AM

Almost Friday Media

www.almostfriday.com link_icon

Comprehensive Market Research Report: Almost Friday Media



Overview



Almost Friday Media (AFM) is a dynamic media platform and lifestyle brand based in Venice, California, recognized for its innovative approach to engaging content and comedy-driven brand marketing. Originating from the Instagram sensation Friday Beers, the company has expanded its reach across various media formats, functioning as a multifaceted production company. It specializes in creating unique advertising campaigns and branded content that enhance customer engagement and audience interaction.

Key Details and Accomplishments



  • Founded: 2019

  • Social Media Presence: AFM manages over 20 influential social media accounts, boasting more than 20 million followers and generating over 1 billion impressions per quarter.

  • Financial Performance: The company’s annual revenue is approximately $7.8 million, maintained by a dedicated team of about 50 employees.

  • Funding: Secured $6 million in seed funding, with key investors such as Robert F. Greenhill and Eric Birnbaum contributing. This financial injection supports the company's growth strategy and creative endeavors.

  • Audience Engagement: Achieved 200 million engagements and more than 3 billion impressions, highlighting its significant impact and reach within its target market.


Leadership



The leadership structure of Almost Friday Media is pivotal to its strategic and operational success:

  • Andrew Kenward – President & COO, leveraging extensive media industry experience to drive business initiatives.

  • Samuel Barrett – Co-Founder and Chief Growth Officer, instrumental in strategic planning and platform expansion.

  • Alex Edge – Vice President of Operations, focused on advancing media innovation.


Strategic Partnerships and Case Studies



Almost Friday Media has successfully leveraged partnerships with prominent brands:

  • Voodoo Ranger: Orchestrated a nationwide tour during major football weekends, leading to 200 million impressions.

  • BETMGM: Contributed to over 15,000 qualified player acquisitions and reached 150 million impressions through collaborative campaigns.

  • Morgan & Morgan: Produced viral content moments amassing 5 million impressions.

  • Amazon Studios: Engaged younger viewers for the "Ricky Stanicky" premiere, achieving 10 million impressions through innovative content.


Online Presence and Entertainment Ventures



  • Almost Friday TV: Specializes in sketch comedy content that effectively blends humor with relatable themes, attracting a broad audience.

  • Podcasts and Publications: Includes popular series such as the Red Flags Pod, Empty Netters, and the Almost Friday Podcast, contributing to a diversified content portfolio.


Competitive Landscape



Almost Friday Media operates within a competitive entertainment industry, vying against several notable entities:

1. Walking Time Bomb: Known for its dark comedic elements, providing unique content that appeals to niche audiences.
2. Comedy.com: Established as a top digital platform for humor and entertainment, wide-reaching with diverse comedic content.
3. IFC (Independent Film Channel): Offers an extensive range of entertainment services, integrating independent films with original and offbeat comedy content.

Other industry competitors include Exclusive Artists, Mirror Films, and Funny or Die, each adding to the spectrum of creative content that challenges Almost Friday Media to sustain its innovative edge and audience appeal.