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Anatomie Fashion

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Anatomie Company Research Report





Company Overview



Name, Mission of the Company


  • Name: Anatomie

  • Mission: Anatomie's mission is to outfit the global traveler and everyday adventurer in the most comfortable and stylish performance apparel. They aspire to become the most-loved luxury travel brand in the world, emphasizing that their definition of luxury is not based on price but on the feeling of ultimate comfort and personalized experience.


Founding


  • Founded: 2006

  • Founders: Kate and Shawn Boyer. Kate, born in Budapest, earned her MBA in International Trade in France, worked as a gymnastics coach, and designed outfits for the team. Shawn, from Ohio, specialized in customized clothing for hard-to-fit athletic men, and they combined their expertise to create Anatomie.


Key People


  • Kate Boyer: Co-founder, known for understanding the different body types and designing flattering clothes.

  • Shawn Boyer: Co-founder, emphasizes evolving from activewear to designer travel apparel.


Headquarters


  • Location: 6701 NE 4th Avenue, Miami, FL 33138, USA


Number of Employees


  • No information is available on the number of employees.


Revenue


  • No information is available on the company's revenue.


What the Company is Known For


  • Known For: Anatomie is recognized for its stylish and comfortable travel apparel that is wrinkle-resistant, easy to maintain, and made from lightweight, sustainable European fabrics. Their apparel is targeted at dynamic women who value luxury travel wear.


Products



Product Offerings


1. Women's Collection
  • Features stylish, functional travel apparel designed for comfort and fit.

2. Men's Collection
  • Tailored for performance and ease during travel.


High-Level Description of Products


  • Anatomie products are designed to meet the needs of global travelers with emphasis on wrinkle-free, lightweight, and durable materials for ultimate comfort.


Key Features:


  • Lightweight, Wrinkle-Free European Fabrics: Ensures easy maintenance and travel readiness.

  • Perfect Fit: Apparel designed to fit any body type.

  • Sustainability: Low-impact luxury apparel, guaranteed for life.

  • Free Delivery: On orders over $150.


Recent Developments



Recent Developments


1. New Arrivals: Items like Marine Travel Dress, Ness Sparkle Blazer, Winny Sparkle Pant, and Kellan Turtleneck Lurex Dress have been introduced, highlighting luxury travel wear.

New Products Launched


  • Kenya Safari Jacket, Beth Button-Front Shirt, The Skyler Travel Pant, Budah Mesh Pima Cotton: These are part of the new collection available for regular purchase.


New Features Added


  • Lifetime Guarantee: The company has integrated a Limited Lifetime Guarantee on select items in the Essentials Collection, which reinforces their commitment to quality and sustainability.


Partnerships


  • No information is available on any new partnerships.




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