Alsaree3 Group Ltd. Company Profile

Background

Company Overview

Alsaree3 Group Ltd., established in 2018 and headquartered in Baghdad, Iraq, is a pioneering force in the country's food delivery and last-mile logistics sectors. The company operates two primary services: Alsaree3, a food delivery platform, and Al Zajel Express, a last-mile delivery service. Alsaree3 has rapidly become a household name in Iraq, known for its efficient and user-friendly platform that makes food ordering and delivery seamless and accessible.

Mission and Vision

Alsaree3 aims to revolutionize the food delivery and logistics landscape in Iraq by providing state-of-the-art technology and a highly trained delivery fleet. The company's vision is to operate in all emerging cities across the country, delivering great food combined with fast and reliable service.

Key Strategic Focus

Core Objectives

Expansion: Grow the fleet of drivers and improve technology to maintain a dominant position in the food delivery space in Baghdad and beyond.

Partnerships: Add more restaurant partners to enhance the selection available to customers.

Geographical Growth: Expand services to underserved markets, such as Basra, where food delivery and e-logistics are in demand.

Specialization and Technologies

Alsaree3 specializes in food and last-mile delivery services, utilizing proprietary Point of Sale (POS) technology and hardware tailored to meet Iraq-specific needs. This technology enables restaurants to accept, print, and track orders efficiently, reducing internet costs through specialized SIM cards.

Target Markets

The primary market is Iraq, with a focus on major cities like Baghdad and plans to expand into other regions, including Basra. The company targets both B2B and B2C segments, offering services to restaurants, businesses, and individual consumers.

Financials and Funding

Funding History

Series A Funding (June 2024): Alsaree3 secured a seven-figure investment led by Euphrates Ventures, with participation from Iraq Venture Partners (IVP) and Snoonu, Qatar’s leading food delivery and e-commerce platform.

Bridge Funding Round (April 2021): The company closed a seven-figure bridge funding round coordinated by Iraq Tech Ventures and Innovest ME, with contributions from prominent Iraqi investors.

Utilization of Capital

The funds raised are intended to accelerate growth plans across Iraq, enhance technology infrastructure, expand the delivery fleet, and enter underserved markets like Basra.

Technological Platform and Innovation

Proprietary Technologies

Alsaree3 has developed a proprietary POS system that allows restaurants to manage orders seamlessly. This system includes Android-based devices enabling order acceptance, printing, and history tracking. Specialized SIM cards in these devices significantly reduce internet costs for restaurant partners.

Scientific Methodologies

The company employs data analytics to optimize delivery routes and times, enhancing efficiency and customer satisfaction.

Leadership Team

Bassam Al-Ateia: Founder and Chief Executive Officer. Bassam has been instrumental in steering Alsaree3's growth and strategic direction since its inception.

Ahmed Sobhi: Chief Operating Officer and Q-Commerce Consultant. Ahmed oversees operations and consults on quick commerce strategies.

Riddhi Ojha: Chief Technical Officer. Riddhi leads the technological development and innovation initiatives within the company.

Competitor Profile

Market Insights and Dynamics

The food delivery and e-logistics market in Iraq is burgeoning, with increasing demand for reliable and efficient services. The entry of regional players and investments indicates significant growth potential and a competitive landscape.

Competitor Analysis

BALY: A technology company offering various services, including food delivery, operating in Iraq.

Tamata: An Iraqi-based technology company focusing on food and beverage services.

Toters Delivery: A Beirut-based delivery service operating in the region, including Iraq.

Miswag: An online retail platform in Iraq, offering a range of products, including food items.

These competitors focus on food delivery and e-commerce, leveraging technology to capture market share in Iraq's growing digital economy.

Strategic Collaborations and Partnerships

In June 2024, Alsaree3 secured a significant investment from Snoonu, Qatar’s leading food delivery and e-commerce platform. This partnership is expected to facilitate technology sharing and accelerate Alsaree3's growth plans across Iraq.

Operational Insights

Alsaree3's strategic focus on proprietary technology, customer experience, and partnerships positions it favorably against competitors. The company's emphasis on expanding its delivery fleet and entering underserved markets like Basra provides a distinct competitive advantage.

Strategic Opportunities and Future Directions

Alsaree3 plans to continue its expansion within Iraq, targeting cities with underserved food delivery and e-logistics markets. The company aims to leverage its technological platform and strategic partnerships to enhance service offerings and customer satisfaction.