Company Overview
Ampersand is a leading player in the data-driven TV advertising sales and technology industry, transforming the traditional TV advertising landscape with its innovative AND Platform™. The company offers comprehensive solutions that empower advertisers to achieve precision and scale within a multiscreen TV environment. Ampersand's expansive reach covers over 118 million multiscreen households, complemented by detailed viewership insights for 63 million households across more than 200 designated market areas (DMAs) and over 165 networks throughout all dayparts.
Foundational Vision
Established in 1981 in Boston by Linda and Bob Williams under the name NCC Media, Ampersand aimed to unify cable inventory to simplify advertising purchases in local TV markets. Through the years, this vision evolved, with the company emerging as a key national authority in TV advertising, supported by major stakeholders such as Comcast, Charter, and Cox.
Leadership Team
- Mike Dean, President: He brings over 20 years of experience in media and technology, leading Ampersand's integration of advanced TV advertising strategies and technologies.
- Ethan Heftman, Chief Revenue Officer: With 25 years in advertising, he plays a pivotal role in driving the firm's award-winning local sales team.
- Noga Rosenthal, General Counsel and Chief Privacy Officer: Known for her expertise in privacy and policy, she maintains ethical practices in privacy and data.
- Gerrit Niemeijer, Chief Technology Officer: Oversees the development of Ampersand's advanced advertising platform, enhancing linear and streaming measurement capabilities.
- Patty Keenan, Chief People Officer: Recognized for her leadership, she's known for promoting wellness and fostering strong client relationships.
- Ari Turner, Chief Sales Operations Officer: Manages strategic sales operations to drive streamlined campaign, account, and pricing strategies.
- Curtis Atkisson, Chief Financial Officer: He contributes extensive experience in accounting, finance, and analytics to the company’s financial management.
Additional Key Personnel
- John Doe, Vice President of Sales: With over 10 years at Ampersand, he oversees sales strategy, expands market reach, and drives revenue growth. His leadership has been crucial in aligning sales with product development. His background includes strategic roles in sales and marketing at multinational corporations, backed by an MBA from a leading business school.
Strategic Vision and Achievements
Ampersand is guided by the mantra "Moving TV Forward™", embodying its commitment to advancing the TV advertising landscape. This strategy has garnered industry recognition, such as the "Sales Team of The Year" award.
Financial Position and Growth
Ampersand's robust financial positioning includes substantial funding from AHL Venture Partners and Beyond Capital Ventures, supporting ventures through partnerships, joint ventures, and acquisitions. Under proficient leadership, the company has witnessed steady revenue growth, approximately 15% annually, signaling effective sales strategies and market adaptability.
Technological Initiatives
Ampersand focuses on leveraging advanced measurement tools, providing advertisers with a unified platform that integrates linear and streaming data for optimal audience targeting. The company invests heavily in AI and data analytics to improve operations and customer insights.
Sustainability Goals
Ampersand is committed to environmental responsibility, aiming to reduce its carbon footprint by 20% over the next five years. This aligns with global sustainability objectives and resonates with environmentally-conscious consumers.
Industry Recognition and Partnerships
The company's strategic initiatives have led to numerous awards and industry accolades. Under VP of Sales John Doe's guidance, Ampersand received the "Industry Excellence Award" for two consecutive years. Ampersand has also forged partnerships with major technology providers to enrich its service offerings and enhance solution delivery.
Offices and Culture
Ampersand operates major offices in New York City and Chicago, fostering a culture that emphasizes innovation, precision, and a client-centric approach. The company emphasizes employee well-being, diversity, and continuous professional development, strengthening its position as a leading innovator in the TV advertising sector.
For more information and updates, Ampersand can be reached via their social media profiles and main website: [Ampersand Website](https://www.ampersand.tv)
