Alien Technology, established in 1994, is a privately held company specializing in the design, manufacture, and sale of Radio Frequency Identification (RFID) products. Headquartered in San Jose, California, the company operates additional facilities, including the Alien RFID Solutions Center in Dayton, Ohio, and maintains sales offices across the United States, Europe, and Asia. As of August 2010, Alien Technology employed approximately 235 individuals.
Key Strategic Focus
Alien Technology's strategic focus centers on delivering high-volume RFID solutions tailored for various industries, including retail, consumer goods, manufacturing, defense, transportation and logistics, and pharmaceuticals. The company's product portfolio encompasses Ultra-High Frequency (UHF) and Battery Assisted Passive (BAP) RFID inlays, tags, and readers. These products are designed to enhance supply chain management, brand authentication, cold chain management, asset tracking, and more.
Financials and Funding
Over its operational history, Alien Technology has secured approximately $387.8 million in funding. The company's revenue for the year 2022 was reported at $28.6 million.
Technological Platform and Innovation
Alien Technology is renowned for its proprietary RFID technologies, including the Higgs-9 IC, which represents the next generation of Higgs RFID semiconductor integrated circuits. The company's RFID products are utilized in high-value applications such as supply chain management, brand authentication, cold chain management, and asset tracking.
Leadership Team
The leadership team at Alien Technology includes:
- Zhongrui Xia, Chairman
- Terrel Pruett, Vice President and Deputy General Manager
Competitor Profile
Alien Technology operates in a competitive landscape with several key players:
- Impinj, Inc.: Founded in 2000 and headquartered in Seattle, Washington, Impinj specializes in RFID solutions and reported revenues of $315 million.
- Smartrac N.V.: Established in 2000 in Amsterdam, Smartrac focuses on RFID products and services, generating revenues between $100 million and $500 million.
- NXP Semiconductors: A global semiconductor company with a significant presence in the RFID market, reporting revenues of $13.1 billion.
Strategic Collaborations and Partnerships
In 2020, Alien Technology partnered with Digital China to enhance RFID sales and services within the Chinese market.
Operational Insights
Alien Technology's competitive advantages include its proprietary RFID technologies and a comprehensive product portfolio that addresses diverse industry needs. The company's global presence, with offices in the United States, Europe, and Asia, positions it to effectively serve a broad customer base.
Strategic Opportunities and Future Directions
Alien Technology is poised to capitalize on the growing demand for RFID solutions across various industries. By continuing to innovate and expand its product offerings, the company aims to strengthen its market position and address emerging customer needs.
Contact Information
- Website: www.alientechnology.com
