AC

Allrounder Cup



Company Overview:






  • Platform Description:

Allrounder Cup is an online brain games platform targeting children in classes 1-8, offering live and moderated games to enhance learning in mathematics, spelling, and general knowledge.

Key Features:


  • Type of Games:

  • Math Master

  • Super Speller

  • Quiz Whiz

  • User Engagement:

  • Over 20,000 children actively participating.

  • Regularly updated games and competitions with educational value.

  • Channels:

  • Videos and playlists of various competitions and learning games shared on their YouTube channel.


Leadership and Key Personnel:


  • Founder: Gunjan Shah

  • Background: Extensive experience in EdTech and user operations from previous roles at Octopass and Swiggy.


Recent Developments and Announcements:


  • Instagram Announcement: Concluding its journey with multiple successful hosted games.

  • LinkedIn Activity: Posts on milestones, new game formats, and significant competitions including live streams of finals.

  • Competitions:

  • Hosted finals for public speaking, storytelling, singing, speed math, and dance on their YouTube playlists.


Market Position:


  • Target Audience: Students in grades 1-8

  • User Base: Over 20,000 active child participants.

  • Competitive Edge: Combination of live and moderated educational games that educate and entertain young minds.


Online Presence and Engagement:


  • LinkedIn Followers: Over 16,482 followers.

  • YouTube Subscribers: 1.25K subscribers.

  • Instagram Followers: 814 followers.


Strategic Initiatives:


  • Live Streaming: Better reach and real-time audience engagement.

  • Free Registration: Lowers barrier to entry and increases user adoption rates.


Competitor Profiling: Allrounder Cup



Primary Competitors Overview



SchoolHacks



  • Core Offering: Online platform hosting hackathon competitions; part of Jet Learn.

  • Founded: 2017 by Yash Narayan.

  • Target Audience: School-aged students.

  • Unique Selling Proposition: AI-driven educational support tools including essay writing, presentation skills, and personalized student engagement.

  • Activities and Features:

  • Virtual hackathons fostering global community.

  • AI tools like "ASK ANDY" for academic guidance.

  • Comprehensive educational resources providing real-time feedback and support.


HCL Jigsaw



  • Parent Company: HCL Group, a $13.1 billion global conglomerate.

  • Program Objective: Raise awareness of 21st-century skills focusing on problem-solving abilities for grades 6–9.

  • Competition Format:

  • Multi-rounds including Olympiad, project-based learning, and jury presentations.

  • Educational Alignment: Aligned with New Education Policy of India.

  • Impact Goals:

  • Develop problem-solving skills as critical life tools.

  • Encourage collaboration, communication, and critical thinking.


Young Writers



  • Core Offering: Promotes poetry and creative writing within schools through competitions.

  • Historical Background: Over 33 years of engaging young writers.

  • Target Audience: Students from elementary to high school.

  • Program Structure:

  • Creative writing contests with themes like "Scary Tales" and "Fright Club."

  • Free resources for teachers and parents.

  • Recognition through publication of winning entries in real books.

  • Engagement Strategy: Develop confident and engaged writers through fun and educational writing opportunities.


Maasta



  • Founded: 2020.

  • Core Offering: Platform for extracurricular activities focusing on media and entertainment.

  • Unique Selling Proposition:

  • Networking within media and entertainment sectors.

  • Curated ticket platform and tailored career offerings.

  • Target Audience: Media and entertainment enthusiasts.

  • Company Size: 2-10 employees.

  • Headquarters: Chen, Tamil Nadu.


Brain Pillow



  • Core Offering: IT company specializing in web and mobile application development, also providing value-added services.

  • Alternate Offering: "Brain Sleep Pillow" initiative focusing on sleep quality using patented fiber technology.


Market Position and Strategic Insights



Competitors Analysis:


  • SchoolHacks and HCL Jigsaw are direct competitors emphasizing competition-based learning to enhance critical skills.

  • Young Writers introduces creative elements to student learning, focusing on literary talents.

  • Maasta offers niche opportunities in media and entertainment sector networking.

  • Brain Pillow provides essential IT services and focuses on holistic health through sleep-related products.


Strategic Recommendations:


  • AI Tools Adoption: Enhance personalized learning experiences and engagement.

  • Policy Alignment: Ensure relevance and adherence to structured learning outcomes.

  • Creative Collaborations: Cross-promotional opportunities with platforms like Young Writers.

  • Niche Networking Opportunities: Introduce specialized opportunities to diversify offerings and appeal to a broad student base.