Amy Latta Coaching: Company Profile

Background

Overview

Amy Latta Coaching is a life coaching practice dedicated to empowering individuals, particularly women with ADHD, to achieve clarity, confidence, and aligned living. The company offers personalized coaching services designed to help clients navigate life's challenges and transitions.

Mission and Vision

The mission of Amy Latta Coaching is to guide individuals toward greater clarity, confidence, and aligned living through meaningful coaching and intentional growth. The vision is to create space for self-discovery and personal breakthroughs, empower action through clarity and mindset shifts, support growth with empathy, structure, and accountability, encourage purpose-driven choices and long-term fulfillment, and build lasting transformation through deep, honest conversations.

Primary Area of Focus

Amy Latta Coaching specializes in coaching women with ADHD, helping them manage their unique challenges and leverage their strengths to achieve personal and professional success. The coaching process is designed to meet clients where they are, offering support through honest conversations, proven tools, and compassionate guidance.

Industry Significance

In the coaching industry, Amy Latta Coaching stands out for its specialized focus on ADHD, a condition often overlooked in traditional coaching programs. By addressing the specific needs of women with ADHD, the company fills a critical gap in the market, offering tailored strategies that resonate with this demographic.

Key Strategic Focus

Core Objectives

Empowerment: Enable clients to move beyond doubt, overwhelm, and uncertainty into lives that feel purposeful, confident, and aligned.

Personal Growth: Facilitate self-discovery and personal breakthroughs through meaningful coaching and intentional growth.

Sustainable Transformation: Support lasting change by helping each person uncover their values, trust their voice, and live with intention.

Specific Areas of Specialization

ADHD Coaching: Tailored strategies to help women with ADHD manage their unique challenges and leverage their strengths.

Leadership Development: Coaching designed to enhance leadership skills, particularly for women in executive roles.

Personal Development: Guidance to help individuals navigate life transitions, build confidence, and achieve personal goals.

Key Technologies Utilized

Amy Latta Coaching employs a blend of neuroscience, belief rewiring, and a social justice lens to create a full-system upgrade that works, no matter the client's leadership style. This approach includes:

Emotional Strength Training: Rewiring the freeze/fawn response to help clients feel safe even when they feel unsafe.

Belief Rewiring: Gently moving the inner critic to the passenger seat so the visionary self can take the lead.

Usable Power Dynamics: Calculating real-world dynamics in any situation to know when to speak, when to hold, and how to make an impact without self-destructing.

Primary Markets or Conditions Targeted

Women with ADHD: Providing specialized coaching to address the unique challenges faced by women with ADHD.

High-Achieving Women Leaders: Supporting women in leadership roles who may feel overwhelmed or exhausted from pretending to have it all together.

Individuals Seeking Personal Growth: Offering coaching to those navigating major life transitions or seeking deeper fulfillment.

Financials and Funding

As a privately held coaching practice, Amy Latta Coaching does not publicly disclose detailed financial information or funding history. The company operates with a focus on providing personalized coaching services to its clients.

Pipeline Development

Amy Latta Coaching offers several key programs designed to support clients in their personal and professional development:

The L.E.A.D. Program: A signature program that includes the "How to L.E.A.D." foundation, weekly 1:1 sessions, and all coaching materials. It's designed to create an unshakable foundation of internal safety and external power.

Speaking Engagements: Opportunities for Amy Latta to share her expertise and insights with broader audiences.

Corporate Workshops & Training: Tailored workshops and training sessions designed to support organizations in fostering inclusive and supportive environments for women with ADHD.

Technological Platform and Innovation

Proprietary Technologies

Amy Latta Coaching utilizes a proprietary framework known as the "How to L.E.A.D." method, which is a neurological framework for regulation and power. This method includes:

Liberation through Safety: Using "Emotional Strength Training" to rewire the freeze/fawn response, helping clients feel safe even when they feel unsafe.

Embodiment of New Beliefs: Gently moving the inner critic to the passenger seat so the visionary self can take the lead.

Assert Your Usable Power: Calculating real-world dynamics in any situation to know when to speak, when to hold, and how to make an impact without self-destructing.

Direction with Clarity: Bringing all elements together to help clients lead authentically and powerfully.

Significant Scientific Methods

Emotional Strength Training: A method designed to help clients rewire their freeze/fawn response, enabling them to feel safe even in challenging situations.

Belief Rewiring: Techniques aimed at shifting the inner critic to allow the visionary self to take the lead, fostering personal growth and empowerment.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, Amy Latta Coaching emphasizes a personalized and human-centered approach to coaching, focusing on deep, honest conversations and tailored strategies.

Leadership Team

Amy Latta – Executive Leadership Coach

Professional Background: Amy Latta is an executive leadership coach specializing in helping women with ADHD achieve regulation and success. She has over 13 years of real-world coaching expertise and has successfully interrupted over 1,000 spirals.

Key Contributions: Amy developed the "How to L.E.A.D." method, a neurological framework for regulation and power, and offers personalized coaching sessions, speaking engagements, and corporate workshops.

Competitor Profile

Market Insights and Dynamics

The coaching industry, particularly in the realm of ADHD coaching for women, is experiencing growth as awareness of ADHD in women increases. There is a rising demand for specialized coaching services that address the unique challenges faced by women with ADHD.

Competitor Analysis

Benchmark Consulting: Offers specialized coaching services with strong branding and extensive digital tools.

BetterUp: Provides a range of coaching services with a focus on personal and professional development.

Robbins Research International: Known for its coaching programs aimed at personal and professional growth.

Strategic Collaborations and Partnerships

Amy Latta Coaching collaborates with organizations such as Michaels Community Classroom and Pinners Conference to offer workshops and training sessions, expanding its reach and impact.

Operational Insights

Amy Latta Coaching differentiates itself by offering a specialized focus on women with ADHD, providing tailored strategies that resonate with this demographic. The company's personalized approach and proprietary coaching methods set it apart in the competitive landscape.

Strategic Opportunities and Future Directions

Amy Latta Coaching has opportunities to expand its offerings by developing online courses, publishing additional resources, and forming partnerships with organizations focused on women's health and wellness. The company's strengths position it well to achieve future objectives and continue its mission of empowering women with ADHD.