaces (Synchro, Alto Rovere, Libre Ash, etc.)

  • Description: High-quality decorative panels with a range of textures and finishes, including wood, marble, and textile imitations.

  • Key Features: EIR Technology, realistic wood textures, durable, anti-bacterial, variety of finishes.

  • ALFA COMPACT - HPL Panels

  • Description: High-pressure laminate panels for high-humidity environments.

  • Key Features: Waterproof, durable, anti-bacterial, available in various colors and textures.

  • MARQUETERY (L'arte del legno)

  • Description: Artistic wooden veneers crafted with traditional marquetry techniques.

  • Key Features: Handcrafted, customizable designs, high aesthetic value.


2. Interior Doors
  • Privilege - Matt

  • Description: Elegant interior doors with a super matt finish.

  • Key Features: Modern design, scratch-resistant, soft-touch, multiple styles.


3. Flooring
  • Laminate Flooring

  • Description: Durable and stylish flooring solutions.

  • Key Features: Scratch-resistant, easy to install, variety of colors and textures.

  • Wooden Pre-varnished Floors

  • Description: High-quality wooden floors pre-varnished for durability.

  • Key Features: Stable, moisture-resistant, variety of wood finishes.

  • Par-Ve Floors

  • Description: Engineered flooring combining the best features of wood and laminate.

  • Key Features: Warmth of wood, durability of laminate, easy maintenance.


4. Kitchen Worktops
  • Exclusive Collection

  • Description: High-end worktops with unique textures and colors.

  • Key Features: Scratch-resistant, easy to clean, versatile designs.

  • Standard Collection

  • Description: Durable and aesthetically pleasing kitchen worktops.

  • Key Features: High resistance to water, heat, and scratches.


Detailed Product Descriptions:



Melamine Surfaces


  • Silva Collection - Synchro

  • 2664 Grey Brown Rovere – Alto

  • Description: Dark brown melamine surface with pronounced wood grain texture.

  • Key Features: Realistic wood feel, embossed-in-register technology, durable.

  • 9803 Natural Ash – Libre

  • Description: Beige melamine surface mimicking ash wood.

  • Key Features: Clear wood grain, realistic touch, durable.


Interior Doors


  • 0338 Lava Grey – Privilege Matt Collection

  • Description: Elegant interior door with a super matt surface.

  • Key Features: Modern style, scratch-resistant, soft-touch finish.


Flooring


  • 0203 Country Oak Pyrenees – Laminate

  • Description: Oak-themed laminate flooring, robust and aesthetically pleasing.

  • Key Features: High durability, easy installation, variety of finishes.


Kitchen Worktops


  • Exclusive 19mm Collection

  • Description: High-quality kitchen worktops featuring 19mm thick moisture-resistant HDF core.

  • Key Features: Lightweight, durable, visually appealing, suitable for modern designs.


Recent Developments



New Products and Collections:


1. Synchro Collection - Silva
  • Description: A revolutionary line of melamine surfaces with enhanced wood grain textures.

  • Key Features: Advanced EIR Technology, realistic wood textures.


2. Exclusive Combo Collection
  • Description: A perfectly matched combination of worktops and decorative surfaces.

  • Key Features: Seamless integration between worktops and decorative panels, high versatility.


Recent Launches:


1. New Showroom in Argos (5th September 2024)
  • Description: Comprehensive showcase of Alfa Wood Group's full product range.

  • Impact: Enhanced customer engagement and better demonstration of products.


2. New Showroom in Glyka Nera, Athens
  • Description: Modernized showroom featuring the latest in design and product innovation.

  • Launch Date: 29th July 2024


Awards:


1. Home Improvement Awards 2024
  • Award: Silver Award in the Master Laminate Flooring category.

  • Significance: Recognition for innovation and quality in laminate flooring.


Sponsorships:


1. Volleyball Sponsorship
  • Details: Sponsorship of the Women’s Adult Volleyball Team “OLYMPIA.”

  • Dates: 28th June 2024

  • Impact: Strengthening community engagement and promoting sports.


2. Boxing Championship Sponsorship
  • Details: Sponsorship of the National Boxing Championships for Pupils-Girls and Juniors-Pre-women.

  • Dates: 10th May 2024

  • Impact: Supporting youth sports and promoting physical activity.


3. Cycling Team Support
  • Details: Sponsorship of the Panathinaikos Wheelchair Cycling Team.

  • Dates: 26th April 2024

  • Impact: Promoting inclusiveness in sports.


Environmental Initiatives:


1. 1st Regional Biomass Forum
  • Event Date: 13th May 2024

  • Focus: Promoting the use of forest biomass for bioenergy and sustainable forest management.

  • Organizers: Greek Biomass Development Company (ELEABIOM), in cooperation with the Austrian Embassy in Athens.


In conclusion, Alfa Wood Group continues to enhance its market position through innovative products, extensive environmental initiatives, and strong community support, establishing itself as a leader in the wood processing industry with a strong emphasis on sustainability and quality.