AE

Amy & Ella

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Amy & Ella Company Research Report





Company Overview



Name:


Amy & Ella

Mission:


To create beautiful, unique fashion items made from recycled silk blend saris, promoting sustainability and empowering small family businesses in India.

Founded:


No information available on the specific date of foundation.

Founders:


No information available on the founders.

Key People:


  • Linda Coles, Director and 'Chief of Everything Pretty'


Headquarters:


  • Location: Waikato, New Zealand


Number of Employees:


No information available.

Revenue:


No information available.

Known For:


Amy & Ella is known for its sustainable fashion items crafted from recycled saris. The company offers a range of unique, hand-crafted garments and accessories.



Products



Overview


Amy & Ella offers a wide array of fashion items crafted from recycled silk blend saris. The products include skirts, blouses, tops, jackets, kimonos, pants, and various accessories. Each item is handmade and unique due to the use of repurposed sari fabric.

Product & Key Features



Skirts


  • Two Layer Wrap Skirts

  • Description: Available in midi, long, and extra-long sizes, these skirts are reversible, offering two looks in one.

  • Key Features: Adjustable waistband, various lengths, unique designs.


  • One Layer Wrap Skirts

  • Description: Single layer wrap skirts in various lengths and sizes.

  • Key Features: Adjustable waistbands, great for fluctuating waistlines, unique designs.


Tops and Blouses


  • Blouses

  • Description: Made from recycled saris, available in various sleeve styles and sizes.

  • Key Features: Bias cut for a flattering fit, floaty fabrics, unique designs.


  • Batwing Tops

  • Description: Loose-fitting tops with a wing-shaped sleeve, available in multiple sizes.

  • Key Features: Floaty, generous chest fit, unique designs.


  • Cami Tank Tops

  • Description: Slim fit tank tops made from recycled saris.

  • Key Features: Lightweight, slim fit, available in various sizes.


Jackets and Coats


  • Reversible Jackets

  • Description: Kimono-style jackets made from recycled saris, offering two looks in one garment.

  • Key Features: Reversible, matching slim ties, unique designs.


  • Velvet Kimono Coat

  • Description: Made from new velvet, designed to pair with other sari garments.

  • Key Features: Deep wine color, two sizes available.


Pants


  • Palazzo Pants

  • Description: Wide-legged pants with a shirred waist, available in multiple sizes.

  • Key Features: Comfortable, flattering fit, unique designs.


  • Aladdin Pants

  • Description: Super baggy pants with shirred waist and ankle cuffs.

  • Key Features: Extremely comfortable, various sizes, unique designs.


Accessories


  • Scarves

  • Description: Made from recycled saris, available in regular and large sizes.

  • Key Features: Unique designs, versatile use.


  • Shoulder Wraps

  • Description: Wide and versatile wraps made from recycled saris.

  • Key Features: Unique designs, perfect for layering.


  • Headbands

  • Description: Knotted headbands made from recycled saris.

  • Key Features: Elasticated for a snug fit, unique designs.


  • Tote Bags

  • Description: Unbleached cotton tote bags, sturdy and expandable.

  • Key Features: Eco-friendly, perfect for shopping.




Recent Developments



New Products Launched:


  • Boyfriend Shirt

  • Description: Loose-fitting shirts inspired by Julia Roberts in "Pretty Woman," available in several sizes.

  • Key Features: Made from recycled saris, four sizes available.


  • Velvet Kimono Coat

  • Description: A new product made from velvet to complement the sari garments.

  • Key Features: Deep wine color, available in two sizes.


New Features Added to Existing Products:


  • Reversible Jackets

  • New Feature: Offering two different looks from one garment.


New Partnerships:


  • Thames Art Gallery

  • Development: Utilized for recent photo shoots, showcasing the brand's products in a unique setting.


Other Developments:


  • Lifestyle Expos: Participation in expos such as the Women's Lifestyle Expo at Mercury Baypark, Tauranga to broaden brand exposure and connect directly with customers.




Summary


Amy & Ella is a New Zealand-based sustainable fashion company, specializing in unique garments made from recycled saris. The company stands out for its ethical production methods and commitment to sustainability. With a wide range of products including skirts, tops, jackets, pants, and accessories, Amy & Ella offers buyers one-of-a-kind fashion pieces. Recent focus has been on expanding product lines and increasing brand exposure through events and partnerships.