Analytic Partners Company Profile
Background
Founded in 2000, Analytic Partners is a global leader in commercial analytics, dedicated to transforming data into actionable insights that drive business growth. The company's mission is to empower brands with adaptive solutions for deeper business understanding, right-time planning, and optimization for marketing and beyond. With a presence across the Americas, Europe, Asia, and Australia, Analytic Partners serves a diverse clientele, including Fortune 500 companies, by providing comprehensive analytics services that enhance marketing effectiveness and overall commercial success.
Key Strategic Focus
Analytic Partners specializes in commercial analytics, offering solutions that integrate marketing performance data with various business factors to measure both short-term revenue impact and long-term effects. Their core objectives include delivering forward-looking decision frameworks that enable brands to make proactive commercial decisions. The company's primary markets encompass a wide range of industries, with a focus on providing insights that drive sustained growth.
Financials and Funding
As of February 2025, Analytic Partners reported an annual revenue of approximately $35 million. The company has experienced steady growth, with a global workforce of around 497 employees. In 2024, Analytic Partners received a strategic investment from Onex Partners, aimed at accelerating its growth trajectory and enhancing its service offerings.
Technological Platform and Innovation
Analytic Partners' flagship platform, GPS Enterprise, is a comprehensive commercial decisioning tool that analyzes various marketing, business, and external data to produce growth plans with measurable results. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics, and multi-objective optimizations to help brands meet their growth goals.
Leadership Team
- Nancy Smith: President and CEO
- Omar Dennis: Chief Strategy Officer
- Maggie Merklin: Chief Customer Officer
- Hong Jin: Chief Science Officer
- Alexis Terrazas-Perez: Chief People Officer
- Jack McClunn: Chief Financial Officer
- Peter Kutrubis: SVP – Technology, Security & Compliance
- Luis Vacanti: Chief Legal Officer
These leaders bring extensive experience in analytics, strategy, customer engagement, and technology, driving the company's mission to deliver impactful commercial analytics solutions.
Leadership Changes
In 2023, Analytic Partners expanded its executive team with the appointments of a Chief Marketing Officer, Chief People Officer, and General Counsel, reflecting the company's commitment to strengthening its leadership and supporting its growth initiatives.
Competitor Profile
Market Insights and Dynamics
The commercial analytics industry is experiencing significant growth, driven by the increasing need for data-driven decision-making in marketing and business operations. Companies are seeking comprehensive solutions that provide actionable insights to optimize marketing spend and drive revenue growth.
Competitor Analysis
Analytic Partners operates in a competitive landscape alongside firms such as Kantar, Neustar MarketShare, and Claritas. These competitors offer various analytics and marketing measurement solutions, each with unique approaches to data analysis and client engagement. Analytic Partners differentiates itself through its holistic commercial analytics approach, integrating multiple business factors to provide a comprehensive view of performance outcomes.
Strategic Collaborations and Partnerships
In February 2025, Analytic Partners announced a strategic partnership with the Association of National Advertisers (ANA), aiming to enhance marketing measurement and optimization capabilities for brands. This collaboration underscores the company's commitment to advancing the field of commercial analytics and providing clients with cutting-edge solutions.
Operational Insights
Analytic Partners' strategic expansion includes the opening of a new office in Dallas, Texas, in January 2023, adding to its existing U.S. presence in Miami, New York, Charlottesville, and Denver. This expansion reflects the company's commitment to serving a diverse clientele and tapping into regional talent pools to enhance its service offerings.
Strategic Opportunities and Future Directions
Analytic Partners is poised for continued growth through strategic acquisitions, such as the 2025 acquisition of Analyx, a European marketing analytics firm. This move enhances the company's presence in Europe and adds significant analytics and software development talent. By integrating Analyx's capabilities, Analytic Partners aims to deliver enhanced commercial intelligence solutions to a broader range of global enterprises.
Contact Information
For more information about Analytic Partners and its services, please visit their official website.
Analytic Partners maintains a global presence with offices across the Americas, Europe, Asia, and Australia, ensuring comprehensive support and engagement with clients worldwide.
