Al Safy Group Market Research Report

Company Overview

Name: Al Safy Group

Mission: Al Safy Group’s mission is to craft possibilities and provide the highest value and finest offerings to customers and reliable trust to partners, contributing profoundly to the development of its community and nation.

Founded: 1985

Founders: No specific information on founders is available.

Key People: No specific key people identified in the data.

Headquarters: Plot 2/6 St. 50, Zone 6, 1st District, 5th Settlement, New Cairo, Cairo, Egypt.

Number of Employees: 4000+

Revenue: No information available.

Company Known For: Al Safy Group is recognized as a leading diversified conglomerate with operations across various industries including technology, F&B industries, retail, financial solutions, real estate & hospitality, and automotive.

Products

Technology and Electronics

Al Safy Tech:

Distributor of international tech brands like Xiaomi, Samsung, and Amazfit.

Key Features: Offers wide range of electronics including mobile phones, smart devices, wearables, and home appliances.

Retail

Retail Operations:

Orange Stores: Operates over 120 Orange stores with a wide range of network provider services.

Mi Home: Operates 73 stores offering the full Xiaomi product portfolio.

Switch Plus: Apple Premium Reseller with 16 stores, providing Apple products and services.

Mobilaty: Multi-brand retail chain with 20 outlets selling mobile phones, tablets, and other electronics.

Food and Beverage

Al Safy Foods:

Supplies premium ingredients for Western and Eastern pastries, confectionaries, and dairy products.

Scrunch and Celeste Brands: Offers premium, healthy snack options including biscuits and chocolates.

Industrial and Properties

Lighting Solutions:

Lighthouse: Specializes in lighting products and electric solutions via brands such as Spark, Speed, and Rays.

Financial Services

Al Safy Financial Solutions:

Provides comprehensive financial services aiming towards creating a sustainable cashless society.

Automotive

Al Safy Automotive:

Participates in the distribution of luxury vehicles like BMW and Mini through partnerships with Global Auto.

Recent Developments

New Products and Features

"Celeste" and "Scrunch" were introduced to cater to rising consumer demands for healthy snacks in 2019.

Amazfit wearables were introduced in the Egyptian market in 2021.

Expansion into the fashion and e-commerce sector with the launch of SAUA in 2022.

Collaborations and Partnerships

Partnered with the Ministry of Education to supply Samsung educational tablets to enhance educational standards across Egypt.

Strategic partnership with Samsung Electronics as a strategic sponsor for a national conference in 2024.

Collaborates with Xaomi Global to open a smartphone and TV factory to boost the Egyptian economy.

Business Expansions

Opening of 4 new Samsung retail stores in 2021.

Mobilaty opened two new branches as part of its third annviersary celebrations in 2023.

Social and Community Initiatives

Involved in multiple community empowerment projects, women’s empowerment initiatives, and youth support programs.

Support for the Ministry of Health’s initiative to reduce patient waiting lists.

Awards

Received the top award from Orange Egypt for excellent commercial performance, achieving 112% of target sales in the first half of 2023.

Achievements

Recognized as the fastest mobile device repair and maintenance company in 2023.

Global Reach

Al Safy Group extends its operations beyond Egypt, with operations offices and warehouses located in UAE, Sudan, China, and Hong Kong.

Alsafy Group