AP

Amz Pathfinder

www.amzpathfinder.com link_icon

Company Market Research Report: AMZ Pathfinder



Company Overview



  • Company Name: AMZ Pathfinder

  • Mission: To help brands scale with Amazon advertising by building profitable Amazon ad strategies.

  • Year Founded and Founders: Founded by Brent Zahradnik in the summer of 2015.

  • Key People:

  • Brent Zahradnik - Founder

  • Laura - Chief Operations Officer

  • Regine - Chief Finance Officer

  • Juan - Head of Sales

  • Zeljko - Head of PPC

  • Bill - Head of Communications & HR

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Core Offerings: Known for Amazon PPC management and advertising strategies that improve sales and brand recognition on Amazon.


Products and Services



1. PPC Management


  • Description: Comprehensive management of pay-per-click advertising to increase product rankings and drive sales.

  • Key Features: Includes strategic planning, day-to-day management, and performance reporting.


2. DSP Management


  • Description: Management of Amazon Demand Side Platform to enhance brand awareness and customer lifetime value.

  • Key Features: Focuses on increasing retargeting efficiency and upper funnel audience engagement.


3. Listing Optimization


  • Description: Optimization of product listings to improve retail readiness, ranking, and sales.

  • Key Features: Amendments to titles, bullet points, and A+ content for enhanced SEO performance.


4. Storefront Builder


  • Description: Design of high-converting Amazon storefronts for an exclusive, competitive-free shopping environment.

  • Key Features: Customized design and optimization of Amazon brand stores.


5. PPC Audit Service


  • Description: A full audit of existing PPC campaigns to identify gaps and create a roadmap for improvement.

  • Key Features: Detailed analysis of performance metrics and strategic recommendations.


6. Google Ads for Amazon


  • Description: Redirection of Google traffic directly to Amazon product listings to boost sales.

  • Key Features: Integration with Amazon advertising strategies for holistic campaign management.


7. Full Account Management


  • Description: End-to-end management services covering all aspects of Amazon selling.

  • Key Features: Holistic management including supply chain, inventory, and advertising.


Recent Developments



  • New Services: Implementation of Amazon Marketing Stream and DayParting for advanced bidding strategies.

  • Strategic Insights: Provision of personalized and data-driven reporting to cater to specific client needs.

  • Partnerships and Results:

  • Partnered with Healing & Bliss to discover profitable keywords, resulting in safe high-volume traffic.

  • Helped Tree to Tub utilize Amazon DSP for significant brand awareness and reach.

  • ThinkGizmos saw a notable reduction in ACoS using AMZ Pathfinder's services.

  • Ongoing Achievements:

  • 4.78x Return on Ad Spend (ROAS) and 20.9% Advertising Cost of Sale (ACoS) for clients such as Viter Energy.

  • Major improvements in advertising metrics for Ash, reducing blended ACoS to 9%.


Note: "No information is available" indicates where data was not provided in the content provided.