Allied Global Marketing Company Profile

Background

Overview:
Allied Global Marketing is a full-service integrated marketing agency specializing in entertainment, culture, and lifestyle sectors. Established in 1986, the company has evolved from its origins in film advertising and publicity to become a global leader in marketing services. With over 400 specialists across 23 offices worldwide, Allied Global Marketing delivers campaigns that drive engagement and conversion for some of the world's most prominent brands.

Mission and Vision:
The company's mission centers on providing innovative and strategic marketing solutions that create impactful campaigns, fostering meaningful connections between brands and audiences. By leveraging expertise in integrated marketing, Allied Global Marketing aims to shape the way people experience and interact with entertainment and culture.

Key Strategic Focus

Core Objectives:
Allied Global Marketing focuses on delivering comprehensive marketing solutions that encompass paid, owned, and earned media, creative services, and strategic consulting. The agency specializes in sectors such as film, television, streaming, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands.

Specialization and Technologies:
The agency employs a range of technologies and methodologies, including integrated media strategies, creative content development, and data-driven marketing approaches. Their services are tailored to meet the unique needs of each client, ensuring effective audience engagement and brand promotion.

Financials and Funding

Revenue:
Allied Global Marketing's estimated annual revenue ranges between $25 million and $50 million. Other estimates suggest revenue figures up to $111.8 million. The company has not publicly disclosed specific funding details.

Leadership Team

Clint Kendall: Chief Executive Officer

Kelly Estrella: Executive Vice President

Sandi Isaacs: Senior Vice President

These leaders bring extensive experience in marketing and business development, guiding the company's strategic direction and growth initiatives.

Leadership Changes

In recent developments, Allied Global Marketing appointed Denise Parkinson as Vice President of Business Development in May 2023. Additionally, Erin Corbett was promoted to Executive Vice President of Global Partnership Marketing in June 2023.

Competitor Profile

Market Insights and Dynamics:
The marketing and advertising industry is highly competitive, with numerous agencies offering a range of services. Allied Global Marketing operates within this dynamic landscape, focusing on entertainment and lifestyle sectors.

Competitor Analysis:
Key competitors include:

Mabbly: A digital marketing agency specializing in data-driven strategies.

MERGE: An integrated marketing services firm offering creative and media solutions.

CloudControlMedia: Focuses on performance marketing and media buying.

These competitors offer similar services, emphasizing the need for Allied Global Marketing to continually innovate and differentiate its offerings.

Strategic Collaborations and Partnerships

Allied Global Marketing has engaged in significant partnerships to enhance its market position. Notably, the agency collaborated with Amazon Prime Video in June 2023 to promote the Australian Amazon Original series "Deadloch," showcasing its ability to execute large-scale, innovative campaigns.

Operational Insights

The agency's global presence, with offices across North America, Europe, and Australia, provides a competitive advantage in delivering localized marketing strategies. Its integrated approach, combining media, creative, and strategic consulting services, allows for comprehensive campaign execution tailored to diverse client needs.

Strategic Opportunities and Future Directions

Allied Global Marketing is poised to leverage emerging technologies and data analytics to enhance campaign effectiveness. By expanding its digital marketing capabilities and exploring new market segments, the agency aims to strengthen its position as a leader in entertainment and lifestyle marketing.