Amsive - Comprehensive Analysis Report

Summary

Amsive is a data-led performance marketing agency that enhances return on investment (ROI) through customer acquisition, engagement, and communication solutions. The company aims to bring marketing to life by shaping strategy, identifying audiences, developing messaging, and executing omnichannel communications while measuring and analyzing results. Amsive's mission is to challenge the status quo by bringing together bright minds in direct and digital marketing. The company headquarters is in Bolingbrook, IL [founded in 1980].

1. Strategic Focus & Objectives

Core Objectives

Amsive focuses on providing data-centric, omnichannel marketing solutions to improve financial stability for its clients.

Key objectives include audience building and analysis, channel activation, testing, and measurement.

The company aims to combine technology and analytics with audience intelligence and creative strategies to deliver eCommerce solutions.

Specialization Areas

Amsive specializes in audience science, a data-driven approach to identifying and connecting with customers.

The agency leverages its proprietary, multi-sourced agency data platform, Xact™, to provide consumer intelligence and actionable data for performance marketing.

Amsive specializes in combining technology and analytics with audience intelligence and creative strategies to deliver eCommerce solutions.

Target Markets

Amsive serves industries including healthcare, financial services, insurance, retail, consumer goods, education, B2B, and eCommerce.

The agency offers a suite of strategic marketing solutions, including direct mail, digital media, SEO, social media, creative and content, and data intelligence.

Amsive focuses on audience-led strategies to deliver personalized experiences and drive sales across various touchpoints.

2. Financial Overview

Funding History

Amsive has raised $32.2 million in funding over 8 financing rounds.

H.I.G. Capital has invested in Amsive.

Vision, a H.I.G. Capital portfolio company, launched Amsive.

H.I.G. Capital manages over $43 billion of equity capital.

3. Product Pipeline

Key Products/Services

Audience Science®: A data-driven approach to identify and connect with customers, providing segmentation, messaging, and measurement to optimize marketing spend.

Development Stage: Actively utilized

Target Market/Condition: Businesses seeking improved customer engagement

Key Features and Benefits: Data-driven segmentation, optimized marketing spend

Xact™: A multi-sourced agency data platform representing 250 million universal IDs with over 70,000 custom attributes.

Development Stage: Actively utilized

Target Market/Condition: Agencies needing comprehensive consumer data

Key Features and Benefits: Extensive data attributes and universal IDs

4. Technology & Innovation

Technology Stack

Amsive utilizes its proprietary technologies, Audience Science® and Xact™, to drive marketing performance.

The company employs Answer Engine Optimization (AEO) strategies to enhance brands' visibility across AI-driven search experiences.

Amsive leverages Profound, an AI Visibility platform, to gain insights into how large language models (LLMs) understand and display brand content.

5. Leadership & Management

Executive Team

Michael Coppola: Chief Executive Officer, joined Amsive in 2019, became President in 2021, and CEO in 2025.

Ben Aguilar: Chief Financial Officer.

Keith Chadwell: CIO & Executive Vice President of Operations/Technology.

Michael Candullo: Executive Vice President, Digital Operations.

Ray Owens: Executive Vice President, Data & Analytics/Customer Intelligence.

Christine Schoeff: Chief People Officer.

Amy Guido: Senior Vice President, Human Resources.

Bob Nesbit: Senior Vice President of Sales.

Rich Campanaro: SVP Sales & Client Strategy.

Tom Di Domenico: EVP, Digital Strategy & Technology.

Darcy Hoffmann: EVP, Customer Experience.

Kristina Tucker: EVP, Creative Services & Planning & Strategy.

Brian Abbott: SVP, Database Enterprise Architecture.

Jon Cheek: SVP, Operations.

James Connell: SVP, Digital Media.

Lily Ray: Vice President, SEO Strategy & Research.

Inna Zeyger: Vice President, Digital Media.

Bambi Frazier: Sr. Manager, Local SEO & Content.

Alyssa Windle: Director, Media Strategy & Planning.

Chalice Jones: Director, Social + Influencer.

Recent Leadership Changes

On February 1, 2025, Michael Coppola succeeded Brad Moore as Chief Executive Officer.

Brad Moore transitioned to an advisory role after serving as CEO since 2017.

6. Competitive Analysis

Major Competitors

KlientBoost

INFUSE

SmartSites

webdew

WebFX

CIENCE

OpenMoves

Martal Group

Interfaz

Clickable

Leapfrog

Beeline

Scorpion

Genium Creative

Focal Point

Indigoextra

Impact Media

Sosemo

Sociummedia

Brandemix

Anvil Media

Coalition Technologies

SG360°

Mightybytes

Matchnode

7. Market Analysis

Market Overview

Amsive operates in the media and information services industry (B2B).

The company is popular in Business Services, Educational Services, Technology, Telecom, and Information Services, Health Care, and Finance and Insurance Services.

Amsive provides tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers.

8. Strategic Partnerships

Amsive has partnered with Profound, an AI Visibility platform, to enhance its SEO capabilities with Answer Engine Optimization (AEO).

Amsive partners with the University of Tennessee to amplify awareness and enrollment for its digital learning option, Vols Online.

The company works with the American Montessori Society to elevate their digital presence through site replatforming, user experience, and SEO integration.

9. Operational Insights

Amsive focuses on audience-led strategies, leveraging its Audience Science approach to deliver personalized experiences and drive sales across various touchpoints.