Company Research Report: Also Known As (AKA)

Company Overview

• Name: Also Known As (AKA)

• Mission: We are a holistic design studio where intuition and intention connect to challenge convention and create meaningful work. Driven by curiosity, and using a multidisciplinary approach, we spotlight the intriguing, unexpected elements to tell a brand’s story.

• Founded: No information is available

• Founders: Born out of a creative partnership between two studios — Minmoo and Smallchalk

• Key People:

• Ashlee Arceneaux (Partner)

• Kara McGuire (Partner)

• Katie Frederick (Senior Graphic Designer)

• Patrick Johnson (Digital Designer)

• Headquarters: Lower Garden District of New Orleans, Louisiana, 2122 Magazine Street, Suite B, New Orleans, 70130

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Providing strategy and design to forward-thinking brands, cohesive brand storytelling, and deep understanding for client needs with both local and national reach.

Products

Birdy's

• Category: Brand Identity, Print Media

• Description: A playful, cheeky brand that appeals to friends, families, and classic brunch aficionados.

• Key Features: Fun and delicious brunch experience, brand development from just a name.

Bonfolk

• Category: Brand Identity

• Description: A more variable system of assets for a company with a substantial wholesale and online presence.

• Key Features: Reimagined primary logo, fresh and true to brand mission visual language.

Cicada

• Category: Brand Identity, Print Media

• Description: Visual identity reflecting constant metamorphosis and re-envisioning of architectural practice.

• Key Features: Curious technology and design roles, sophisticated print materials, clever site signage.

Commander's Palace

• Category: Brand Identity, Print Media

• Description: Establishing a cohesive brand identity for a grand restaurant with upscale yet celebratory visuals.

• Key Features: Rich history foundation, upscale yet whimsical visuals, robust collateral foundation.

Flour Moon

• Category: Brand Identity, Print Media

• Description: Brand development to excite and distinguish a popular bagel shop preceding its brick-and-mortar expansion.

• Key Features: Unique brand story, excitement and distinction in branding.

Hot Benny's

• Category: Brand Identity, Print Media

• Description: A fresh, new take on a New Orleans signature with an unexpected and comfortably worn-in brand.

• Key Features: Developed name and brand from a concept, comfortably worn-in visuals.

Mindcoach

• Category: Brand Identity, Print Media

• Description: Elevating brand image to appeal to international clientele in the executive coaching sector.

• Key Features: Modern brand identity system, smart color story, attractive website.

Monomini

• Category: Brand Identity, Environmental

• Description: A children's boutique reflecting modern meets minimalist aesthetic with playful touches.

• Key Features: Point of view brand, physical space and online presence.

Sucré

• Category: Brand Identity, Print Media

• Description: Balanced brand reimagination retaining recognition while freshening the aesthetic after ownership change.

• Key Features: Retained brand recognition, freshened aesthetic, successful rebrand launch.

Willie's Chicken Shack

• Category: Brand Identity, Print Media

• Description: Rebranding to achieve consistency and update image for a quick-service restaurant.

• Key Features: Environmental design advice, flagship location establishment, consistency in future outposts.

Recent Developments

• New Products Launched:

• Collaborated with Hazeltine to create a unique scent ("Office Hours").

• New Features:

• No information is available

• New Partnerships:

• No information is available

• Other Developments:

• Updated rebranding for Le Petit Bleu crêperie, cafe and marché.

• Availability of the studio space for rent on Magazine Street.