American Academy of Dermatology (AAD) Company Profile

Background

Founded in 1938, the American Academy of Dermatology (AAD) is a non-profit professional organization dedicated to advancing the diagnosis and treatment of skin, hair, and nail conditions. With over 20,500 members, it stands as the largest and most influential dermatologic association in the United States. The AAD's mission encompasses promoting leadership in dermatology and excellence in patient care through education, research, and advocacy. Its vision is to be the foremost authority in dermatology, setting high standards in clinical practice and fostering advancements in the field.

Key Strategic Focus

The AAD's strategic objectives include:

Education and Training: Providing comprehensive educational resources and training programs for dermatologists to ensure the highest standards of patient care.

Research Advancement: Supporting and disseminating cutting-edge research to drive innovation in dermatologic treatments and therapies.

Advocacy: Engaging in policy development and advocacy to influence healthcare legislation and promote the interests of dermatology professionals and patients.

Public Awareness: Educating the public on skin health, disease prevention, and the importance of dermatologic care.

Financials and Funding

As a 501(c)(3) organization, the AAD operates primarily through membership dues, educational program fees, publication revenues, and grants. In 2022, the AAD reported revenues of approximately $38.2 million and expenses totaling around $45.1 million. The organization strategically allocates its funds to support educational initiatives, research grants, public health campaigns, and advocacy efforts.

Pipeline Development

The AAD continually develops and updates clinical guidelines, educational materials, and public health programs. Notable initiatives include:

DataDerm™: Launched in 2016, DataDerm™ is the AAD's clinical data registry, amassing data from over 14.2 million unique patients and 53.5 million patient visits as of December 31, 2022. This registry aids in quality improvement, research, and policy development.

Clinical Guidelines: The AAD regularly publishes evidence-based guidelines on various dermatologic conditions, ensuring practitioners have access to the latest standards of care.

Technological Platform and Innovation

The AAD leverages several technological platforms to enhance its services:

DataDerm™: A robust clinical data registry that collects real-world data to inform clinical practice and research.

Journal of the American Academy of Dermatology (JAAD): Established in 1979, JAAD is a monthly peer-reviewed medical journal with an impact factor of 11.527 as of 2020, serving as a primary source for dermatologic research and advancements.

Educational Platforms: The AAD offers online learning modules, webinars, and virtual conferences to facilitate continuous education for its members.

Leadership Team

The AAD's leadership comprises experienced professionals dedicated to advancing dermatology:

President: Susan C. Taylor, MD, FAAD

Executive Director: Elizabeth K. Usher, MBA

These leaders bring extensive experience in dermatology and organizational management, guiding the AAD's strategic initiatives and operations.

Leadership Changes

In recent years, the AAD has seen leadership transitions to continue its mission effectively. Notably, Dr. Susan C. Taylor assumed the presidency, bringing her expertise to the forefront of the organization's initiatives.

Competitor Profile

Market Insights and Dynamics

The dermatology field is characterized by a growing demand for specialized care, driven by increasing awareness of skin health and advancements in treatment options. Professional organizations play a crucial role in setting standards, providing education, and advocating for the specialty.

Competitor Analysis

Key organizations in the dermatology sector include:

American Board of Dermatology (ABD): Established in 1932, the ABD certifies physicians in dermatology, dermatopathology, and pediatric dermatology, ensuring high standards of professional competence.

British Association of Dermatologists (BAD): Founded in 1920, the BAD focuses on the practice, teaching, training, and research of dermatology in the UK, publishing the British Journal of Dermatology and organizing annual conferences.

These organizations contribute to the global advancement of dermatology through certification, education, and research initiatives.

Strategic Collaborations and Partnerships

The AAD actively engages in partnerships to enhance its impact:

Galderma: In 2013, the AAD partnered with Galderma to establish the Translational Biotechnology Fellowship, offering dermatologists opportunities in drug development and translational medical research.

OM1: Collaborating with data analytics firm OM1, the AAD has enhanced DataDerm™, improving data collection and analysis capabilities to support research and quality improvement.

Operational Insights

The AAD's strategic initiatives focus on:

Educational Excellence: Providing comprehensive resources and training to ensure dermatologists are equipped with the latest knowledge and skills.

Research Support: Facilitating research through data registries and funding opportunities to drive innovation in dermatologic care.

Advocacy Efforts: Engaging in policy development and advocacy to influence healthcare legislation and promote the interests of dermatology professionals and patients.