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Amc Advertising & Marketing Consultants

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AMC Advertising & Marketing Consultants



AMC Advertising & Marketing Consultants (https://amcuae.com/) is an esteemed independent regional advertising agency network with offices in Dubai, Abu Dhabi, Kuwait, Riyadh, Jeddah, and Beirut. Established in 1988, AMC has evolved into a fully integrated communications agency with services spanning above-the-line, below-the-line, and digital advertising.

Services Offered


AMC offers a wide array of services across several key areas:
  • Creative: Print Campaigns, Radio Commercials, Television Commercials, Corporate Videos & Animation, Outdoor Advertising.

  • Media: Digital Media Planning & Buying, Media Strategy & Planning, Media Buying & Booking.

  • Branding: Logo Design, Corporate Identity, Brand Identity Manual, Packaging, Corporate Collaterals.

  • Digital: Google Search & Display, Programmatic Advertising, Website Design & Development, Mobile Apps.

  • PR: Press Release Development & Writing, PR Distribution, Media Invitations, Press Conferences, Media Events, Media Interviews, Crisis Management.

  • Social Media: Content & Creative, Multi-lingual Content Creation, Influencer Management, Paid Media, Video Production, Strategy & Planning, Community Management, Social Listening & Monitoring, Insights & Analytics.

  • Events: Award Ceremonies, Corporate Events, Concerts, Exhibitions, Promotional Activations, Product Launches, Brand Activations, Event Management.


Senior Leadership


1. Pierre Abou Diwan - Founder & CEO
  • Pierre Abou Diwan brings extensive experience in advertising and marketing, and he is instrumental in steering AMC's strategic direction and growth. He has a significant presence across social media platforms and contributes to industry events and discussions.


2. Mark Abou Diwan - Managing Director
  • Mark Abou Diwan oversees the day-to-day operations and strategic initiatives of AMC. He actively engages in promoting the agency's services and often shares updates and insights on platforms like LinkedIn.


3. Fadia Reda - Director (Abu Dhabi)
  • Fadia Reda leads the Abu Dhabi office and plays a crucial role in client engagement and service delivery in that region. Her expertise spans marketing, communications, and public relations.


4. Rabih Al Atat - Manager (Abu Dhabi)
  • Rabih Al Atat manages operations and client relationships in the Abu Dhabi office. He is involved in handling significant media campaigns and ensures the successful execution of projects.


Achievements & Recognitions


  • Google Certified Partner Agency: Recognized by Google as a partner agency, enabling them to offer robust Google AdWords support.

  • Silver Jubilee Certificate from DED: Awarded by the Dubai Government's Department of Economic Development for 30 years of commitment to commercial laws and regulations.

  • Top 10 Print & Outdoor Campaigns: AMC's campaigns have secured positions in the top rankings by Campaign Middle East.

  • UN Global Compact: One of the pioneering DMCC member companies to join this initiative, emphasizing their commitment to corporate sustainability.

  • Certificate of Appreciation from Central Bank of the U.A.E.: Received for contributions towards the institutional goals in 2018.


Business Philosophy


AMC believes in the power of creative thinking that shapes the future of brands. Their holistic approach combines innovative strategies, advanced digital techniques, and deep media insights to deliver impactful communication and brand building.

Contact Information


  • New Business: enquiry@amcuae.com

  • Careers: careers@amcuae.com


Competitor Profiling for AMC Advertising & Marketing Consultants



Key Competitors


AMC's main competitors include:

1. Accenture
2. Bain & Company
3. McKinsey & Company
4. Deloitte

Detailed Competitor Profiles



1. Accenture


  • Founded: 1989

  • Headquarters: Dublin, Ireland

  • Location Footprint: Offices in over 200 cities across 49 countries.

  • Employees: Approximately 750,000 globally.

  • Industry Focus: Banking, communications, consumer goods, energy, health services.

  • Services: Strategy & consulting, technology, operations, digital marketing, AI and data analytics.


  • Notable Achievements:

  • Serves over 9,000 clients, including Fortune Global 100 and 500 companies.

  • Known for a data-driven approach to consulting services.

  • Strategic partnerships with leading technological firms for innovative solutions.


2. Bain & Company


  • Founded: 1973

  • Headquarters: Boston, MA, USA

  • Location Footprint: Offices in 65 cities across 40 countries.

  • Industry Focus: Automotive, consumer products, financial services, technology, and more.

  • Services: Brand strategy, customer experience, innovation, marketing efficiency.


  • Notable Achievements:

  • Awarded a platinum rating by EcoVadis, placing it in the top 1% for environmental, social, and ethical performance.

  • Leader in defining industry challenges and providing tailored solutions for global clients.


3. McKinsey & Company


  • Founded: 1926

  • Headquarters: New York, NY, USA

  • Location Footprint: Presence in 130+ cities across 65 countries.

  • Industry Focus: Agriculture, healthcare, education, energy, financial services, and others.

  • Services: Management consulting, digital transformation, growth strategy, sustainability consulting.


  • Notable Achievements:

  • Known for a century of consultancy excellence and top-tier client service.

  • Pioneers in integrating cutting-edge technology with strategic business insights.


4. Deloitte


  • Founded: 1845

  • Headquarters: New York, NY, USA

  • Location Footprint: Operations in 150+ countries.

  • Industry Focus: Consumer markets, energy, healthcare, technology, financial services, and more.

  • Services: Financial advisory, business strategy, marketing consulting, analytics.


  • Notable Achievements:

  • Recognized for extensive consulting and professional services over nearly two centuries.

  • Implements innovative solutions tailored to complex business environments.


Analysis and Insights


AMC's competitive landscape is dominated by global consulting powerhouses known for their extensive reach, diverse industry focus, and comprehensive service offerings. Accenture, Bain & Company, McKinsey & Company, and Deloitte each bring unique strengths in strategy development, digital transformation, and client-centric services. AMC’s positioning as a regional leader with strategic city-based offices offers competitive agility and localized expertise against these global giants.

Recommended Actions


  • Strengthen Regional Expertise: Enhance services tailored to the unique dynamics of the Middle Eastern market.

  • Invest in Technology and Analytics: Implement advanced data analytics and digital tools to offer cutting-edge marketing solutions.

  • Client-Centric Customizations: Focus on highly personalized marketing strategies to cater to local businesses and multinational companies’ regional needs.

  • Strategic Partnerships: Collaborate with technology firms and innovators to augment service offerings and drive regional growth.