Company Profile: Amplio Group AS
Background
Amplio Group AS is a Norwegian private equity firm established in 2024 by the former Segulah team. The firm specializes in the Nordic lower mid-market, focusing on Business Services and IT & Technology Services sectors. Amplio Group AS is committed to amplifying opportunities through a systematic and repeatable value creation model, enabling companies to grow and take the next step in their journey. Professionalization and Buy-and-Build are at the core of its strategy, supporting companies pursuing this approach. The firm's investment strategy is centered on sustainability, targeting markets driven by three major themes: 'Sustainable Solutions,' 'Digital Business Efficiency,' and 'Smart Urbanization.'
Key Strategic Focus
Amplio Group AS's strategic focus includes:
- Core Objectives: To invest in and develop companies within the Nordic lower mid-market, emphasizing sustainable growth and value creation.
- Areas of Specialization: Business Services and IT & Technology Services sectors.
- Key Technologies Utilized: While specific technologies are not detailed, the firm's focus on 'Digital Business Efficiency' suggests an emphasis on digital transformation and technological integration.
- Primary Markets Targeted: Nordic countries, particularly Norway, with a focus on companies operating in structurally growing markets.
Financials and Funding
As a private equity firm, Amplio Group AS manages funds, including Amplio I and Segulah V. Specific details regarding total funds raised, recent funding rounds, and notable investors are not publicly disclosed. The firm utilizes its capital to acquire and develop companies within its strategic focus areas, aiming to achieve sustained growth and value creation.
Pipeline Development
Amplio Group AS has been active in expanding its portfolio through strategic acquisitions:
- SELATEK's Acquisition of TSTgruppen: On October 23, 2025, SELATEK, a portfolio company of Amplio Group AS, acquired TSTgruppen, surpassing two billion SEK in revenue.
- Tedge Energy's Acquisition of Berghogens: On September 25, 2025, Tedge Energy, another portfolio company, acquired Berghogens, strengthening its presence in West Sweden.
- SELATEK's Acquisition of Triator Brand- & Säkerhetsteknik: On August 20, 2025, SELATEK expanded its security offering by acquiring Triator Brand- & Säkerhetsteknik and establishing a presence in Växjö.
- SELATEK's Acquisition of Kelmo: On August 15, 2025, SELATEK enhanced its industrial automation offerings by acquiring Kelmo.
Technological Platform and Innovation
While specific proprietary technologies are not detailed, Amplio Group AS's focus on 'Digital Business Efficiency' indicates an emphasis on integrating digital solutions to enhance operational performance and competitiveness.
Leadership Team
The leadership team of Amplio Group AS includes:
- Marcus Planting-Bergloo: Managing Partner
- Percy Calissendorff: Partner and Executive Chairman of the Board
- Håkan Dahlin: Chief Financial Officer
These leaders bring extensive experience in private equity and business development, contributing to the firm's strategic direction and success.
Competitor Profile
- Market Insights and Dynamics: The Nordic private equity market is characterized by a growing interest in sustainable investments and digital transformation. Companies are increasingly seeking partners who can provide capital, expertise, and strategic guidance to navigate these trends.
- Competitor Analysis: Key competitors in the Nordic private equity space include larger firms such as BlackRock, Blackstone Group, and KKR. These firms have a broader global presence and more extensive resources but may lack the specialized focus and local expertise that Amplio Group AS offers in the Nordic lower mid-market.
Strategic Collaborations and Partnerships
Amplio Group AS has demonstrated a strong buy-and-build strategy, consolidating fragmented B2B market verticals through acquisitions. For example, the acquisition of TSTgruppen by SELATEK and the expansion of Tedge Energy through the acquisition of Berghogens illustrate the firm's approach to strengthening its portfolio companies and enhancing their market positions.
Operational Insights
Amplio Group AS's focus on 'Sustainable Solutions,' 'Digital Business Efficiency,' and 'Smart Urbanization' positions it to capitalize on market trends favoring sustainability and digitalization. By targeting companies within these themes, the firm aims to build a portfolio that is both resilient and aligned with future market demands.
Strategic Opportunities and Future Directions
Looking ahead, Amplio Group AS plans to continue its expansion through strategic acquisitions, focusing on companies that align with its investment themes. The firm's emphasis on sustainability and digital transformation provides a solid foundation for identifying and capitalizing on growth opportunities in the Nordic market.
