Almentor Company Profile

Background

Almentor is an online video-based learning platform established in 2016, focusing on delivering personal and professional development courses tailored for Arabic-speaking individuals across the Middle East and Africa. The platform's mission is to bridge the educational gap in the region by providing high-quality, accessible content in Arabic, thereby empowering users to advance in their careers and personal growth.

Key Strategic Focus

Almentor's strategic objectives include:

Content Development: Collaborating with over 950 subject-matter experts to create a diverse library of more than 1,000 courses covering topics such as management, technology, languages, marketing, sales, art, wellness, parenting, and design.

Language Accessibility: Offering courses primarily in Arabic to cater to the linguistic needs of the region, with select content available in English.

Target Audience: Serving individuals aged 18 to 40, predominantly from Egypt (60%) and Gulf nations (25%), with the remaining users from Algeria, Morocco, Niger, and Arabic-speaking communities in the US and UK.

Financials and Funding

Almentor has secured a total of $24.5 million through multiple funding rounds:

Seed Round (June 2016): Raised $3.5 million.

Series A (October 2019): Secured $4.5 million, led by Sawari Ventures.

Series B (May 2021): Obtained $6.5 million, led by Partech from its Africa Fund.

Series C (February 2023): Raised $10 million.

Notable investors include Partech, Sawari Ventures, Sango Capital, and e& capital. The funds are intended to expand content offerings, enhance technological infrastructure, and broaden market reach.

Technological Platform and Innovation

Almentor distinguishes itself through:

Proprietary Learning Management System (LMS): An innovative LMS designed for seamless user experience across devices, facilitating interactive learning activities such as exams and Q&A sessions.

In-House Content Production: Developing high-quality video courses in fully equipped studios located in Dubai and Cairo, ensuring content relevance and quality.

Leadership Team

Ihab Fikry: Co-Founder and Chief Executive Officer. Former management professor and PwC consultant, holding a PhD.

Tharwat Ibrahim: Chief Financial Officer.

Adel Khalil: Chief Technology Officer.

Sally Metwally: Chief Business Development Officer.

Sonia Lekhal: Chief Customer Officer.

Competitor Profile

Market Insights and Dynamics

The e-learning market in the Middle East and Africa is experiencing significant growth, driven by increasing internet penetration and a young, tech-savvy population. The demand for Arabic-language content is particularly high, presenting opportunities for platforms like Almentor.

Competitor Analysis

Key competitors include:

XpertLearning: Founded in 2003, based in Dubai, offering employee training solutions.

Capytech: Established in 2013, headquartered in Dubai, specializing in educational technology services.

Ta3leem: Founded in 2016, based in Dubai, focusing on educational technology solutions.

Strategic Collaborations and Partnerships

Almentor has formed over 80 partnerships with organizations and governments, including:

Egyptian Ministry of Education: Providing a white-label curriculum for 4.5 million students in grades 7 to 9.

UAE Government: Upskilling entrepreneurs in the region.

Operational Insights

Almentor's competitive advantages include:

Localized Content: Offering courses tailored to the cultural and linguistic needs of Arabic-speaking users.

Quality Assurance: Maintaining high content standards through selective collaboration with experts, accepting only 12% of content creator applications.