Anghami Company Profile

Background

Overview

Anghami, founded in 2012 by Eddy Maroun and Elie Habib, is the first legal music streaming platform and digital distribution company in the Arab world. The platform offers a vast catalog of Arabic and international music, catering to the Middle East and North Africa (MENA) region. Anghami's mission is to provide users with seamless access to a diverse range of music while supporting artists and the broader music industry. Its vision is to be the leading digital music entertainment technology platform in MENA, connecting people through music and fostering cultural exchange.

Industry Significance

As a pioneer in the MENA music streaming industry, Anghami has played a crucial role in combating music piracy by offering a legal and user-friendly alternative. The platform has established partnerships with major Arabic labels such as Rotana Music Group, Melody, Mazzika, and Platinum Records, as well as international labels like Sony Music, Universal Music Group, and Warner Music Group. These collaborations have enabled Anghami to provide a comprehensive music library to its users.

Key Strategic Focus

Core Objectives

Anghami's strategic focus includes:

• Expanding User Base: Aiming to increase its reach within the MENA region and globally.

• Enhancing Content: Continuously growing its music catalog by partnering with artists and labels.

• Technological Innovation: Investing in AI and machine learning to improve user experience and engagement.

• Monetization: Developing effective revenue streams through subscriptions, advertising, and partnerships.

Primary Markets

Anghami primarily targets the MENA region, serving countries such as Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, and the UAE. The platform also aims to reach Arabic-speaking populations globally.

Financials and Funding

Funding History

Anghami has undergone several funding rounds:

• 2011: Initial funding of approximately $1 million.

• 2013: Series A round led by MBC Ventures, raising $8 million.

• 2015: Series A round led by Middle East Venture Partners (MEVP), raising $3.5 million.

• 2016: Series B round with undisclosed value, involving investors like Samena Capital and UAE telecom company Du.

• 2021: Investment from SHUAA Capital as part of an ongoing $50 million round.

NASDAQ Listing

In March 2021, Anghami announced a merger with Vistas Media Acquisition Company Inc., a special purpose acquisition company (SPAC), to become the first Arab technology company listed on NASDAQ. The transaction valued Anghami at approximately $220 million, with the listing completed in February 2022.

Technological Platform and Innovation

Proprietary Technologies

Anghami leverages AI and machine learning algorithms to process over 56 million data points daily, enabling personalized recommendations and enhanced user engagement. The platform's technology stack includes Angular and JavaScript, ensuring a responsive and scalable user experience.

Scientific Methodologies

The platform employs advanced data analytics to predict user behavior and trends, allowing for targeted content delivery and improved monetization strategies.

Leadership Team

Eddy Maroun – Co-Founder and Chief Executive Officer

Eddy Maroun co-founded Anghami in 2012, bringing extensive experience in the music and entertainment industry. As CEO, he oversees the company's strategic direction and growth initiatives.

Elie Habib – Co-Founder and Chief Technology Officer

Elie Habib, also a co-founder, serves as CTO, leading the technological development and innovation efforts at Anghami. His background in engineering and technology has been instrumental in building the platform's robust infrastructure.

Mary Ghobrial – Chief Operating and Strategy Officer

Appointed in September 2021, Mary Ghobrial brings experience from her previous roles at Amazon and SOUQ.com. She focuses on operational efficiency and strategic planning to drive Anghami's growth.

Competitor Profile

Market Insights and Dynamics

The MENA music streaming market is experiencing rapid growth, driven by increasing internet penetration and smartphone usage. The region's rich cultural diversity presents opportunities for platforms offering localized content.

Competitor Analysis

Anghami faces competition from global players like Spotify and Deezer, both of which have expanded into the MENA region. These competitors offer extensive international catalogs and have established brand recognition. However, Anghami's focus on Arabic content and regional partnerships provides a competitive edge.

Strategic Collaborations and Partnerships

Label Partnerships

Anghami has established partnerships with major global labels, including Universal Music Group, Sony Music, and Warner Music Group, as well as numerous independent labels and distributors. These collaborations have enabled Anghami to offer a vast and diverse music catalog to its users.

Telecommunication Partnerships

The company has direct partnerships with 36 telecommunication companies across the MENA region, facilitating user acquisition and subscription growth. These partnerships have contributed to achieving the highest paying conversion rate in emerging markets.