Alnaas Advisory Company Profile

Background

Alnaas Advisory, derived from the Arabic word for "people," is dedicated to empowering organizations in the Middle East by unlocking the full potential of their human capital. The company's mission is to elevate the 'HUMAN' in HR, providing creative solutions to help companies hire the best talent and foster growth across the MENA region. With a vision to be the leading partner for organizations seeking a people-first approach, Alnaas Advisory emphasizes the importance of human capital in driving business success.

Key Strategic Focus

Alnaas Advisory specializes in comprehensive HR solutions tailored to various growth stages, from pre-seed to pre-IPO. Their core services include People Advisory/HR Consultancy, Recruitment Services, Talent Partnership (RPO/Embedded), Executive Search, Emiratisation, and Employer Branding (EVP). The company leverages innovative tools and a tech-driven process to identify top talent, ensuring alignment with business goals and enhancing organizational performance.

Services Offered

People Advisory / HR Consultancy: Customized HR practices focusing on culture building, organizational design, performance management, learning and development, and total rewards.

Recruitment Services: Tailored recruitment solutions connecting businesses with candidates whose skills and experience align with specific requirements.

Talent Partnership (RPO/Embedded): On-demand talent acquisition services with expert teams, ensuring hiring success without long-term commitments.

Executive Search: Specialized in identifying and placing top-level executives and senior leaders through a meticulous market mapping process.

Emiratisation: Dedicated Nationalization Desk connecting skilled nationals with top employers to foster regional growth.

Employer Branding (EVP): Collaborating with HR teams to shape company communication, enhancing the ability to attract top talent.

Leadership Team

Saif Kidwai: Founding Partner - HR Advisory. An expert in the people space, Saif has experience building and selling a global award-winning recruitment agency, Digital Gurus, and serving as Chief People Officer & Investor for Eyewa. He has scaled companies from series B, C, and beyond, hiring over 1,000 people in two years and opening nearly 100 stores. Saif is also an active investor in the GCC startup space.

Abdul-Rahman Risilia: Managing Partner - MENA. An industry veteran with extensive experience in talent advisory, specializing in recruitment, staff retention, and talent acquisition strategy. Abdul-Rahman has trained over 770 talent partners and managed large recruitment companies globally, including 180 consultants for Randstad, Australia. He has personally placed hundreds of senior candidates, with his teams placing thousands since his leadership roles began.

Competitor Profile

Market Insights and Dynamics

The HR consultancy and recruitment industry in the MENA region is experiencing significant growth, driven by the increasing demand for specialized talent in sectors such as technology, digital, and Web3. Companies are seeking partners who can provide comprehensive HR solutions to navigate the complexities of talent acquisition and retention in a competitive market.

Competitor Analysis

Key competitors in the region include established HR consultancies and recruitment agencies offering similar services. These competitors focus on talent acquisition, executive search, and HR consultancy, leveraging their networks and expertise to serve clients across various industries. Notable achievements among competitors include successful placements of senior executives and the development of tailored HR strategies for regional organizations.

Strategic Collaborations and Partnerships

In August 2024, Alnaas Advisory announced a strategic partnership with ARC Talent, a recruitment firm specializing in the marketing, tech, and digital industries. This collaboration aims to enhance HR and talent acquisition practices in the MENA region by combining their expertise to offer a more robust and comprehensive suite of services. The partnership reflects a shared vision of elevating human resources and talent acquisition standards in the region.

Operational Insights

Alnaas Advisory differentiates itself through a people-first approach, emphasizing the importance of human capital in driving business success. The company's comprehensive suite of services, combined with the expertise of its leadership team, positions it as a strategic partner for organizations seeking to enhance their HR functions. By leveraging innovative tools and a tech-driven process, Alnaas Advisory ensures alignment with business goals and enhances organizational performance.

Strategic Opportunities and Future Directions

Alnaas Advisory is poised to capitalize on the growing demand for specialized HR solutions in the MENA region. The company's strategic partnership with ARC Talent and its focus on sectors such as technology, digital, and Web3 position it to expand its market presence. By continuing to invest in innovative tools and methodologies, Alnaas Advisory aims to strengthen its capabilities and deliver value to clients seeking to optimize their human capital strategies.