Company Research Report: Amanita Marketing

Company Overview

Name and Mission

• Name: Amanita Marketing

• Mission: Deliver high performance and creativity akin to the natural perfection of Amanita mushrooms, creating a healthy environment for collaborative and creative exchanges to deliver beauty and magic to clients' brands.

Founding Details

• Founded: Amanita Marketing is a spin-off from Cartola - Agência de Conteúdo, which was created in 2009. Amanita is positioned as a new company with extensive market experience.

Key People

• Founder & CEO: Sebastião Ribeiro

• COO: Rafael Santos

• Director of Media and Performance: Walter Trindade

• Creative Director: Pablo Sotomayor

• Head of Content: Michele Rocha

• Head of Client Services: Fernanda Machado

Headquarters

• Location: Avª Osvaldo Aranha 1022, Porto Alegre, Rio Grande do Sul, Brazil

Number of Employees

• Employees: 11-50

Revenue

• Revenue: No information is available

Known For

• Amanita Marketing is known for being a full-service communication agency with expertise in strategic communication, digital marketing, branding, and performance. The company has managed approximately R$ 2 million in digital media investments over the past 12 months.

Products and Services

Product Offerings

• Branding and Naming: Development of strategic brand identities and naming to connect businesses with their target audiences.

• Social Media Management: Comprehensive services including planning, posting, monitoring, and community management across social media platforms.

• Digital Ads and Performance: Expertise in media buying, performance strategies, and digital advertising to maximize return on investment.

• Automation and Inbound Marketing: Integration of automated marketing tools to streamline lead generation and customer engagement.

• Creative Planning and Campaigns: Creative campaigns for both online and offline channels are meticulously planned to ensure brand coherence and impact.

• Editorial Content: Produces editorial content under the "Amablog" brand utilizing Cartola’s content heritage.

Key Features

• Innovation in Advertising: Adaptation to market trends such as influencer marketing and advanced metrics for performance evaluation.

• Full-Service Offering: Ability to provide a wide range of marketing services under one roof.

• Strategic Insights: Focus on strategy and performance to help clients make informed decisions about digital media.

Recent Developments

New Initiatives and Partnerships

• New Partnership: The company recently integrated Walter Trindade as a new partner, enhancing the Media and Performance segment with expertise in media strategies.

• Service Expansion: Focused on creating new services to aid clients in strategic decision-making concerning digital media attribution and performance.

Product Developments

• None specified: New product developments were not specified; however, there is an ongoing expansion of services to include strategic decision support in digital media.

New Features and Partnerships

• No information on specific new features, but there is a noted emphasis on enhancing media performance strategies and client services.

• Partnerships: Collaborations with significant clients such as Termolar, SUPRA, and Swiss Education Group, enhancing digital presence and brand strategies.

This detailed report focuses explicitly on the data provided and refrains from additional commentary outside the specific details about Amanita Marketing. Where data was not available, fields have been marked accordingly.