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American Foundation for Suicide Prevention (AFSP) Market Research Report



Background



Overview

The American Foundation for Suicide Prevention (AFSP) is a voluntary health organization established in 1987, dedicated to saving lives and bringing hope to those affected by suicide. Headquartered in New York City, with a public policy office in Washington, D.C., AFSP operates local chapters across all 50 states and Puerto Rico, engaging in research, education, and advocacy to combat suicide.

Mission and Vision

AFSP's mission is to save lives and bring hope to those affected by suicide. The organization envisions a world without suicide, achieved through comprehensive strategies encompassing scientific research, public education, policy advocacy, and support for survivors of suicide loss.

Primary Area of Focus and Industry Significance

AFSP focuses on suicide prevention, mental health education, and support for individuals affected by suicide. As a leading nonprofit in this sector, AFSP plays a crucial role in raising awareness, funding research, and influencing policies to reduce suicide rates nationwide.

Key Strategic Focus



Core Objectives

  • Funding Scientific Research: Investing in studies to understand and prevent suicide.

  • Educating the Public: Providing information on mental health and suicide prevention.

  • Advocating for Public Policies: Promoting mental health and suicide prevention policies.

  • Supporting Survivors: Offering resources and community for those affected by suicide.


Specific Areas of Specialization

AFSP specializes in suicide prevention through research funding, public education programs, policy advocacy, and support services for survivors. Notable programs include "Talk Saves Lives," an educational initiative on suicide prevention, and "Out of the Darkness" walks to raise awareness and funds.

Key Technologies Utilized

AFSP employs various technologies to enhance its initiatives, including online platforms for educational programs, virtual support groups, and data analytics tools to assess program effectiveness and inform advocacy efforts.

Primary Markets or Conditions Targeted

AFSP targets individuals at risk of suicide, survivors of suicide loss, mental health professionals, and the general public. The organization addresses conditions such as depression, anxiety, and other mental health disorders that contribute to suicidal ideation.

Financials and Funding



Funding History

AFSP is a 501(c)(3) nonprofit organization, primarily funded through donations, grants, and fundraising events. In fiscal year 2024, AFSP reported revenue of $44.7 million and expenses of $48.9 million, resulting in a net loss of approximately $4.27 million. The organization's net assets stood at $70.2 million.

Total Funds Raised

In 2018, AFSP received $37 million in financial contributions from 700,000 new and returning donors.

Notable Investors

As a nonprofit, AFSP does not have investors but relies on individual donors, corporate sponsors, and grants from foundations and government agencies to fund its operations.

Intended Utilization of Capital

Funds are allocated towards program services, research initiatives, public education campaigns, policy advocacy, and support services for survivors of suicide loss. In fiscal year 2024, executive compensation accounted for 5.8% of total expenses, and other salaries and wages comprised 29.0%.

Pipeline Development



As a nonprofit organization, AFSP does not have a product pipeline. Instead, it focuses on developing and implementing programs and initiatives aimed at suicide prevention, mental health education, and support for those affected by suicide.

Technological Platform and Innovation



Proprietary Technologies

AFSP utilizes proprietary online platforms for educational programs, virtual support groups, and data collection tools to assess program effectiveness.

Significant Scientific Methods

The organization employs evidence-based approaches in its research and educational programs, utilizing data analytics to inform strategies and measure impact.

Leadership Team



Key Executives

  • Robert Gebbia: Chief Executive Officer. Under his leadership, AFSP has expanded its reach and impact in suicide prevention efforts.

  • Christine Moutier, M.D.: Chief Medical Officer. Dr. Moutier oversees the organization's medical and scientific initiatives, ensuring they are grounded in current research and best practices.

  • John Madigan: Senior Vice President and Chief Public Policy Officer. Madigan leads AFSP's advocacy efforts, working to influence public policies related to mental health and suicide prevention.

  • Renee Cruz: Vice President, Project 2025. Cruz is responsible for leading Project 2025, an initiative aimed at reducing the suicide rate in the U.S. by 20% by the year 2025.

  • Natasha King: Executive Vice President and Chief People, Culture, and Diversity Officer. King oversees human resources, organizational culture, and diversity initiatives within AFSP.

  • Victor Armstrong: Vice President for Health Equity and Engagement. Armstrong leads efforts to ensure AFSP's programs and services are accessible and equitable for all communities.

  • Long Dang: Vice President, Information Technology. Dang manages AFSP's technological infrastructure, supporting the organization's digital initiatives.

  • Janice Aeppli: Senior Vice President, Chapter Operations. Aeppli oversees the operations of AFSP's local chapters, ensuring they effectively implement the organization's mission at the community level.

  • Jill Harkavy-Friedman: Vice President, Research. Harkavy-Friedman leads AFSP's research initiatives, focusing on advancing the understanding of suicide and effective prevention strategies.

  • Melanie Varady: Vice President, Northeastern Division. Varady manages AFSP's programs and initiatives in the Northeastern United States.


Competitor Profile



Market Insights and Dynamics

The nonprofit sector focused on mental health and suicide prevention is growing, with increasing awareness and funding. Organizations like AFSP are pivotal in addressing the rising concerns over mental health and suicide rates.

Competitor Analysis

AFSP's primary competitors include other mental health and suicide prevention organizations such as the American Association of Suicidology, the Trevor Project, and the National Suicide Prevention Lifeline. These organizations also engage in research, education, and advocacy to prevent suicide and support affected individuals.

Strategic Collaborations and Partnerships

AFSP collaborates with various organizations to enhance its impact, including partnerships with corporations that support AFSP's programs nationwide.

Operational Insights

AFSP differentiates itself through its comprehensive approach, combining research funding, public education, policy advocacy, and support services. Its extensive network of local chapters enables tailored community engagement and support.

Strategic Opportunities and Future Directions

AFSP's Project 2025 initiative aims to reduce the suicide rate in the U.S. by 20% by 2025, presenting a significant opportunity for impact. The organization continues to expand its programs and partnerships to address emerging challenges in suicide prevention and mental health.

Contact Information



  • Official Website: afsp.org


  • Social Media Profiles:

  • Facebook: facebook.com/afspnational

  • Twitter: twitter.com/afspnational

  • Instagram: instagram.com/afspnational

  • YouTube: youtube.com/user/afspnational


  • Headquarters Location: New York, NY

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