Company Research Report: ampliFI Loyalty Solutions
Company Overview
- Name: ampliFI Loyalty Solutions
- Mission: To forge emotional connections between cardholders and their financial institutions through a responsive, integrative loyalty program.
- Founded: No information is available
- Founders: No information is available
- Key People:
- Mike Knoop, CEO
- Joe Fuller, CFO
- Ron Silvia, CRO
- Kevin Sagon, CTO
- Heidi Young, EVP Sales & Business Development
- Headquarters: 1240 E Diehl Rd. STE 400, Naperville, Illinois 60563
- Number of Employees: No information is available
- Revenue: No information is available
- Company Specialty: Known for providing cutting-edge loyalty solutions designed to enhance cardholder engagement and drive financial service growth.
Products
- Real-Time Rewards
- Allows cardholders to receive immediate value during transactions, both at the point-of-sale and post-transaction.
- Key Features: Instant engagement, transactional value reinforcement.
- Merchant-Funded Offers
- Integration with 25,000 national merchants to provide cardholders with valuable offers funded by merchants.
- Key Features: Reduces friction, increases offer utilization.
- ampliFI Management Portal (AMP)
- A dashboard for program management providing real-time visibility and data insights.
- Key Features: Interactive management, data analytics.
- Loyalty Engagement ampliFIcation Platform (LEAP)
- Uses peer benchmarking and trend data to inform loyalty programs.
- Key Features: Identification of growth opportunities, engagement insights.
Recent Developments
- Digital Rewards Wallet Launch
- A new addition to enhance the rewards process by integrating with ampliFI-powered sites to offer high-value rewards.
- Key Features: Boosted rewards, Monthly Mystery Box, Local Bonus Offers.
- Build Your Own Rewards (Set for Q1 2025)
- A personalized feature starting in Q1 2025 allowing cardholders to select their own categories for earning bonus points.
- Key Features: Customized earning potential, alignment with cardholder lifestyle and goals.
- New Partnerships
- LoanPro Partnership: A collaboration to enhance credit card offerings through improved engagement for banks, credit unions, and fintechs. (Announced August 22, 2024)
- GetGo Fuel Stations Inclusion: Expansion of the Fuel With Points network to include GetGo fuel stations.
- Partnerships with Financial Institutions: Collaboration with Sutton Bank, First Bank, and TruWest Credit Union to reinforce loyalty and engagement strategies.
This report provides a comprehensive overview of ampliFI Loyalty Solutions, emphasizing its strategic focus on loyalty engagement through innovative solutions and partnerships.
