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Allison Mcfarlane Inc.

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Company and Competitor Profile



Overview



Company Name: Allison McFarlane Inc. (AMI)
Industry: Marketing Services
Location: Houston, TX
Company Size: 2-10 employees
Year Founded: 2023
Company Type: Privately Held
Website: [allisonmcfarlaneinc.com](https://allisonmcfarlaneinc.com)

Allison McFarlane Inc. (AMI) specializes in change management, with a keen focus on accuracy, creativity, and the synergy between business, personal branding, and scaling. The firm is committed to community cultivation, fostering innovation, and strategic market positioning for individuals and businesses.

Services



Service Offerings


  • Strategic Approaches for Product Placement and Market Positioning

  • Branding and Digital Marketing

  • Community Cultivation

  • Crafting Compelling Messaging and Communication

  • Personalized Consultancy

  • Strategic Partnerships

  • Leadership and Professional Development Programs

  • Marketing Consulting

  • Business Development


Specialties


  • Brand Connectivity

  • Thought Leadership

  • Business Consulting

  • Personal Branding

  • Community Empowerment

  • Training and Professional Development

  • SWOT Analysis

  • Positioning Marketing

  • Public Speaking


Leadership



CEO & Founder: Allison McFarlane, MBA
Role: MarComms, Strategic Partnerships, Thought Leader, Community Advocate
Allison McFarlane leverages her extensive 15-year career in commercial banking to steer the company towards operational efficiency, customer satisfaction, and increased market share. She emphasizes the importance of personal branding and thought leadership.

Achievements:
  • Women Who Mean Business Honoree

  • Named among the 50 Black Marketers to Watch by the African-American Marketing Association (AAMA)


Corporate Vision and Mission



At Allison McFarlane Inc., the overarching vision is to be the leading business and management consulting firm known for innovative solutions and unparalleled marketing strategies. Guided by the principles of faith (Hebrews 11:1), the firm emphasizes strong relationships and strategic associations to drive success.

AMI curates personalized and unmatched opportunities for growth and excellence, empowering leaders and businesses alike to achieve their goals through extraordinary solutions.

Notable Initiatives and Partnerships



  • They Say Podcast: Led by Allison McFarlane, featuring conversations with industry leaders and experts like Sonia Hunt and Deshauna Barber-Echols, focusing on leadership, branding, and personal development.

  • Mind Solve Podcast: Guest appearance by Allison McFarlane, discussing personal branding and thought leadership.

  • LPA Business Summit: Participation in events like the LPA Business Summit to foster entrepreneurship and leadership.


Community and Industry Engagement



Allison McFarlane Inc. actively participates in and organizes various industry and community initiatives:
  • Collaborations with Lady P & Associates for business summits.

  • Active social media presence, particularly on LinkedIn and Instagram to engage with stakeholders and share insights on branding, leadership, and community empowerment.

  • Regular features and interviews in publications such as CanvasRebel Magazine and Bold Journey Magazine.


Key Contacts



Headquarters:
Houston, TX 77077, US
[Get Directions](https://goo.gl/maps/xxxxxxx)

Primary Contact:
Allison McFarlane, MBA
[LinkedIn Profile](https://www.linkedin.com/in/allison-mcfarlane-mba)

Competitor Profiling for Allison McFarlane Inc.



Overview



Allison McFarlane Inc. (AMI) is a boutique consulting firm that focuses on change management, strategic marketing, and brand consultancy. They emphasize a synergy between business objectives, personal branding, and scaling, aiming to deliver creative and precise solutions. Their services range from tailored leadership and professional development programs to comprehensive consulting packages for both individuals and corporations.

Services and Specializations



Key Services


  • Change Management: AMI specializes in communication strategies that facilitate effective business transitions.

  • Strategic Marketing: They offer in-depth marketing and brand consultancy aimed at enhancing company visibility and market reach.

  • Professional Development: They provide leadership training and professional growth programs customized for both individual and corporate needs.

  • Financial and Strategic Consulting: Their comprehensive services include bookkeeping, tax preparation, financial planning, and more.


Major Competitors



1. Boston Consulting Group (BCG)


  • Founded: 1963

  • Headquarters: Boston, MA

  • Scope: Global management consulting with a focus on business transformation, AI, digital ventures, and sustainability.

  • Notable Clients: Fortune 500 companies across diverse industries including technology, biotech, and consumer goods.

  • Special Features:

  • Modern tools leveraging AI and deep learning.

  • Strategic approach covering leadership, people, and program journeys.

  • Partners with leaders to tackle critical challenges using integrated solutions.


2. TanaMSession.com


  • Founder: Dr. Tana M. Session, a seasoned HR consultant with notable credentials (PHR, GPHR, SHRM-SCP).

  • Specializations: DEI (Diversity, Equity, Inclusion), organizational transformation, leadership coaching.

  • Notable Clients: High-profile organizations such as McDonald's, Spotify, NASA.

  • Unique Selling Points:

  • Recognized for cultural transformation and inclusive workplace strategies.

  • Extensive on-demand training programs addressing varied HR and organizational needs.


3. Blue Beyond Consulting


  • Founded: 2006

  • Headquarters: Castro Valley, CA

  • Scope: Focused on organizational effectiveness, talent management, and communication.

  • Notable Clients: Fortune 500 corporations, mid-sized firms, universities, and non-profits.

  • Special Features:

  • Emphasizes people-centric change management.

  • Uses creative visual tools for transformational journeys, such as journey maps and graphic recordings.


4. Emerson Human Capital


  • Founded: 2001

  • Headquarters: Alameda, CA

  • Scope: Change management and learning solutions for organizations.

  • Notable Clients: Nike, Yahoo, Bloomberg.

  • Special Features:

  • Focus on forming sustainable processes, roles, and teams that support organizational change.

  • Expertise in custom learning solutions and organizational transformation.


5. Prosci


  • Founded: 1994

  • Scope: Specializes in change management using their ADKAR model and the 3-Phase Process.

  • Notable Contributions: Has trained over 100,000 individuals in effective change management.

  • Methodology:

  • ADKAR Model to facilitate individual change.

  • Prosci 3-Phase Process for comprehensive organizational transformation.


Market Position



Allison McFarlane Inc. operates in a highly competitive market with robust players like BCG and Prosci that have a global footprint and extensive resources. However, AMI's niche focus on synergizing business and personal branding, along with their tailored professional development programs, can be leveraged as differentiating factors. Their creative approach to marketing and strategic planning also sets them apart within the consulting landscape, especially when combined with their emphasis on personalized client service.

Insights for Engagement



  • Highlight AMI's unique blend of services that combine personal branding with business strategy.

  • Emphasize their proven track record in facilitating transformative organizational changes.

  • Leverage testimonials that speak to their strategic planning and marketing expertise.

  • Present the comprehensive nature of their consulting and professional development programs, showcasing flexibility and customization.


By focusing on these strengths, AMI can position itself as an innovative and client-centric alternative within the consulting industry.