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Altana Ag


ALTANA AG Market Research Report



Company Overview



ALTANA AG is a German chemical company with its headquarters in Wesel. It is known for developing and manufacturing high-quality, innovative specialty chemical products. The company operates through four key divisions: BYK, ECKART, ELANTAS, and ACTEGA. These divisions are renowned for setting global standards in their respective markets. ALTANA AG emphasizes innovation, sustainability, and motivation, which align with its business ethos to develop technologies that enhance everyday life.

Financial Performance



ALTANA AG posted sales revenue of approximately €2.7 billion, consolidating its position as one of the most innovative and profitable specialty chemical companies worldwide. Despite experiencing a 9% decline in sales in 2023, with sales totaling €2,742 million compared to €3,021 million the previous year, the company invests heavily in research and development, consistently dedicating around 7% of its sales to R&D efforts to foster innovation.

Historical Context



Established in 1947, ALTANA AG has grown into a leading supplier of wire enamels across Europe. The company witnessed a significant transformation in 2005, merging with Beck Electrical Insulation. ALTANA's origins can be traced back to 1873 with Dr. Heinrich Byk's chemical production, and it became part of the Quandt Group in 1941 under Dr. Günther Quandt.

Global Presence



With a significant global footprint, ALTANA AG operates across 64 production sites and 68 service and research locations in 26 countries. This wide-reaching presence ensures support for its diverse industry applications and enhances its global market impact.

Management and Leadership



ALTANA AG's leadership team is spearheaded by Martin Babilas, the Chief Executive Officer since 2016, known for steering strategic development and innovation. Petra Severit, serving as Chief Technology Officer since 2018, brings a wealth of knowledge in global research and technology development. Carina Meier-Hedde, the Chief Human Resources Officer since 2021, contributes her extensive expertise in human resources and organizational performance.

Strategic Initiatives



ALTANA AG commits to sustainability through innovative product offerings and seeks to expand its business scope through strategic acquisitions and investments as reflected in its 2023 initiatives. These efforts aim to enhance its financial flexibility and leverage future growth opportunities amidst economic challenges.

Competitor Profile



In the dynamic specialty chemicals industry, ALTANA AG faces competition from several major players, including:

1. BASF SE
  • Headquarters: Germany

  • Employees: 111,422

  • Revenue: $74.5 billion

  • A public entity and the largest chemical producer worldwide, BASF SE boasts an extensive portfolio across chemicals, plastics, and performance products, excelling in sustainable solutions.


2. PPG Industries Inc.
  • Headquarters: United States

  • Employees: 53,000

  • Revenue: $18.2 billion

  • A leading player in paints, coatings, and specialty materials, PPG Industries has a strong presence in aerospace and industrial markets, focusing on performance and industrial coatings.


3. Akzo Nobel NV
  • Headquarters: Netherlands

  • Employees: 35,700

  • Revenue: $11.5 billion

  • This public entity specializes in paints and coatings with a strong emphasis on sustainability and innovation, impacting over 150 countries globally.


4. Huntsman Corp
  • Headquarters: United States

  • Employees: 6,000

  • Revenue: $6.1 billion

  • Huntsman Corporation excels in differentiated and specialty chemicals, serving a broad spectrum of industrial and consumer markets.


Market Position and Strategy



ALTANA AG operates in a competitive framework with significant market presence from established competitors. Its strategic focus on innovation and customer-centric solutions differentiates it from its peers. By leveraging technological capabilities and targeting niche markets, ALTANA AG maintains its competitive edge. Continuous tracking of competitors' advancements, particularly in technology and sustainability, remains crucial.

Actionable Insights



  • Innovation Focus: Intensifying investment in R&D is crucial for creating new products and improving existing ones to stay ahead of competitors like BASF SE with strong innovation pipelines.

  • Sustainability Initiatives: Aligning with peers such as Akzo Nobel that prioritize sustainability can meet regulatory demands and cater to evolving consumer preferences.

  • Market Expansion: Entry into new geographical markets or industries may counterbalance the reach of competitors like PPG Industries, which boasts a versatile global presence.

  • Collaborative Ventures: Engaging in strategic partnerships, akin to BASF's joint initiatives, could grant ALTANA AG opportunities in areas such as renewable energy and recycling processes.


By focusing on these strategic areas, ALTANA AG can fortify its market position and adeptly navigate competitive pressures from other major industry players.