Amplify Capital Group

Background

Amplify Capital Group, established in 2020, is a national advisory firm specializing in mergers and acquisitions (M&A) and capital advisory services. The firm's mission is to create wealth for clients by leveraging practical industry experience and expertise in M&A and capital advisory. Amplify Capital Group is headquartered in Scottsdale, Arizona, and operates across the United States.

Key Strategic Focus

Amplify Capital Group's strategic focus encompasses:

Mergers & Acquisitions (M&A): Providing comprehensive advisory services for both sell-side and buy-side transactions, assisting business owners in full exits or strategic partnerships.

Brokerage Services: Offering full-service brokerage for the acquisition and sale of businesses and business-based commercial real estate, with a thorough assessment and evaluation specific to each transaction.

Capital Advisory: Securing debt capital and private equity for privately-owned and sponsor-backed businesses, including debt restructuring, minority equity placement, and REIT financing.

The firm places a significant emphasis on the car wash industry, providing specialized services such as market research, asset selection, value-add initiatives, risk mitigation, deal structuring, asset management, community building, transparency, and exit strategy planning.

Financials and Funding

As of June 2025, Amplify Capital Group reported annual revenue of approximately $1.8 million. The firm operates with a team of around 18 employees. Specific details regarding funding history, recent funding rounds, and notable investors are not publicly disclosed.

Pipeline Development

Amplify Capital Group has successfully completed over $5 billion in transactions, advising on more than 100 business sales with an average transaction size ranging from $50 million to $150 million. The firm's portfolio focuses on Class C to B+ multifamily garden-style properties, typically ranging from 50 to 250 units per property, with equity investments between $1.2 million and $12.8 million.

Technological Platform and Innovation

Amplify Capital Group leverages a meticulous, data-driven approach to identify properties with untapped potential. The firm's strategy includes comprehensive market research, rigorous asset selection criteria, strategic operational initiatives, thorough due diligence, and the use of technology and proven systems for asset management.

Leadership Team

Jeff Pavone, Founding Partner: With over $5 billion in transactions across various industries, Jeff is a seasoned entrepreneur and M&A advisor. He co-founded Law.com and has extensive experience in real estate investment and venture capital.

Chris Jenks, CFA, Partner | CEO: Chris brings over 18 years of experience in quantitative investing, having managed assets exceeding $16 billion. He holds a Bachelor of Science in finance and marketing from DePaul University and is a Chartered Financial Analyst.

Alex Pavone, Partner: With over $2 billion in deals, Alex specializes in driving business growth through strategic financial transactions. His entrepreneurial background includes owning and operating car washes and gas stations.

Bill Koenig, Strategic Advisor - M&A: Bill has over 20 years of senior operating experience in capital markets and risk management, having overseen over $2 billion in financings.

Harris Ho, Vice President: Harris facilitates each step of the M&A process, with experience in consumer, industrial, and healthcare sectors. He holds a Finance degree from Arizona State University.

Brendan Zuieback, Analyst: Brendan holds a Bachelor of Science in Global Politics and Applied Business Data Analytics from Arizona State University and has experience in M&A analysis.

Ben Schouten, Senior Analyst - Financial Planning & Analysis: Ben holds a Bachelor of Science in Aerospace Engineering and an MBA with a focus on Strategic Management & Marketing from the University of Alabama.

Chris Niro, Chief of Staff: Chris has extensive expertise in corporate strategy, transaction management, and client development, with a background in law.

Spencer Cherney, Vice President: Spencer oversees strategic initiatives for business growth and successful exits, with experience in business development and strategic scaling.

Georgina Palmer, Designated Broker & Senior Vice President: Georgina manages business operations, overseeing brokerage, finance, and transaction support teams.

Tejvir Saran, MBA, Vice President: Tejvir collaborates with a diverse clientele, offering tailored solutions, with a background in family-run enterprises and an MBA from the University of Central Florida.

Dylan Price, Associate: Dylan specializes in commercial real estate and business brokering, with a background in civil engineering and project management.

Polly Victoreen, Associate: Polly focuses on communication and organization, with a background in legal studies and politics from the University of California, Santa Cruz.

Gurvir Saran, Analyst: Gurvir creates dynamic marketing materials and supports deal execution, with a Bachelor of Science in Business Administration from Northern Arizona University.

Jessica Kortas, Vice President - Administration: Jessica leverages data insights for strategic decision-making, with expertise in business development and client outreach.

Leona Voltz, Broker: Leona founded Commercial Plus, LLC in 1983 and has extensive experience in business acquisitions and dispositions.

Chris Mueller, Broker | Texas: Chris has over 15 years in the real estate industry, specializing in tenant and business representation.

Leadership Changes

In February 2023, Amplify Capital Group appointed Paul Sigfusson as Head of Capital Solutions. In January 2023, the firm added Dave Hail to its leadership team.

Competitor Profile

Market Insights and Dynamics

The financial services industry, particularly in M&A and capital advisory, is highly competitive and dynamic. The market is characterized by a demand for specialized advisory services, with firms focusing on niche sectors to differentiate themselves.

Competitor Analysis

Amplify Capital Group's competitors include established firms such as Bain Capital Public Equity, Blackstone, Vista Equity Partners, Insight Partners, Advent International, and The Carlyle Group. These firms offer a range of services in private equity, venture capital, and financial advisory, catering to diverse industries and client needs.

Strategic Collaborations and Partnerships

Amplify Capital Group has engaged in significant collaborations, including serving as the exclusive financial advisor to Glint Car Wash in its acquisition by Quick Quack Car Wash. The firm also advised Epic Shine Car Wash in its acquisition by Spotless Brands.

Operational Insights

Amplify Capital Group differentiates itself through a client-first approach, emphasizing process orientation, reliability, deep relationships, creative solutions, and a proactive stance. The firm's focus on the car wash industry and multifamily real estate investments positions it uniquely in the market.

Strategic Opportunities and Future Directions

Amplify Capital Group aims to continue expanding its portfolio in the car wash industry and multifamily real estate sector. The firm seeks to leverage its expertise to identify and capitalize on emerging market opportunities, providing tailored solutions to clients and maximizing value creation.