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Angel One

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Overview



Angel One Ltd, formerly known as Angel Broking Limited, is a leading retail broking house in India, founded in 1996. The company has evolved from a traditional brokerage firm to a technology-led financial services company. Angel One offers an extensive range of services in online trading, investment advisory, algorithmic trading, and margin trading facilities. It aims to provide financial solutions, personalized financial journeys, portfolio management, and educational resources through a single application. Angel One is a member of the Bombay Stock Exchange (BSE) and is recognized as the largest listed retail broking house in India based on active clients as of December 2021.

Financials and Business Model



Angel One operates on a retail-focused stock trading model and is publicly listed. The company raised ₹6 billion during its IPO in 2020, with a share price of ₹306. As of now, the company's valuation stands at ₹25,722 crore. Angel One has secured a total funding of $38.4 million through various rounds from investors like IFC and Piper Serica. Recently, the company completed a Qualified Institutional Placement (QIP) to raise ₹1,500 crore to enhance its fintech offerings.

Products and Services



Angel One provides a comprehensive portfolio of investment opportunities, encompassing stocks, mutual funds, commodities, ETFs, and bonds. The firm highlights its Super App—a powerful tool equipped with basket orders, advanced charts, and SmartAPI, designed to enhance the user experience. Emphasizing tech innovation has allowed Angel One to penetrate tier-2 and tier-3 cities, significantly increasing its consumer base.

Management Team



  • Mr. Dinesh Thakkar: Chairman and Managing Director, pivotal in steering the company towards a tech-first approach since its inception.

  • Mr. Ketan Shah: Whole Time Director and Chief Strategy Officer, expert in B2B revenue and third-party distribution.

  • Mr. Amit Majumdar: Executive Director - Strategic Initiatives, involved in driving business growth through strategic roles.


Recent Developments



Angel One experienced a 7.4% rise in BSE shares following new F&O market regulations, positively received by investors. The company's revenue from operations surged by 74% year-over-year, reaching ₹1,405.45 crore in the first quarter, illustrating robust business expansion and strategic market positioning.

Vision and Achievements



Angel One aims to simplify investments for over 2 crore registered users by providing safe, transparent, and accessible financial solutions, powered by cutting-edge technology and focused on customer satisfaction. The company’s commitment to leveraging technology for financial inclusion and its successful digital transformation journey underlines its prominent role in India's financial landscape.

Competitor Profiling



Overview



Angel One faces substantial competition within the fintech and brokerage domain. Its key competitors include Zerodha, Groww, Upstox, 5paisa, Sharekhan, Finvasia, Kotak Securities, and Tiger Brokers.

Competitor Analysis



1. Zerodha: Established in 2010, Zerodha pioneered the discount broking model in India. It is recognized for its disruptive pricing models and in-house technology, contributing to its position as the largest stock broker in India with over 1 crore active clients. Zerodha handles more than 15% of all Indian retail trading volumes and supports initiatives like Rainmatter, a fintech fund and incubator.

2. Groww: Founded in 2016, Groww provides investment solutions, including mutual funds, domestic and US stock trading, and IPOs. With a valuation above $1 billion and over 50 million customers, it is the largest distributor of Mutual Fund SIPs in India, focusing on simplicity and transparency.

3. Upstox: Launched initially as RKSV Securities in 2010, Upstox is known for its affordable and accessible financial investing solutions. It became notable for a fully paperless account opening process and has achieved a valuation of $3.5 billion. The company continues to expand its market presence through major partnerships with events like TNPL, IPL, and ICC.

4. 5paisa: A rapidly growing retail brokerage firm in India, 5paisa emphasizes simplified and cost-effective investment solutions, offering services across stock broking and mutual fund advisory, with a platform that ensures zero hidden fees.

5. Sharekhan: Operating since 2000 and a BNP Paribas subsidiary since 2016, Sharekhan provides services like online trading, mutual fund distribution, and wealth management, ranking as the fifth-largest full-service brokerage firm in India by 2020.

Position and Strategy



Angel One operates in a competitive landscape with firms prioritizing accessible and innovative financial solutions. Competitors like Zerodha and Groww focus on empowering clients through education and transparent processes. Companies such as Upstox capitalize on partnerships and technological advancements to bolster market penetration.

To maintain its competitive edge, Angel One must continue innovating its offerings, sustaining competitive pricing, and potentially expanding into diverse financial products. Collaborations or technological enhancements can further strengthen its market position. The capability to adapt to changes and meet evolving customer needs remains critical.

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