Alta Planning + Design: Company Profile

Background

Overview

Founded in 1996, Alta Planning + Design is a consulting firm dedicated to creating active, healthy communities through sustainable mobility solutions. The company specializes in planning, landscape architecture, engineering, education, and community engagement to develop environments that promote walking and bicycling as safe, healthy, and enjoyable daily activities.

Mission and Vision

Alta's mission is to mitigate climate change and advance safety and social justice by providing sustainable mobility solutions. The firm envisions connecting people to places through comprehensive planning and design, fostering active transportation networks that enhance community well-being.

Industry Significance

As a pioneer in active transportation, Alta has played a crucial role in transforming urban and suburban landscapes across North America. The firm's work has been instrumental in promoting non-motorized transportation, contributing to safer and more livable communities.

Key Strategic Focus

Core Objectives

Sustainable Mobility: Developing transportation solutions that reduce carbon footprints and promote environmental sustainability.

Safety and Social Justice: Ensuring equitable access to safe transportation options for all community members.

Community Engagement: Collaborating with local stakeholders to design solutions that reflect the unique needs of each community.

Areas of Specialization

Active Transportation Planning: Designing networks that encourage walking and bicycling.

Landscape Architecture: Creating aesthetically pleasing and functional public spaces.

Engineering: Implementing infrastructure projects that support sustainable transportation.

Education and Encouragement Programs: Promoting active transportation through community outreach and education.

Key Technologies Utilized

Alta employs a range of technologies, including Geographic Information Systems (GIS) for spatial analysis, Computer-Aided Design (CAD) software for drafting, and various data collection tools to inform planning and design processes.

Primary Markets Targeted

The firm serves a diverse clientele, including municipal governments, regional planning organizations, and private sector clients across North America.

Financials and Funding

Funding History

Alta Planning + Design has undergone several financing rounds, including a buyout/leveraged buyout (LBO) in August 2022, leading to its acquisition by Trilon Group.

Utilization of Capital

The capital raised has been directed towards expanding service offerings, investing in technological advancements, and enhancing the firm's capacity to undertake large-scale projects.

Pipeline Development

Key Projects

Sepulveda Basin Vision Plan: A comprehensive plan for the Los Angeles Bureau of Engineering, recognized with multiple awards for urban design and planning.

El Monte, CA Merced Avenue Linear Park: A project that received the 2024 SoCal APWA Building Excellence and Shaping Tomorrow (BEST) Award for Project of the Year in the Creative & Innovative category.

Project Development Stages

Alta's projects typically progress through stages of feasibility studies, community engagement, design development, and implementation, with timelines varying based on project scope and complexity.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not publicly disclosed, Alta integrates advanced planning and design tools to deliver innovative solutions.

Significant Scientific Methods

The firm utilizes evidence-based methodologies, including data-driven analysis and participatory design processes, to inform project development.

Leadership Team

Brett Hondorp: Co-Chief Executive Officer & President

George Hudson: Chief Executive Officer

Steven Frieson: Chief Operating Officer & Principal

Natalie Lozano: Chief Marketing Officer, Vice President, and Director of Corporate Social Responsibility

Robert Kron: Vice President, Finance

These leaders bring extensive experience in planning, design, and business management, guiding Alta's strategic direction and operations.

Leadership Changes

In August 2022, Alta Planning + Design was acquired by Trilon Group, marking a significant transition in the company's ownership and strategic alignment.

Competitor Profile

Market Insights and Dynamics

The active transportation planning and design industry is experiencing growth driven by increasing demand for sustainable and safe transportation options. Urbanization and environmental concerns are key factors influencing market dynamics.

Competitor Analysis

Kimley-Horn and Associates: A multidisciplinary consulting firm offering services in planning and design, with a focus on transportation infrastructure.

LHB: Provides engineering, architecture, and planning services, emphasizing sustainable design solutions.

Kittelson & Associates: Specializes in transportation engineering and planning, known for data-driven approaches.

CannonDesign: An integrated design firm offering a range of services, including architecture and engineering.

GPD Group: Offers architecture, engineering, and planning services across various sectors.

These competitors provide similar services, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

Alta has engaged in significant collaborations to enhance its service offerings and market reach. Notably, the firm partnered with BeltLine, Inc. for the Westside Segment 4 project, integrating resilient materials and construction methods into the design program.

Operational Insights

Alta's strategic considerations include maintaining a competitive edge through innovation, fostering strong client relationships, and expanding its presence in key markets. The firm's commitment to sustainability and community engagement serves as a distinct competitive advantage.

Strategic Opportunities and Future Directions

Looking ahead, Alta aims to leverage its expertise to address emerging challenges in urban mobility, expand its portfolio of projects, and strengthen partnerships that align with its mission of creating active, healthy communities.