American Society for Engineering Education (ASEE) Company Profile

Background

Founded in 1893, the American Society for Engineering Education (ASEE) is a nonprofit organization dedicated to advancing education in engineering and engineering technology. ASEE's mission encompasses promoting excellence in instruction, research, public service, and practice; exercising worldwide leadership; fostering the technological education of society; and providing quality products and services to its members.

Key Strategic Focus

ASEE's strategic objectives include:

• Promoting Excellence in Engineering Education: Through initiatives that enhance professional opportunities for engineering faculty and support increased student enrollments in engineering and engineering technology programs.

• Global Leadership: Exercising leadership in engineering education on a global scale.

• Technological Education: Fostering the technological education of society by providing quality products and services to members.

• Communication and Collaboration: Facilitating communication and collaboration among corporations, government agencies, and educational institutions to advance engineering education.

Financials and Funding

As of the fiscal year ending September 2023, ASEE reported:

• Revenue: $30.6 million

• Expenses: $26.6 million

• Net Income: $4.08 million

• Total Assets: $11.9 million

• Total Liabilities: $6.32 million

• Net Assets: $5.56 million

Notable sources of revenue include:

• Contributions: $25.99 million (84.8% of total revenue)

• Program Services: $4.05 million (13.2%)

• Investment Income: $332,917 (1.1%)

• Royalties: $131,407 (0.4%)

• Other Revenue: $132,088 (0.4%)

Technological Platform and Innovation

ASEE leverages various technological platforms to support its mission, including:

• Blockchain: Ensuring secure and transparent transactions.

• Content Management Systems (CMS): Managing digital content effectively.

• Vue.js: Enhancing user interface development.

• Ubuntu: Utilizing open-source operating systems for robust performance.

• Miro: Facilitating collaborative online whiteboarding sessions.

Leadership Team

• Jacquelin El Sayed: Executive Director

• Background: Appointed as Executive Director in 2023, Dr. El Sayed has a distinguished career in engineering education and leadership.

• Role: Oversees ASEE's strategic direction and operations.

• Patricia Greenawalt: Chief Operating Officer

• Background: Brings extensive experience in organizational management and operations.

• Role: Manages ASEE's daily operations and administrative functions.

• Joseph Roy: Chief Information Officer

• Background: Experienced in information technology and data management.

• Role: Leads ASEE's IT strategy and infrastructure.

Leadership Changes

In 2023, Dr. Jacquelin El Sayed succeeded Norman L. Fortenberry as Executive Director. Dr. Fortenberry had served in this role since 2011, contributing significantly to ASEE's growth and influence in engineering education.

Competitor Profile

Market Insights and Dynamics

The engineering education sector is characterized by a focus on promoting excellence in instruction, research, and public service. Organizations in this space aim to foster technological education and provide quality products and services to their members.

Competitor Analysis

• Society of Women Engineers (SWE)

• Focus: Advocates for women in engineering and technology fields.

• Key Achievements: Over 47,000 members globally; offers scholarships and professional development programs.

• European Society for Engineering Education (SEFI)

• Focus: Promotes information exchange and cooperation in engineering education across Europe.

• Key Achievements: Over 300 members in 40 countries; awards the Leonardo da Vinci Medal for contributions to engineering education.

• Accreditation Board for Engineering and Technology (ABET)

• Focus: Accredits post-secondary programs in engineering and technology.

• Key Achievements: Accredited 4,674 programs across 920 organizations in 42 countries as of 2023.

• National Society of Professional Engineers (NSPE)

• Focus: Represents licensed professional engineers in the U.S.

• Key Achievements: Founded in 1934; advocates for the engineering profession and offers professional development resources.

• National Academy of Engineering (NAE)

• Focus: Operates engineering programs aimed at meeting national needs and recognizes superior achievements of engineers.

• Key Achievements: Part of the National Academies; awards several prestigious engineering prizes.

Strategic Collaborations and Partnerships

ASEE collaborates with various organizations to advance engineering education:

• The Lemelson Foundation: Administers the Engineering for One Planet Mini-Grants Program, integrating sustainability into engineering curricula.

• National Science Foundation (NSF): Manages fellowships and internships, overseeing a portfolio of approximately $80 million annually.

Operational Insights

ASEE's strategic considerations include:

• National Convening: Organizes events such as the Engineering Deans Institute and the Engineering Research Council meeting to bring together key influencers in engineering education.

• Publications: Produces peer-reviewed journals like the Journal of Engineering Education and Advances in Engineering Education, as well as the magazine Prism, focusing on engineering education across disciplines.

• Data Analysis: Provides resources like the Profiles of Engineering and Engineering Technology Colleges book, offering valuable data for media and researchers.

Strategic Opportunities and Future Directions

ASEE aims to:

• Enhance Diversity and Inclusion: Encourage underrepresented groups to pursue studies and careers in engineering and engineering technology.

• Expand Global Reach: Strengthen international collaborations to promote excellence in engineering education worldwide.

• Integrate Sustainability: Continue initiatives like the Engineering for One Planet program to embed sustainability into engineering curricula.

• Leverage Technology: Utilize advanced technologies to improve member services and educational resources.

Contact Information

• Website: [ASEE](https://www.asee.org)

• LinkedIn: [ASEE on LinkedIn](https://www.linkedin.com/company/american-society)