Market Research Report: Alterra Mountain Company
Company Overview
- Name: Alterra Mountain Company
- Mission: Committed to curating a family of destinations, Alterra Mountain Company offers a range of recreation, hospitality, real-estate development, food and beverage, and retail businesses.
- Founded: Specific founding details not provided.
- Founders: Specific information on founders not provided.
- Key People:
- Jared Smith, President & CEO
- Headquarters: 3501 Wazee St #400, Denver, CO 80216
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Alterra Mountain Company is known for owning and operating 19 iconic year-round resorts and for the Ikon Pass, offering access to over 50 mountain destinations worldwide. They are renowned for their significant skiable terrain and heli-ski lodges.
Products
Ikon Pass
- Description: The Ikon Pass offers access to a community of mountain destinations across multiple continents including North America, Europe, Australia, New Zealand, and Japan.
- Key Features:
- Access to 50+ destinations globally.
- Offers variety in ski areas to cater to different skill levels and preferences.
Recent Developments
Recent Acquisitions
- Arapahoe Basin Acquisition:
- Date: November 19, 2024
- Details: Alterra Mountain Company expanded its portfolio by acquiring Arapahoe Basin in Colorado, known for its legendary terrain and laid-back culture.
Initiatives and Collaborations
- Social Responsibility:
- Ongoing initiatives in diversity, equity, inclusion, mental well-being, and climate action.
- Partnerships:
- Share Winter Foundation: A partnership aimed at increasing the diversity of winter sports participants.
- Protect Our Winters (POW): Collaboration focused on positive climate action.
Recent Investments and Infrastructure Developments
- $344 Million Investment: Significant improvements across various North American destinations focusing on expanding terrain and improving guest experiences.
- Palisades Tahoe, CA:
- New $65 million Base to Base Gondola opened in December 2022.
- Steamboat, CO:
- Continuing "Full Steam Ahead" transformation including a new Wild Blue Gondola.
- Crystal Mountain, WA:
- $100 million investment over five years for infrastructure and service advancements.
- Mammoth Mountain, CA:
- Upgrades to key lifts and Woolly’s Adventure Summit for year-round activities.
- Deer Valley, UT:
- New Burns Express chairlift and the planning of Snow Park Village enhancements.
Climate and Social Responsibility
- 2030 Commitments:
- Aim to reduce carbon emissions by more than 50% and achieve carbon neutrality.
- Committed to using 100% renewable energy.
- Mountain Collaborative for Climate Action: A founding initiative with other major ski resort companies to tackle sustainability challenges collectively.
This report outlines the available information on Alterra Mountain Company, highlighting their commitment to providing unique mountain experiences while focusing on sustainable practices and community engagement.