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Social Amp, Inc. was a software development company specializing in web tools that enabled marketers to create personalized social experiences on their websites. Founded in 2009, the company focused on integrating external web pages and products into social networks, particularly through the Open Graph protocol. This integration aimed to enhance user engagement by generating increased page views, driving referral traffic from social networks, and fostering social conversations. Social Amp's clientele included companies from the consumer goods, media, and finance sectors.

In February 2012, Social Amp was acquired by Merkle, a global data-driven performance marketing agency. This acquisition allowed Merkle to expand its capabilities in social media integration and personalized marketing solutions.

As of the acquisition, Social Amp ceased to operate as an independent entity, and its technologies and services were integrated into Merkle's broader suite of offerings.