Company Research Report: Alliance Digitale
Company Overview
- Name: Alliance Digitale
- Mission: Develop and defend the marketing digital industry, proposing innovative, responsible, and interoperable solutions. Alliance Digitale aims to establish standards and best practices to ensure a reliable and efficient environment for digital marketing.
- Founded and by Whom: Formed in 2022 through the merger of IAB France and the Mobile Marketing Association France.
- Key People:
- Nicolas Rieul - President
- Julie London - Secretary General
- Benoit Oberlé - Treasurer
- Luc Vignon - Vice-President
- Véronique Pican - Vice-President
- Key figures in the administration include representatives from notable companies such as Amazon, BNP Paribas, Criteo, TikTok, and Spotify.
- Headquarters: 97 boulevard Malesherbes, 75008 Paris, France
- Number of Employees: No information is available
- Revenue: No information is available
- Known for: Being the main advocacy association for digital marketing professionals in France. It serves a wide array of industry players, including technology platforms, agencies, media, and advertisers.
Products
Overview
No specific products are offered as Alliance Digitale functions mainly as an advocacy and standard-setting body. However, it provides numerous publications, research, and industry guidelines for the digital marketing sector.
Recent Developments
Events and Collaborations
- Forum 2024: Third edition of its Digital Marketing Forum, focusing on modern marketing challenges like AI and ethics, scheduled for December 5, 2024, in Paris.
- Study on Digital Transformation: Released findings during Forum 2024, focusing on organizational changes required to harness AI and digital advancements.
New Initiatives
- IAB Europe Academy Launch: A training initiative offering professional development opportunities in digital marketing, with key topics including Retail Media and Environmental Sustainability.
- Partnerships and Advocacy: Collaborations with various governmental and non-governmental bodies to push for better policy implementations such as the Digital Markets Act (DMA).
Innovations and Technical Standards
- ACIF Ad Ops Guide: Comprehensive guide by IAB Tech Lab on managing creative advertising assets within the digital ad space, particularly for Connected TV (CTV).
Member Activities
- DoubleVerify: Launched a GenAI Protection Solution to shield advertisers from low-quality AI-generated content.
- FreeWheel: Announced the Performance Suite to enhance campaign optimization for advertisers, featuring machine-learning tools within its technology stack.
- Utiq Trusted Partner Programme: A certification and training program for promoting responsible digital marketing practices.
This report captures a snapshot of the current activities and initiatives of Alliance Digitale as gleaned from the provided data. No further specific financial or employee-related data was available in the current resources.
