Company-Based Market Research Report

Company Overview

• Name: Amiko & Friends

• Mission: Amiko & Friends is committed to revolutionizing the equestrian sport by offering high-quality riding gear at affordable, wholesale prices, eliminating traditional retail markups.

• Founded: No information available on the founding date or founders.

• Key People: Ina Forssén, Co-Founder and CEO

• Headquarters: No information is available about the headquarters location.

• Number of Employees: No information is available.

• Revenue: No information is available about company revenue.

• Known For: Amiko & Friends is known for their membership-based shopping model that provides top-quality riding gear and apparel at wholesale prices, supporting sustainable production and engaging community involvement.

Products

Amiko & Friends offers a wide range of equestrian and related products categorized primarily for riders, horses, and dogs. Below is an overview of the product categories and specific items:

Riders

• Breeches, Base Layers, Hoodies, Jackets, Riding Leggings, Sweaters, T-shirts & Polos.

• Pomme Fay Breeches – Available in multiple colors such as Black, Cobblestone, Dark Shadow, and White.

• Tommy Hilfiger and Ariat Products – Including jackets, shirts, and riding gear.

• Key Features: Designed for comfort and support, integrating practical features like mobile phone pockets and diverse styling options.

• Accessories

• Belts, Footwear, Gloves, Helmets.

• Back on Track Helmets – Offers protective designs for safety and style.

Horses

• Equipment

• Rugs, Saddle Pads, Bridles and Reins, Bits, and Stirrups.

• Amiko Essential Outdoor Rug and Stable Sheets – Offered in various materials and sizes for different needs.

• PS of Sweden Bridles – Known for premium leather and craftsmanship.

• Grooming & Care

• Brushes, Fly Repellent, Health Care.

• Feed & Nutrition

• Supplements and Hay Bags.

Dogs

• Collars & Leashes, Dog Beds, Grooming Supplies.

• Always Your Friend Products – Offers shampoos, conditioners, and balms.

Brands Offered

• Amiko, Pomme, Ariat, PS of Sweden, Hugo Boss, Tommy Hilfiger, TKEQ, Always Your Friend, and Denjo Dogs.

Recent Developments

• New Products Launched:

• Pomme Fay Breeches: Introduced in various shades.

• Amiko Essential Rugs and Sheets: New entries in indoor and outdoor categories with quality features.

• PS of Sweden GP Bridle: A new addition for advanced horse riding.

• New Features and Partnerships:

• Amiko & Friends has introduced a variety of new products from different high-end brands, focusing on expanding their inventory in diverse categories.

• The company operates a direct-to-consumer model providing considerable savings at member-exclusive prices.

• Miscellaneous:

• A community-centered approach involving customer feedback and engagement is part of Amiko & Friends’ sustainable and inclusive strategy.

• Continuously building their product lines to cater to changing market demands and consumer preferences.

Conclusion

Amiko & Friends stands out by offering a combination of affordability, quality, and community involvement in the equestrian industry through its membership-based wholesale pricing model. They are known for the careful selection of premium products designed to withstand test of time and usage across diverse equestrian activities.