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american-emergency-products-texas,-llc

lightning_bolt Market Research

Company Overview


American Emergency Products Texas, LLC, a subsidiary of Soncell North America, is a leading provider of turnkey emergency vehicle solutions, recognized as the largest up-fitter in the Southwestern United States. Based in Midland, Texas, the company caters to a diverse clientele including law enforcement, fire and rescue, utility, and military agencies, standing out as an industry leader committed to high-quality emergency vehicle solutions.

Key Operations and Services


Operating from five facilities, American Emergency Products Texas, LLC produces over 2,500 vehicles annually. Their comprehensive service portfolio includes:

  • Emergency Lighting Sales/Installations

  • Installation Repairs

  • Command Vehicles

  • Computer Sales/Installations

  • Admin Vehicles

  • Bid Spec Consulting


These services underscore the company’s role as a one-stop provider for emergency vehicle needs, emphasizing innovation and comprehensive service delivery.

Executive and Regional Team


  • Adam Serr, Director of Sales: Leads the sales strategy with extensive knowledge in vehicle mechanics and product innovation.

  • Ryan Hopkins, Territory Sales Consultant: Focuses on serving the West Texas and Permian Basin areas.

  • JD Zuni, Operations Manager: Ensures efficient production and service delivery across Texas.


Parent Company: Soncell North America


American Emergency Products Texas, LLC is part of Soncell North America, which is under Bowmer and Kirkland. Key executives at Soncell North America include:
  • Kevin McDonald, Chairman

  • Luisa Nechodom, Chief Financial Officer

  • Pete Rumschlag, Director of Operations

  • Michael Platt, Controller


Contact Information


For inquiries and customer support, the company can be contacted at their toll-free number 1-833-701-1930. They are located at 1110 South FM 1788, Unit 70, Midland, TX 79706. Further information and services can be accessed through their [website](https://www.american-emergency-products.com/).

Competitor Profiling


American Emergency Products Texas, LLC faces competition from prominent players in the emergency vehicle equipment market, including:

  • Cliffside Body Corp: Provides commercial and residential truck bodies and equipment, including snow and ice equipment and lift gates, based in Fairview, NJ.


  • Code 3, Inc.: Specializes in lighting and sound-based warning products for emergency response vehicles, with an approximate revenue of $74.2 million, located in St. Louis, Missouri.


  • Emergency Lighting: Focuses on the production of lighting fixtures and equipment for emergency vehicles.


Strategic Positioning


American Emergency Products Texas holds a strategic advantage as a master distributor for nearly every manufacturer in the emergency response vehicle sector. This broad array of products and services allows AEP to effectively meet diverse customer needs, reinforcing its market leadership.

Market Insights


The competitive nature of the market suggests that American Emergency Products is well-positioned for potential growth opportunities. By leveraging its high-capacity production and strategic partnerships, AEP can continue to enhance its market share against competitors like Cliffside Body Corp and Code 3, Inc.
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