American Security Force: Company Profile
Background
Overview
Established in 1999, American Security Force is a leading provider of specialized security solutions headquartered in Commerce, California. The company is dedicated to safeguarding clients' assets through a comprehensive range of security services, including on-site guards, mobile surveillance trailers, and remote drone monitoring systems.
Mission and Vision
American Security Force's mission is to provide proactive security solutions by leveraging cutting-edge smart technology and tailored services, allowing clients to focus on their core business with confidence. Their vision is to be the world's most trusted services partner, consistently exceeding client expectations and maintaining the highest standards of professionalism and integrity.
Industry Significance
With over 25 years in the security industry, American Security Force has established itself as a trusted partner for businesses of all sizes, offering customized security solutions that address unique client needs across various sectors.
Key Strategic Focus
Core Objectives
American Security Force aims to deliver exceptional security services by employing highly skilled, licensed security guards adept at de-escalation and situation management. The company focuses on protecting employees, patrons, and property through tailored security solutions, comprehensive 24-hour protection, and detailed reporting on security patrols.
Areas of Specialization
The company specializes in providing security services to various industries, including construction sites, retail locations, schools, industrial plants, and special event venues. Their services encompass armed and unarmed standing guards, parking enforcement, fire watch, and customized security programs addressing site-specific vulnerabilities and industry compliance needs.
Key Technologies Utilized
American Security Force integrates advanced technologies such as mobile surveillance trailers, sentinel surveillance units, and surveillance drones to enhance security measures. These technologies provide rapid deployment, live HD video streaming, intelligent tracking, and autonomous monitoring capabilities.
Primary Markets Targeted
The company primarily serves clients in Southern California, including Los Angeles, San Bernardino, Riverside, and Orange County. Their services cater to a diverse range of sectors, including construction, retail, education, industrial manufacturing, and hospitality.
Financials and Funding
Funding History
American Security Force is a privately held company and has not publicly disclosed specific funding details. The company has been operating for over 25 years, indicating a stable financial foundation.
Financial Performance
The company has an estimated annual revenue of approximately $5.3 million, with an estimated revenue per employee of $139,200. Over the past year, American Security Force expanded its team size by 6%, indicating growth and increased demand for its services.
Pipeline Development
As a security services provider, American Security Force does not have a traditional product pipeline. Instead, the company focuses on continuously enhancing its service offerings and integrating new technologies to meet evolving security challenges. This includes the development and deployment of advanced surveillance systems, mobile security units, and remote monitoring solutions.
Technological Platform and Innovation
Proprietary Technologies
American Security Force utilizes proprietary technologies such as mobile surveillance trailers, sentinel surveillance units, and surveillance drones to provide comprehensive security solutions. These technologies offer rapid deployment, live HD video streaming, intelligent tracking, and autonomous monitoring capabilities.
Significant Scientific Methods
The company employs advanced surveillance techniques, including 360-degree monitoring, thermal imaging, and real-time alerts, to enhance security measures. These methods are integrated into their technological platforms to provide effective and efficient security solutions.
Leadership Team
Albert Williams – President and Founder
Albert Williams leads American Security Force with over 30 years of industry expertise. His leadership drives innovation across all ASF companies, delivering integrated solutions tailored to complex client needs.
Monica Hernandez – Chief Operating Officer
As COO, Monica Hernandez oversees day-to-day operations and long-term growth strategy. With a background in real estate and a sharp eye for analytics, she bridges business and security innovation, leading numerous development initiatives and ensuring excellence in service delivery across all divisions.
Rachel Lessin – Operations Manager
Rachel Lessin supports operational alignment across ASF divisions, bringing insight and consistency to daily workflows and long-term performance planning.
Robert Kalowes – Training Director
An Air Force veteran and retired police lieutenant, Robert Kalowes leads veteran-focused security training with deep experience in law enforcement, outreach, and education.
David Sinfuentes – MST Engineer
David Sinfuentes is an expert in Mobile Surveillance Trailers, ensuring optimal setup, connectivity, and performance for client sites of every size.
Robert Williams – R&D Specialist
Robert Williams supports ASF’s security innovations through R&D, contributing to next-gen solutions including surveillance systems, integrations, and field-ready technology.
Mariana Gutierrez – Marketing & Research Specialist
Mariana Gutierrez strengthens ASF’s communications with expert content, trend analysis, and field-specific insights.
Bryan Lopez – HR Representative
Bryan Lopez is an HR specialist with over 10 years of experience in talent acquisition, compliance, and workforce development in the security industry.
Steve Johnson – Sales & Insights Manager
Steve Johnson leads sales strategy and intelligence at ASF, combining over 20 years of security expertise with technical insight and site analysis.
Oscar Leon – R&D & Drone Engineer
Oscar Leon designs and tests ASF’s autonomous drones, ensuring seamless flight paths, reliable hardware, and smart security integration.
Competitor Profile
Market Insights and Dynamics
The security services industry is characterized by a diverse range of providers offering various solutions, from traditional on-site guards to advanced technological integrations. The market is experiencing growth due to increasing security concerns across different sectors, including retail, construction, education, and industrial manufacturing.
Competitor Analysis
Key competitors in the security services industry include:
- Digital Watchdog: Estimated annual revenue of $18.3 million with 105 employees.
- Turner Security: Estimated annual revenue of $7 million with 50 employees.
- Western Limited: Estimated annual revenue of $1.8 million with 17 employees.
- Inter-Con Security: Estimated annual revenue of $1.055 billion with 4,331 employees.
- Matson Alarm: Estimated annual revenue of $6 million with 43 employees.
- Reel Security: Estimated annual revenue of $44 million with 230 employees.
- Wilson Security: Estimated annual revenue of $0.3 million with 3 employees.
- Bolide Technology: Estimated annual revenue of $8.6 million with 55 employees.
- Security Industries: Estimated annual revenue of $694.3 million with 2,850 employees.
- Sentry Alarm Systems: Estimated annual revenue of $8.1 million with 52 employees.
These competitors vary in size, service offerings, and market focus, contributing to a dynamic and competitive landscape in the security services industry.
Strategic Collaborations and Partnerships
American Security Force collaborates with various industry partners to enhance its service offerings and technological capabilities. These partnerships enable the company to provide comprehensive security solutions tailored to the unique needs of each client.
Operational Insights
In comparison to major competitors, American Security Force maintains a focused operational approach, emphasizing personalized service and technological integration. This strategy allows the company to offer customized security solutions that address specific client needs, differentiating it from larger, more generalized service providers.
Strategic Opportunities and Future Directions
American Security Force is well-positioned to expand its market presence by leveraging its expertise in integrating advanced technologies with traditional security services.
