Animmoov Digital Media Pvt. Ltd. Company Profile

Background

Overview

Animmoov Digital Media Pvt. Ltd., established in January 2018, is an innovative ad-tech company headquartered in New Delhi, India. The company specializes in providing advanced advertising solutions that empower brands, agencies, and publishers to create and deliver interactive and engaging digital content across multiple platforms. Their mission is to revolutionize consumer engagement by offering immersive and impactful advertising experiences. Animmoov's vision is to lead the digital advertising industry through continuous innovation and technological advancement. The company holds a patent for its proprietary ad studio and server, enabling rapid development of interactive video and rich media ad formats.

Key Strategic Focus

Core Objectives

Animmoov aims to streamline the ad creation process, reduce development time, and enhance the effectiveness of digital advertising campaigns. By integrating creative technology with programmatic advertising, the company seeks to provide advertisers with tools that maximize efficiency, transparency, and results.

Areas of Specialization

Interactive Video Advertising: Developing engaging video content that allows for user interaction, thereby increasing engagement rates.

Rich Media Ad Formats: Creating dynamic and immersive ad formats that capture audience attention across various digital channels.

Programmatic Advertising Solutions: Offering platforms that enable automated, data-driven ad buying and optimization.

Key Technologies Utilized

Pro.V 9 Creative Management Platform: A SaaS-based platform that allows for the creation and serving of interactive video and rich media ads without the need for coding.

ProDCO (Dynamic Creative Optimization): An AI-driven platform that delivers personalized ad experiences at scale by integrating various data sources.

ProTV (Connected TV Creative Studio): A studio designed for creating interactive and immersive CTV ads, including features like QR code integrations and mixed reality elements.

ProXR (Mixed Reality Creative Hub): A platform that enables the creation of immersive experiences across CTV, DOOH, desktop, and print media.

ProServe (Ad Server): An advanced ad server that ensures seamless campaign delivery and tackles modern attribution challenges.

ProDSP (Curated Supply-Side DSP): A platform that connects advertisers with premium inventory through top SSP and publisher supply.

Primary Markets Targeted

Animmoov primarily targets markets in the United States, Southeast Asia, the Middle East, and India, with plans to expand into the UK, Australia, and New Zealand. Their ideal customers include advertisers, brands, ad agencies, and publishers seeking innovative and efficient advertising solutions.

Financials and Funding

Funding History

As of the latest available information, Animmoov Digital Media has not publicly disclosed details regarding its funding history, total funds raised, or specific investors. The company operates as a private entity, and such financial information may not be publicly accessible.

Utilization of Capital

While specific details on the utilization of capital are not publicly disclosed, it is reasonable to infer that funds have been allocated towards:

Product Development: Enhancing and expanding the suite of advertising platforms and tools.

Market Expansion: Entering new geographic markets and increasing the company's global footprint.

Operational Scaling: Building infrastructure and teams to support growing client demands and service offerings.

Pipeline Development

Key Pipeline Candidates

Animmoov's product pipeline includes several innovative platforms designed to address various aspects of digital advertising:

Pro.V 9 Creative Management Platform: A platform that enables the creation and serving of interactive video and rich media ads without the need for coding.

ProDCO (Dynamic Creative Optimization): An AI-driven platform that delivers personalized ad experiences at scale by integrating various data sources.

ProTV (Connected TV Creative Studio): A studio designed for creating interactive and immersive CTV ads, including features like QR code integrations and mixed reality elements.

ProXR (Mixed Reality Creative Hub): A platform that enables the creation of immersive experiences across CTV, DOOH, desktop, and print media.

ProServe (Ad Server): An advanced ad server that ensures seamless campaign delivery and tackles modern attribution challenges.

ProDSP (Curated Supply-Side DSP): A platform that connects advertisers with premium inventory through top SSP and publisher supply.

Stages of Development

All listed platforms are fully developed and operational, offering comprehensive solutions for digital advertising needs.

Target Conditions

These platforms are designed to address challenges in creating engaging ad content, optimizing ad performance, and ensuring seamless delivery across various digital channels.

Anticipated Milestones

While specific timelines for future milestones are not publicly disclosed, the company continues to enhance its platforms and expand its market presence.

Technological Platform and Innovation

Proprietary Technologies

Pro.V 9 Creative Management Platform: A SaaS-based platform that allows for the creation and serving of interactive video and rich media ads without the need for coding.

ProDCO (Dynamic Creative Optimization): An AI-driven platform that delivers personalized ad experiences at scale by integrating various data sources.

ProTV (Connected TV Creative Studio): A studio designed for creating interactive and immersive CTV ads, including features like QR code integrations and mixed reality elements.

ProXR (Mixed Reality Creative Hub): A platform that enables the creation of immersive experiences across CTV, DOOH, desktop, and print media.

ProServe (Ad Server): An advanced ad server that ensures seamless campaign delivery and tackles modern attribution challenges.

ProDSP (Curated Supply-Side DSP): A platform that connects advertisers with premium inventory through top SSP and publisher supply.

Significant Scientific Methods

AI-Driven Dynamic Creative Optimization: Utilizing artificial intelligence to deliver personalized ad experiences at scale by integrating various data sources.

Mixed Reality Integration: Incorporating mixed reality elements into advertising to create immersive and interactive experiences.

AI-Driven Capabilities

Animmoov leverages AI to enhance ad personalization, optimize performance, and deliver targeted content to audiences across multiple platforms.

Leadership Team

Key Executives

Jainendra Kumar: Founder and CEO. Jainendra has been instrumental in establishing Animmoov and driving its strategic vision.

Nick: Co-founder & Global Sales. Nick oversees global sales operations, ensuring the company's offerings meet client needs worldwide.

Neetu Sehrawat: Operations. Neetu manages the company's operational functions, ensuring efficient service delivery.

Ankit Mishra: Business Growth (Middle East). Ankit focuses on expanding the company's presence in the Middle East market.

Sumit Kumar: R&D Lead. Sumit leads research and development efforts, driving innovation within the company.

Sailesh JV: Client Success. Sailesh ensures client satisfaction and successful campaign execution.

Komal Sangani: Client Success. Komal works alongside Sailesh to maintain strong client relationships.

Vivek Jha: Account Head. Vivek manages key client accounts, overseeing campaign strategies and outcomes.

Recent Leadership Changes

In September 2025, Animmoov appointed Prabhvir S. as its Strategic Advisor. With over 25 years of experience in AdTech, MarTech, and Digital Media, Prabhvir has held leadership roles at Google, Samsung Ads, and Mindshare. His expertise is expected to strengthen Animmoov's position as a full-stack creative and media platform, with a focus on scaling its Connected TV and Rich Media offerings.

Competitor Profile

Market Insights and Dynamics

The digital advertising industry is characterized by rapid technological advancements and a growing emphasis on personalized and interactive content. Companies like Animmoov are at the forefront of this evolution, offering innovative solutions that cater to the increasing demand for engaging and effective advertising experiences.

Competitor Analysis

Animmoov operates in a competitive landscape with several key players: