Company Research Report: AMASS Brands Group

Company Overview

• Name: AMASS Brands Group

• Mission: AMASS is a beverage innovation platform and holding company building the next generation of better-for-you beverage brands through thoughtful innovation, using clean ingredients and processes.

• Founder(s): No information is available.

• Key People: No information is available.

• Headquarters: 927 S. Santa Fe Ave, Los Angeles, CA 90021

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: AMASS Brands Group is known for developing innovative beverage brands with a focus on natural, organic, and sugar-free options, including plant-based botanicals, mushrooms, adaptogens, no and low spirits, and clean-label products.

Products

AMASS Botanics

• Description: Premium botanics crafted for modern life. They offer a portfolio that combines flavor with a wellness approach, creating spirits that go beyond traditional categories.

• Key Features: Distinctive wellness ingredients, direct-to-consumer products with unique botanical ingredients.

GEM & BOLT Mezcal

• Description: A Mezcal brand born from tradition, art, and ancient practices, known for its sacred, mystical sap.

• Key Features: 100% unadulterated Mezcal, inspired by plant and elixir wisdom, community-focused with a mantra of "Make art, share plant awareness, celebrate, repeat."

De Soi (Partnership with Katy Perry)

• Description: A line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens, made to enjoy with a wellness mindset.

• Key Features: Three expressions – Golden Hour, Champignon Dreams, and Purple Lune, featuring botanicals like blackcurrant, birch, and yuzu with adaptogens such as reishi mushroom and ashwagandha.

Calirosa Tequila

• Description: A tequila aged in red wine barrels, creating a unique flavor profile.

• Key Features: Infusion of red wine notes, diverse taste, aroma, and signature rosa color, crafted by the Real Family with endorsement from Adam Levine and Behati Prinsloo.

Good Twin

• Description: An organic non-alcoholic sparkling beverage from Italy, made from wine grapes.

• Key Features: Emphasizes European folklore's concept of Doppelgängers.

Summer Water

• Description: A rosé wine known for its consistent high ratings and California-grown grapes.

• Key Features: Zero sugar, dry flavor profile with notes of grapefruit, watermelon, and lime zest.

Natural Merchants

• Description: A diverse portfolio of organic and biodynamic wines from around the world.

• Key Features: Wines are vegan, made with organic grapes, sourced from unique terroirs, and distributed widely across the U.S.

ABG Wines

• Description: A digital-first winery focusing on innovative wine brands for contemporary drinkers.

• Key Features: Data-driven curation, partnerships with wholesalers, progressive winemaking techniques.

Body Vodka

• Description: A low-proof vodka with a light and clean taste.

• Key Features: 25% less alcohol, distilled from non-GMO Indiana corn and organic agave nectar, emphasizes a velvety mouthfeel.

Recent Developments

• New Products Launched: Launch of De Soi, a non-alcoholic apéritif line in partnership with Katy Perry, highlighting the use of adaptogens.

• New Features: Continued focus on clean-label and low-alcohol options across various brands.

• Partnerships: De Soi partnership with Katy Perry for establishing the brand in the non-alcoholic beverage market.

• Other Developments: Body Vodka's introduction as a low-proof option catering to mindful drinking.

Conclusion

Amass Brands Group is building an expansive portfolio of diverse beverage brands that align with modern health trends and consumer preferences for clean ingredients and lower alcohol content. From spirits to wines, each product embodies innovative ingredients and production techniques aimed at mindful consumption and enhancing the overall drinking experience.