Alsayegh Company Profile

Background

Founded in 2010 by Emirati media pioneer Abdullatif Alsayegh, Alsayegh is an independent creative marketing and live experience agency headquartered in Dubai, United Arab Emirates. The company specializes in delivering integrated marketing solutions, including strategy and consultancy, branding and creative design, website development, machine learning, media buying and planning, and video production services. Alsayegh's mission is to help brands remain relevant by providing insight-led solutions to their business challenges. With a team of over 200 professionals, the agency operates across four strategic locations: Dubai, Abu Dhabi, Riyadh, and Cairo.

Key Strategic Focus

Alsayegh's strategic focus centers on offering comprehensive, in-house marketing and live experience services through its proprietary Layerless Integration™ approach. This methodology ensures seamless integration of various marketing disciplines to deliver cohesive and effective campaigns. The agency caters to a diverse clientele, including iconic brands, prestigious government and semi-government institutions, and organizations, aiming to strengthen the human connection between brands and their audiences.

Financials and Funding

As of January 2025, Alsayegh reported annual revenues in the range of $10 million to $50 million. The company employs approximately 400 individuals across its various locations. Specific details regarding funding history and investors are not publicly disclosed.

Technological Platform and Innovation

Alsayegh leverages a robust technological infrastructure to enhance its service offerings. The agency's tech stack includes:

Hotjar: For analytics and user behavior insights.

Cloudflare: For content delivery and website security.

WhatsApp Business Chat: To facilitate direct communication with clients.

.NET: As a programming framework for developing applications.

Yoast SEO: To optimize website content for search engines.

Animate.css: For adding animations to web projects.

IIS: As a web server for hosting applications.

This technological foundation enables Alsayegh to deliver innovative and effective marketing solutions tailored to client needs.

Leadership Team

The leadership team at Alsayegh is spearheaded by:

Abdullatif Alsayegh: Founder and CEO, an Emirati media pioneer with extensive experience in the media and marketing industry.

The team brings a combined experience of over 500 years in event and communications, having produced over 100 major events and maintaining a 92% client retention rate with a 96% client happiness score.

Competitor Profile

Market Insights and Dynamics

The marketing and live experience industry in the Middle East is highly competitive, with numerous agencies offering a range of services from digital marketing to event management. The market is characterized by rapid technological advancements and a growing emphasis on integrated marketing solutions.

Competitor Analysis

Alsayegh faces competition from several agencies, including:

Cactix: A Dubai-based agency specializing in search engine optimization (SEO) and digital marketing services.

Crayons Global Fz: Offers a range of marketing and advertising services.

hug digital: Operates in the digital marketing and publishing industry, providing services similar to Alsayegh.

These competitors focus on various aspects of digital marketing and advertising, contributing to a dynamic and competitive landscape.

Strategic Collaborations and Partnerships

While specific details about Alsayegh's collaborations and partnerships are not publicly disclosed, the agency's extensive portfolio includes work with iconic brands and prestigious government and semi-government institutions. These collaborations have strengthened its market position and expanded its capabilities in delivering comprehensive marketing solutions.

Operational Insights

Alsayegh's distinct competitive advantage lies in its Layerless Integration™ approach, which ensures seamless integration of various marketing disciplines to deliver cohesive and effective campaigns. By maintaining all services in-house, the agency offers clients a streamlined and efficient experience, setting it apart from competitors who may rely on external partners.

Strategic Opportunities and Future Directions

Looking ahead, Alsayegh is poised to capitalize on the growing demand for integrated marketing solutions in the Middle East. By leveraging its in-house capabilities and technological infrastructure, the agency is well-positioned to expand its service offerings and enter new markets. Continued investment in innovation and talent development will further enhance its ability to deliver value to clients and maintain a competitive edge in the industry.