Anduin Transactions Company Profile

Background

Overview

Anduin Transactions is a financial technology company founded in 2014, headquartered in Los Altos, California. The company specializes in streamlining private market transactions by providing innovative tools that enhance trust and liquidity in the alternative investment sector. Their mission is to simplify complex, manual, and error-prone workflows, thereby facilitating fair outcomes for all parties involved. With a focus on empowering lasting investor relationships, Anduin has developed a suite of solutions that address the unique challenges of private market deals.

Mission and Vision

Anduin's mission is to provide critical technology infrastructure for more efficient and painless private capital market transactions. They aim to bring trust, liquidity, and set standards to the $14 trillion private markets, making investing as straightforward as in the public markets.

Industry Significance

Operating within the financial services and fintech industries, Anduin plays a pivotal role in modernizing the private investment landscape. By digitizing and automating traditionally cumbersome processes, the company enhances operational efficiency and data accuracy, thereby contributing to the overall growth and sophistication of private market transactions.

Key Strategic Focus

Core Objectives

Anduin's primary objectives include:

• Digitization of Fund Subscription Processes: Streamlining the investor onboarding experience to reduce errors and legal costs.

• Enhancement of Investor Engagement: Providing tools that offer real-time tracking and analytics to improve communication between fund managers and investors.

• Integration of Advanced Technologies: Leveraging AI and machine learning to automate data extraction and processing, thereby accelerating workflows.

Areas of Specialization

The company specializes in:

• Fund Subscription Platforms: Digitizing the subscription process to improve efficiency and accuracy.

• Data Rooms: Offering secure, collaborative environments for document sharing and due diligence.

• Investor Data Management: Centralizing investor information to enhance data integrity and accessibility.

Key Technologies Utilized

Anduin employs several advanced technologies, including:

• Optical Character Recognition (OCR): For accurate data extraction from various document formats.

• Artificial Intelligence (AI): To automate data processing and improve decision-making.

• Integration Hub: A platform that facilitates seamless connectivity with other financial systems and tools.

Primary Markets Targeted

The company's solutions are primarily targeted at:

• Private Equity Firms: Seeking efficient ways to manage investor relations and fundraising processes.

• Venture Capital Firms: Looking to streamline deal execution and enhance investor engagement.

• Fund Administrators: Aiming to provide clients with innovative technology solutions to improve operational efficiency.

Financials and Funding

Funding History

As of July 2023, Anduin Transactions has raised a total of $16 million in funding over five rounds. The most recent funding round was a Series B, raising $15 million on July 18, 2023, led by 8VC with participation from existing investors and GC1 Ventures.

Utilization of Capital

The capital raised is intended to:

• Accelerate Growth: Expand the company's market presence and customer base.

• Enhance Platform Functionality: Deepen the capabilities and integrations of Anduin's core platform.

• Support Global Expansion: Extend services to a broader range of private market participants worldwide.

Pipeline Development

Key Pipeline Candidates

Anduin's product development focuses on:

• Fund Subscription Platform: A fully digital onboarding experience that enables investors to complete documentation through a seamless and intuitive interface.

• Data Extraction Service: An AI-powered solution that converts offline subscriptions, including AML/KYC documents, into live funds on Anduin, enabling general partners to apply a unified review process.

• Integration Hub: A platform that provides pre-built automation to streamline investor workflows without the need for custom builds, facilitating seamless data flow across various financial systems.

Target Conditions and Timelines

The company aims to:

• Enhance Operational Efficiency: By reducing manual processes and errors, thereby accelerating deal execution.

• Improve Data Accuracy: Through advanced data extraction and integration capabilities.

• Expand Market Reach: By offering scalable solutions that cater to a diverse range of private market participants.

Technological Platform and Innovation

Proprietary Technologies

Anduin's proprietary technologies include:

• Fund Subscription Platform: Digitizes the subscription process, adding collaboration features, real-time investor tracking, and in-depth fundraising analytics.

• Data Extraction Service: Combines advanced OCR technology with human verification to transform key investor documents into actionable digital records.

• Integration Hub: Offers pre-built automation that works with many popular tools, eliminating the need for custom builds and reducing IT maintenance costs.

Significant Scientific Methods

The company employs:

• Optical Character Recognition (OCR): For accurate data extraction from various document formats.

• Artificial Intelligence (AI): To automate data processing and improve decision-making.

• Integration Platforms: To facilitate seamless connectivity with other financial systems and tools.

Leadership Team

Key Executives

• Eliot Hodges: Chief Executive Officer.

• Alin Bui: Co-founder and Chief Strategy Officer.

• Scott Tominaga: Chief Operating Officer.

Professional Backgrounds and Contributions

• Eliot Hodges: As CEO, Eliot leads the company's strategic direction and oversees all operations, focusing on innovation and market expansion.

• Alin Bui: Alin drives the company's strategic initiatives, leveraging his expertise to enhance product offerings and market positioning.

• Scott Tominaga: Scott manages daily operations, ensuring efficient execution of the company's services and maintaining high standards of customer satisfaction.

Recent Leadership Changes

In June 2023, Anduin appointed Bill Murphy, former CTO of Blackstone, as a strategic advisor, bringing extensive experience in technology and finance to the company.

Competitor Profile

Market Insights and Dynamics

The private market transaction technology sector is experiencing significant growth, with increasing demand for digital solutions that enhance efficiency and data accuracy. The market is expected to reach $324 billion by 2026, indicating substantial expansion opportunities.

Competitor Analysis

Key competitors include:

• Carta: A platform offering equity management and valuation services, having raised over $800 million.

• Floww: Provides a platform for private market investments.

• Sydecar: Offers a platform for managing special purpose vehicles (SPVs).

• mnAI: Provides AI-driven solutions for private market investments.

Strategic Collaborations and Partnerships

Anduin has formed strategic partnerships to enhance its service offerings:

• PartnersAdmin LLC: In January 2021, Anduin partnered with PartnersAdmin to digitize the fund subscription process, reducing legal costs and errors for fund managers while providing essential fundraising data and an outstanding experience to investors.

• Aduro Advisors: In July 2020, Anduin announced a partnership with Aduro Advisors to enable fund managers to run a more efficient fundraising process by integrating Anduin's technology into Aduro's FundPanel platform.

• Proterra Investment Partners: In July 2025, Proterra adopted Anduin's platform to modernize its investor onboarding and streamline critical capital formation processes, enhancing transparency, efficiency, and oversight.

Operational Insights

Anduin differentiates itself through its comprehensive suite of solutions that address the entire fund lifecycle, from initial contact to post-investment management.